#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar, #OffTheMat

Purevdorj reignites Olympic quest with Ulaanbaatar Open gold

Friday, June 20, 2025 - 09:31 By Vinay Siwach

Share this article

ULAANBAATAR, Mongolia (June 18) -- The last time Orkhon PUREVDORJ (MGL) wrestled in front of home crowd in Ulaanbaatar, she was one of the top wrestlers in the world at 62kg.

She was the 2017 world champion and a year before that, she had ended Kaori ICHO's (JPN) 13-year long unbeaten streak at the Ivan Yaryguin Grand Prix. Then in 2018, she won the Asian Championships in Bishkek and the Mongolian Open gold medal in Ulaanbaatar.

Few months later, she failed a dope test at the Asian Games, where she had won the gold medal in 62kg. Her rise turned into a fatal fall and Purevdorj was left to serve the four-year ban. During her long hiatus, Purevdorj focused on personal life.

“I was very sad but I decided to just live and raised my son. I kept myself busy with him,” Purevdorj says. “The most important thing is my mind. It's important to be strong.”

Purevdorj, who still remains Mongolia last world champion in wrestling, made her comeback in 2022 and was part of the Mongolian team to the World Cup. She won silver medal at the Asian Championships in 2023 and qualified for the Paris Olympics in 2024.

Seven years since the ban and now in the twilight of her wrestling career, Purevdorj is hoping to reignite the fire to wrestle. She took the first step by winning a gold medal at hte Ulaanbaatar Open. The 31-year-old won in 62kg in front of her family and local fans to once again stamp herself as the best wrestler in Mongolia and even Asia.

"I am wrestling for the second time [first time internationally] this year but it's hard," she says after her gold-medal bout against compatriot and rival Tserenchimed SUKHEE (MGL) who she defeated 11-2 to win the gold medal.

At the Buyant Ukhaa Sport Palace in Ulaanbaatar, Purevdorj is joined by her husband, son and even parents as they watch her wrestle live after a long time. It's not an ideal start for her as she gets hammered 10-0 by Alina KASABIEVA (UWW), a wrestler she has defeated multiple times in her career before.

That's not what Purevdorj or her family expected in the first bout itself. But she runs back to the warm-up hall and prepares for the second bout, this time against Asian champion MANISHA (IND). And Purevdorj looked in form against the Indian, winning via fall. [The 62kg bracket at the Ulaanbaatar Open was a round-robin bracket, hence giving Purevdorj the second chance].

The fall helps Purevdorj get five classification points and a place in the semifinal over Manisha. She will wrestle Ekaterina KOSHKINA (UWW) for a spot in the final. Her son, six years old, keeps cheering every time he sees his mother on the mat.

Koshkina takes Purevdorj to the limits scoring via counters. Still, Purevdorj led 9-7 at the break and both resumed their dynamic wrestling. Purevdorj managed to defend some of the attacks from Koshkina and ultimately won 15-11.

In a high-affair all-Mongolian final at 62kg, Purevdorj put on a defensive masterclass to beat Tserenchimed SUKHEE (MGL), 11-2, and capture the gold medal.

"I was able to win because I played calmly," she said after the final. "In the first match, I was not good mental state and was not ready. But next match I was better."

Purevdorj celebrated with a few photos with her family and coaches. She looked visibly tired after the four bouts and could use some rest days.

"As I said, it's hard. I am not sure about anything," said Purevdorj, who was wrestling a UWW tournament for the first time since the Paris Games.

Orkhon PUREVDORJ (MGL)Orkhon PUREVDORJ (MGL) celebrating after becoming a world champion in 2017. (Photo: United World Wrestling / Martin Gabor)

When she began wrestling 17 years ago in Ulaanbaatar after her cousins introduced her to the sport, Purevdorj did not think she will reach this level. So being a world champion makes her feel happy and she is proud that she choose this sport.

“I'm seventh child in my family and only I am a wrestler. My cousins were wrestlers but they stopped soon but I never stopped. I really loved it."

But she regrets not having an Olympic medal. She has been on that stage twice but fell short. In Rio 2016, she lost in the repechage while in Paris, she lost to her long-time rival Aisuluu TYNYBEKOVA (KGZ) in the bronze-medal bout.

Now, the only motivation to be at the 2028 Los Angeles is to get an Olympic medal which may complete her journey. A medal will make her the third Mongolian wrestler to win a medal in Women's Wresting.

“I'm not sure about wrestling till Los Angeles. But I'm just trying,” she said. “The last Olympics were so hard for me in my career. I'm trying again, and I've started this year. There are many wrestlers in 62kg who are better but I have to train more.”