#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestlingHistory

Wrestling History: Who was Ivan Yarygin?

Monday, March 24, 2025 - 11:49 By United World Wrestling Press

Share this article

For most, a trip to Krasnoyarsk, Siberia on the last weekend of January each year would sound chilling. Afterall, it is one of the coldest regions on the planet.

But for the past 35 years, wrestlers from around the world attend the Ivan Yarygin Grand Prix in January, the tournament which kicks off the season for most countries.

The prestigious tournament sees close to 1000 wrestlers vying for the gold medals in Freestyle and Women's Wrestling. But who was Ivan Yarygin after whom the tournament is named?

Born in Kemerovo, Soviet Union on November 7, 1948, Yarygin was a two-time Olympic gold medalist and a world champion who went on to became the coach of the Soviet Union team and later the Russian national team.

In 1966, aged 18, Yarygin was stationed in Krasnoyarsk with the army and began training with legendary coach Dmitry MINDIASHVILI to polish his technique.

Famous for winning his Olympic bouts via fall, Yarygin won seven bouts at the 1972 Games in just over seven minutes. Those were days when a bout could extend till nine minutes. He pinned all seven wrestlers before time and no one has come close to matching that record.

How did Yarygin begin training in wrestling?

Yarygin played football in his village. His big built made him a perfect goalkeeper, a position he continued to play during his driving school training in Abakan. Vladimir CHARKOV, a wrestling club trainer, saw Yarygin and asked him to try wrestling. And just by chance, Yarygin began his wrestling career.

The Freestyle wrestler primarily competed at 100kg and was known for his dynamic training and ditching traditional methods in wrestling. He quickly rose through the ranks in Soviet wrestling circles. He debuted internationally in 1970 at the European Championships and finished with a silver medal. Ahmet AYIK (TUR) defeated him in the 100kg final. But Yarygin won the European gold in 1972, the first of his three continental titles.

Later that year, Yarygin participated in the 1972 Munich Olympic Games and won gold medal in 100kg without giving up a single point in seven bouts. He defeated Khorloo BAYANMUNKH (MGL) and Jozsef CSATARI (HUN) in the finals round.

His results dipped after the Munich Olympics, with 1974 being a humbling year, Yarygin moved back to village. "I trained in the village every day like a peasant," Yarygin had famously said. "I chopped enough firewood for three winters ahead."

Yarygin returned and made sure he was still the winner. The gold medal in Montreal was not as simple as Munich but there was still no match for Yarygin. He went on to win the gold medal in 1976, his second in Olympic Games.

In the first bout of the 1976 Games, Yarygin faced Harald BUTTNER who had defeated him in the European Championships. However, Yarygin managed to keep Buttner at bay and won 13-5.

Yarygin's results soon declined and he failed to top the standings in USSR. He would finally make way for younger generation before the 1980 Moscow Olympics.

After his retirement, Yarygin tried his hand at coaching and administration. Yarygin was the coach of the Soviet Freestyle team from 1982 to 1992 and later became the president of the wrestling federation from 1993 to 1997. Russia hosted the 1997 World Championships in Krasnoyarsk which Yarygin led in organization.

Yarygin died on October 11, 1997 in a car accident. United World Wrestling inducted him into the UWW Hall of Fame in 2010.