#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAlexandria, #WrestleParis

Algeria wins 5 Paris quotas at African & Oceania qualifiers; Elsayed falls

By Vinay Siwach

ALEXANDRIA, Egypt (March 22) -- Algeria emerged as the most successful nation on the first day of the African & Oceania OG Qualifiers with five Greco-Roman quotas in Alexandria. Egypt was second with four spots while Tunisia won two and Morocco managed to grab one.

Egypt has the chance to complete the line-up with six quotas as it has already won one at the World Championships and was hoping to win the remaining five in Alexandria. But Tokyo Olympic bronze medalist Mohamed ELSAYED (EGY), the top seed and favorite to win one of the two 67kg spots, lost to Souleymen NASR (TUN) 7-4.

For Algeria, Tokyo Olympians Abdelkarim FERGAT (ALG) and Bachir SID AZARA (ALG) led a strong performance, qualifying for the 60kg and 87kg weight classes. Fadi ROUABAH (ALG) grabbed the quota at 97kg, Abd OUAKALI (ALG) made it at 77kg and Ishak GHAIOU (ALG) won at 67kg.

Fergat controlled his semifinal against Ismail ETTALIBI (MAR) and scored two turns from par terre while Ettalibi failed to score any. Fergat won 5-1. In the second semifinal, Moamen MOHAMED (EGY) survived a scare against Latuf MADI (COM), winning 6-5.

Made did well to not give up any points from par terre in the first period but Mohamed managed pushout in the second period to make it 2-0. As Mohamed tried to hit another big move on Madi, he fell on his own back, giving Madi two points. A lost challenge from Egypt made it 3-2. It became 5-2 when Madi once again blocked an attempted throw from Mohamed.

With time ticking, Mohamed got Madi in a bear hug and launched a big move, earning him four points and a 6-5 lead. He kept Madi in danger till 10 seconds left which he saw off.

Sid Azara dominated his bouts winning all three bouts including the semifinals via superiority. He defeated Roberto NSANGUA (ANG) 8-0 in a minute and 52 seconds to earn a Paris ticket.

Fellow Tokyo Olympian Mohamed METWALLY (EGY) also dominated his earlier bouts but was in trouble in the semifinal against Hakim TRABELSI (TUN). Metwally perhaps took it easy against Trabelsi who threw him for four using a headlock in the first second of the semifinal.

Metwally gathered himself after that eye-opener. Trabelsi was penalized for a headbutt but kept a 4-3 lead. The referees then cautioned Metwally for a headbutt, extending Trabelsi's lead to 6-3. But Metwally came out all guns blazing in the second period and at one point caught Trabelsi in a lock. Unfortunately, he fell on his back and gave up two points before scoring a reversal. As Metwally tried scoring from that position, Trabelsi committed a leg four, getting him a second caution and two-point penalty. Trabelsi was finally cautioned out of the bout when he blocked Metwally who hit a four and tried to pin Trabelsi.

Mohamed ELSAYED (EGY)Mohamed ELSAYED (EGY) fell in the 67kg quarterfinal.

At 67kg, after beating Elsayed, Nasr earned a Paris quota with a solid 11-0 win over Sahid KARGBO (SLE) in the semifinals. In the quarterfinal, Nasr was the first to get the par terre advantage and he rolled Elsayed twice to lead 5-0 before Elsayed scored a stepout to cut it to 5-1. In the second period, Elsayed scored a turn from par terre to make it 5-4 and as he was trying to lift Nasr for a throw, Nasr's head touched outside the zone and the referee blew the whistle. Elsayed gave up another point for a challenge.

With 1:33 left on the clock, Nasr scored a stepout when Elsayed was trying an arm throw. Nasr's lead swelled to 7-4 and Elsayed found no opening in the remaining time. Elsayed was in disbelief as he left the mat.

Ghaiout denied Australia a Greco-Roman qualification after he defeated Ando LEHTMETS (AUS) 5-1 in the semifinal.

At 97kg, Rouabh denied Tokyo Olympian Mohamed MISSAOUI (TUN) another trip to the Games after an 8-0 win in a minute and 57 seconds. The other Tokyo Olympian in this weight class, Mohamed GABR (EGY) won a spot with a 10-0 win over Wissam KOUAINSO (MAR).

The same set of countries earned the Paris spots at 77kg as well with Abd OUAKALI (ALG) beating Yassine CHEKLY (MAR) 11-0 while Mahmoud ABDELRAHMAN (EGY) blanked Dean VAN ZYL (RSA) 9-0 just before the first period ended.

In the 130kg weight class, four wrestlers were entered in the tournament. Oussama ASSAD (MAR) confirmed his Paris Olympic qualification in the morning while Amine GUENNICHI (TUN) got a walkover from Marcus CARNEY (NZL) and earned the ticket to Paris.

The African & Oceania OG Qualifiers will continue on Saturday with Women's Wrestling and Freestyle on Sunday. Watch live on uww.org or UWW+.

 

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RESULTS

60kg

Paris Qualification Bouts
SF 1: Abdelkarim FERGAT (ALG) df. Ismail ETTALIBI (MAR), 5-1
SF 2: Moamen MOHAMED (EGY) df. Latuf MADI (COM), 6-5

67kg

Paris Qualification Bouts:
SF 1: Souleymen NASR (TUN) df. Sahid KARGBO (SLE), 11-0
SF 2: Ishak GHAIOU (ALG) df. Ando LEHTMETS (AUS), 5-1

77kg

Paris Qualification Bouts:
SF 1: Mahmoud ABDELRAHMAN (EGY) df. Dean VAN ZYL (RSA), 9-0
SF 2: Abd Elkrim OUAKALI (ALG) df. Yassine CHEKLY (MAR), 11-0

87kg

Paris Qualification Bouts:
SF 1: Mohamed METWALLY (EGY) df. Hakim TRABELSI (TUN), via cautions (13-9)
SF 2: Bachir SID AZARA (ALG) df. Roberto Mbaio NSANGUA (ANG), 8-0

97kg

Paris Qualification Bouts:
SF 1: Mohamed GABR (EGY) df. Wissam KOUAINSO (MAR), 10-0
SF 2: Fadi ROUABAH (ALG) df. Mohamed Skander MISSAOUI (TUN), 8-0

130kg

Paris Qualified Wrestlers

Amine GUENNICHI (TUN)
Oussama ASSAD (MAR)