#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku, #WrestleParis

Sadulaev leads star-studded line-up for European OG Qualifier

By Vinay Siwach

BAKU, Azerbaijan (March 31) -- For the first time in his career, Abdulrashid SADULAEV (AIN) will participate in 'qualifiers' hoping to earn a spot for the Paris Olympics. His previous two appearances at the Olympics, Rio 2016 and Tokyo 2020, came after winning the preceding World Championships in 2015 and 2019, respectively.

Sadulaev, if he qualifies, won't go to Paris as the world champion. Nor would he be the clear pick to win the gold. However, Sadulaev will be the favorite in Baku.

The two-time Olympic champion, who withdrew from his semifinal at the 2023 World Championships due to injury, is set to compete in the European OG Qualifiers in Baku from April 5 to 7, aiming to secure a Paris quota as an Individual Neutral Athlete in the 97kg category. This marks his return to competition following the World Championships and subsequent neck surgery.

The 97kg bracket includes some notable contenders aiming to secure quotas for Paris 2024 including Vlagyiszlav BAJCAJEV (HUN), who clinched a bronze medal at the European Championships, veteran Magomedgadji NUROV (MKD), Radoslaw BARAN (POL), and Tokyo Olympian Aliaksandr HUSHTYN (AIN).

Sadulaev is expected to be seeded second, barring any last-minute changes to the entries, while Erik THIELE (GER) is set to receive the top seed, placing him separate from Sadulaev. As a result, Bajcajev is likely to be the third seed, and if the seeds hold, he will meet Sadulaev in the semifinal, with the winner securing the Paris 2024 spot.

Baran is slated to be the fourth seed, positioning him in the top half of the bracket. Hushtyn, Nurov, Radu LEFTER (MDA), and Benjamin HONIS (HUN) will be drawn randomly.

Despite the time away from international competition and being in unfamiliar territory, Sadulaev will look to leave no doubt that he remains an unbeaten force.

Haji ALIYEV (AZE)Haji ALIYEV (AZE) wrestling at the World Championships where he lost in the quarterfinal. (Photo: UWW / Kostadin Andonov)

Another wrestler hoping to earn a Paris 2024 spot is two-time Olympic medalist Haji ALIYEV (AZE). When he last competed at a European qualifier, Aliyev had a relatively straightforward path to the final, securing his qualification for the Tokyo Olympics. However, this year may present different challenges.

Aliyev will have to tackle a lot, both on and off the mat, to qualify for his third Olympics. He will be dealing with some additional pressure of leading a formidable Azerbaijan team looking to qualify in five Olympic weight classes in Baku.

The 65kg bracket in Baku will feature the latest European champion, Islam DUDAEV (ALB), European silver medalist Mikyay NAIM (BUL), former European bronze medalist Erik ARUSHANIAN (UKR), and 2024 European bronze medalist Andre CLARKE (GER), among others.

Dudaev won the gold in February after beating Gadzhimurad RASHIDOV (AIN) in the final, throwing his name in the mix to earn a Paris Olympic quota in Baku.

Aliyev will be seeded number three with Maxim SCULTAN (MDA) taking the top seed, Joshua FINESILVER (ISR) at number two and Nino LEUTERT (SUI) at number four.

The weight cut for Aliyev will also be a challenge. Since the Tokyo Olympics, he has participated in six United World Wrestling competitions, wrestling at 70kg in three of them. The Baku tournament will also mark his first competition since the World Championships in September last year, where he exited after suffering a loss to Vazgen TEVANYAN (ARM) in the quarterfinals.

Aliabbas RZAZADE (AZE)Aliabbas RZAZADE (AZE) is looking to qualify Azerbaijan at 57kg. (Photo: United World Wrestling)

Joining Aliyev in the Azerbaijan team are Aliabbas RZAZADE (AZE) at 57kg, Turan BAYRAMOV (AZE) at 74kg, Osman NURMAGOMEDOV (AZE) at 86kg and Giorgi MESHVILDISHVILI (AZE) at 125kg.

Rzazade failed to move past the Round of 16 at the World Championships and even lost his cool in that bout. But with Stevan MICIC (SRB), Arsen HARUTYUNYAN (ARM), Zelimkhan ABAKAROV (ALB) and Zavur UGUEV (AIN) already earning a spot from the World Championships, the European field does offer a huge opportunity for Rzazade.

He will be seeded fourth in a bracket that also has Tokyo Olympian Georgi VANGELOV (BUL), Horst LEHR (GER), Robert DINGASHVILI (GEO), Simone PIRODDU (ITA),  Vladimir EGOROV (MKD), Suleyman ATLI (TUR) and Kamil KERYMOV (UKR).

Atli and Egorov, former European champions, will be drawn randomly while Vangelov will be seeded number three after Lehr, who is number two.

Artur NAIFONOV (AIN)Artur NAIFONOV (AIN) is returning since the 2021 World Championships. (Photo: UWW / Kadir Caliskan)

At 86kg, Nurmagomedov will have to repeat his heroics from the 92kg weight class that saw him become a world silver medalist and European champion. Azerbaijan will hope that Nurmagomedov can finish the job in Baku and not leave things to the final qualifiers in Istanbul in May.

But it won't be easy as Tokyo bronze medalist Artur NAIFONOV (AIN) returns for his first competition in three years. He will be among the contenders to claim one of the two spots. A few familiar opponents will greet Naifonov as Magomed RAMAZANOV (BUL) will turn up for Bulgaria while Dauren KURUGLIEV (GRE) will turn up for Greece.

Naifonov last wrestled at the World Championships in Oslo in 2021, winning a bronze medal. He will now be in Baku to earn the 86kg spot as an Individual Neutral Athlete.

Kurugliev won the European Championships in February and will start among the favorites to win one of the two spots in Baku. But he has to look out for Naifonov who will be drawn at random in the bracket.

The top seed will be European bronze medalist Osman GOCEN (TUR) who impressed at the European Championships. He will followed by Ramazanov as the second seed and Rakhim MAGAMADOV (FRA) as the third seed. Kurguliev will be fourth, putting him on the same side as Gocen.

Two-time World Championships medalist Vladimeri GAMKRELIDZE (GEO) at 79kg has entered 86kg since the start of the year with hopes of qualifying Georgia. Former world medalists Boris MAKOEV (SVK) and Vasyl MYKHAILOV (UKR) are expected to surprise the field.  

The 125kg can throw a few close match-ups with little to predict. European bronze medalists Meshvildishvili and Alen KHUBULOV (BUL) will look to seize this opportunity and earn Paris spots. Joining them is Dzianis KHRAMIANKOU (AIN) who finished fifth in Bucharest, former Euro medalist Daniel LIGETI (HUN), Tokyo Olympian Abraham CONYEDO (ITA) and Oleksandr KHOTSIANIVSKYI (UKR).

Ligeti was a win away from getting the spot at the World Championships but he has another chance in Baku. He will be the top seed followed by Meshvildishvili at number two. Khotsianivskyi will be at number three and Khramiankou at number four.

Mahamedkhabib KADZIMAHAMEDAU (AIN)Mahamedkhabib KADZIMAHAMEDAU (AIN) is a silver medalist in the Tokyo Olympics. (Photo: UWW / Kostadin Andonov)

74kg minefield

Perhaps the most unpredictable weight class in the world right now. A host of Olympic and World Championships medalists will make their way to Baku to earn Paris 2024 quotas. But many will leave without one.

Tokyo silver medalist Mahamedkhabib KADZIMAHAMEDAU (AIN), who exited the World Championships after a first-round loss, has some forgetful memories of a European qualifier as he suffered a heartbreaking 4-4 loss four years ago.

However, a European Championships silver medal in February will boost Kadzimahamedau's confidence as he heads to Baku unseeded.

Bayramov, who came agonizingly close to winning a Paris spot in Belgrade before being cautioned out, will lead the Azerbaijan challenge as the top seed. He finished with a bronze medal at the European Championships after dropping his semifinal against Tajmuraz SALKAZANOV (SVK).

Both will be separated in Baku as Salkazanov is seeded second and will be on the other side of the bracket. However, he will be drawn with Soner DEMIRTAS (TUR),  the third seed, and if the seeds hold, both will meet in the semifinals. The two wrestled in the European Championships final and Salkazanov won 5-0.

Murad KURAMAGOMEDOV (HUN) will be the fourth seed for the competition which leaves Frank CHAMIZO (ITA) and Avtandil KENTCHADZE (GEO) unseeded. They will be roaring after missing out on medals at the World Championships. Chamizo even spent 10 days in Tokyo to prepare for the qualifiers. (Yes, the video if you keep scrolling).

Out of the 22 wrestlers entered at 74kg, only two can earn the spots for the Paris Games. The others will have to give it another shot in Istanbul in May.