#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAlexandria

#WrestleAlexandria Senior African Championships 2024 Preview

Thursday, March 14, 2024 - 09:07 By Vinay Siwach

Share this article

ALEXANDRIA, Egypt (March 13) -- At last year's African Championships, Nigeria entered finals in all 10 women's weight classes. Out of the 10, it won six gold medals and four silver medals.

Nigeria will look to better its performance from 2023 at the African Championships which will be held on March 18 and 19 in Alexandria, Egypt. The U17 and U20 African Championships will be held before the senior competition at the same venue.

After a two-day break, the African and Oceania OG Qualifiers will also be held in Alexandria, making the African Championships even more important as the countries participating in the first event will be eligible to participate in the qualifiers.

Nigeria will be led by world bronze medalist Odunayo ADEKUOROYE (NGR) at 57kg as she returns to competition for the first time since September. She had skipped last year's championships but a gold medal in Alexandria will earn her 10000 points. A win will ensure that Adekuoroye tops the 57kg rankings.

Tokyo Olympic silver medalist Blessing OBORUDUDU (NGR) will defend her 68kg gold medal. Oborududu has failed to repeat her performances since winning that silver in Tokyo. However, she won the African title for a record 10th time last year.

The 65kg champion Khadija JLASSI (TUN) is now jumping up to 68kg and will look to challenge Oborududu in the new weight class.

At 50kg, Mercy GENESIS (NGR) is returning to defend her gold as is Christianah OGUNSANYA (NGR) at 53kg, Mercy ADEKUOROYE (NGR) at 59kg and Ebi BIOGOS (NGR) at 72kg.

Esther KOLAWOLE (NGR) finished with a silver medal at 62kg but with Marwa AMRI (TUN) moving into coaching, she will be the favorite to win the gold medal in Alexandria.

The 76kg weight class can throw some interesting match-ups as 72kg bronze medalist Zaineb SGHAIER (TUN) has moved to the Olympic weight class. She will likely face Hannah RUEBEN (NGR) who won a silver medal at 76kg last year.

Yousiff HEMIDA (EGY)Yousiff HEMIDA (EGY) was African champion in 2022. (Photo: UWW / Bayrem Ben Mrad)

Freestyle

The six Olympic weight classes will see intense battles. 57kg champion Diamantino IUNA FAFE (GBS) will be the favorite to win the gold medal but bronze medalist Khalil BARKOUTI (TUN) is returning.

The 65kg weight class will see a new champion as only bronze medalist Zohier IFTENE (ALG) is returning for the African Championships. But it will be difficult to count out Shehabeldin MOHAMED (EGY), Wotna NDOC (GBS), Yassine JAA (MAR), Sylvio DIATTA (SEN) and Mohamed BEN HAFSIA (TUN).

Last year's silver medalist Bacar NDUM (GBS) will start as the favorite at 74kg as Amr REDA (EGY) has decided to skip the championships for the qualifiers.

It will be a similar story in 86kg as only bronze medalist Harrison ONOVWIOMOGBOHWO (NGR) is returning to upgrade his medal. The 2023 gold medalist Fateh BENFERDJALLAH (ALG) will be looking to qualify for Algeria later and he will be replaced by Oussama ABDELLAOUI (ALG) for the championships.

At 97kg, none of the 2023 medalists are entered and a new African champion will be crowned. Fares YAHI (ALG), Abdelrahman ABOUHEIBA (EGY) and Anas SAMIR (MAR) will fancy their chances for the same.

Egypt will be looking to keep the 125kg medal to itself and that responsibility will be on Youssif HEMIDA (EGY) who is replacing the gold medalist Diaaeldin KAMAL (EGY). However, silver medalist Hamza RAHMANI (TUN) hopes to change the color of his medal.

At 61kg, Abdelhak KHERBACHE (ALG) is returning to defend his gold medal while 79kg silver medalist Chems FETAIRIA (ALG) is entered as well.

Moustafa ALAMELDIN (EGY)U20 world champion Moustafa ALAMELDIN (EGY) is the favorite at 67kg. (Photo: UWW / Kostadin Andonov)

Greco-Roman

World bronze medalist and defending champion Abdellatif MOHAMED (EGY) will be eyeing his eighth African Championships title as he enters the competition at 130kg. He has two African Games gold medals as well.

Mohamed has dominated the super heavyweight class for years in the continent and is likely to have smooth sailing to the gold again.

With most of Algeria's first team entered for the Olympic Qualifiers, Egypt has a huge chance to win gold medals in multiple weight classes. Last year, Egypt and Algeria shared five gold medals each in Greco-Roman.

At 60kg, Haithem MAHMOUD (EGY) will look to defend his gold medal but 55kg champion Mohamed DRIDI (ALG) has jumped up a weight class to challenge Mahmoud. Also in the mix is Ibrahim BUNDUKA (SLE) who finished with a silver medal.

No medalists from last year are entered at 67kg, leaving the weight class open for a new champion. U20 world champion Moustafa ALAMELDIN (EGY) will be the favorite to win the gold. He won a silver medal at the 2022 championships. Fayssal BENFREDJ (ALG) and Oussama NASR (TUN) can challenge Alameldin.

The 77kg will see returning champion Mohamed KHALIL (EGY) hoping to win a second straight gold medal. Algeria has entered Chawki DOULACHE (ALG) and a Freestyle bronze medalist last year Francisco KADIMA (ANG) is entered in Greco-Roman this year.

Haithem ISSAAD (ALG) and Noureldin HASSAN (EGY) are likely to wrestle for the gold medal at 87kg as most of the medalists have skipped this tour for the qualifiers. 

At 97kg, Emad ABOUELATTA (EGY) is challenging himself by moving up a weight class. He won a silver medal at 87kg last year and is entered in the new weight this year. But Amine BENDJELLOUL (ALG) will be keen on getting a hand on the Egyptian. Bendjelloul has big shoes to fill as he has named the replacement for Bachir SID AZARA (ALG).

Algeria has Abdelmalek MERABET (ALG) as the returning champion at 72kg.