#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAmman

U17 Worlds: Kyrgyzstan shows up with 2 golds in Freestyle

Saturday, August 24, 2024 - 21:04 By Vinay Siwach

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AMMAN, Jordan (August 24) -- Kyrgyzstan is dominating wrestling at all levels. After the rise of the nation at the senior level with world champions and Olympic medalists in Greco-Roman and Women's Wrestling, the Freestyle team is showing its class at the age-group level.

27 years after it last won a gold medal at the U17 World Championships in Freestyle, Kyrgyzstan won two on Saturday at in Amman, Jordan to end the drought.

Kursantbek ISAKOV (KGZ) at 55kg and Rustamzhan KAKHAROV (KGZ) at 65kg posted thrilling wins to earn two golds for the country with Omurbek ASAN UULU (KGZ) to fight for the gold medal on Sunday at 60kg.

Kursantbek ISAKOV (KGZ)Kursantbek ISAKOV (KGZ) scores the match-winning stepout against Joseph BACHMANN (PUR) in the 55kg final. (Photo: United World Wrestling / Kostadin Andonov)

Isakov was up against Joseph BACHMANN (PUR) who was trying to create history for Puerto Rico by winning the gold medal in 49 years at the U17 World Championships. But Isakov had other ideas and a challenge to deny Bachmann.

Bachmann was called for passivity in both the period which gave Isakov a 2-0 lead. Bachmann completed a throw with seven seconds remaining on the clock and it was awarded four, giving Bachmann a 4-2 lead. Kyrgyzstan challenged it was changed to 2-2 with Bachmann holding criteria.

Isakov forced a stepout in the next five seconds and secured a 3-2 lead. Bachmann challenged the call but lost it to add another point to Isakov's score. Isakov secured the win and the gold medal.

 
 
 
Kursantbek ISAKOV (KGZ)
 
 
 
 
 
 
 
 
 
 
 

A post shared by Olympic Wrestling (@unitedworldwrestling)

A few minutes later, Kakharov stunned Ramazan ABDULKADYROV (AIN), 7-6, in a thrilling 65kg final, scoring a late lace to earn a second gold medal for the country.

Abdulkadyrov got the first stepout and Kakharov spun from outside to score a takedown. The referees awarded Abdulkadyrov stepout which was challenged by Kyrgyzstan and lost. A similar sequence made the score 4-0 for Abdulkadyrov. But Kakharov took his step off the pedal and opened his scoring with an out-of-bounds point which started as a big headlock counter. Abdulkadyrov led 4-1 at the break.

Kakharov hit a single leg but Abdulkadyrov scored two points for exposure while Kakharov was also awarded two points for the same. With a 6-3 lead, Abdulkadyrov tried playing the clock and was successful for most of the last minute. But Kakharov scored a takedown and turn to claim a 7-6 lead with 13 seconds remaining.

Rustamzhan KAKHAROV (KGZ)Rustamzhan KAKHAROV (KGZ) celebrates after winning the 65kg gold medal in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

Abdulkadyrov had no comeback after that Kakharov won the gold medal, the second of the night for Kyrgyzstan.

"I was very confident that I would win the match," Kakharov said. "From the very beginning of the match till the end, I knew I was going to win it. Thank God he gave this win to me."

A native of Kochkor-Ata, a popular football city in northwestern Kyrgyzstan, Kakharov has been training for the last 10 years in wrestling after his brother, who is a footballer, introduced him to the sport.

"I’ve graduated from school this year and I’ll start my first year at university," he said. "I’ve entered the geology [department]."

Since the Soviet period, Kochkor-Ata has had a popular oil depot and Kakhrov, once he is done with wrestling, will like to work in the depot, a good enough reason to choose geology.

"There is an oil depot in my city," he said. "I want to work there one day, that’s why I’ve chosen this major. But for now, it’s wrestling time."

The two gold medals were enough to put Kyrgyzstan in line to finish on the podium in the team race for the first time. But it is the United States and Iran that are fighting for the top spot.

Both countries won one gold medal on Saturday but the U.S. leads by one point after five weight classes. With five more to go, the race is going to the wire on Sunday.

Michael MOCCO (USA), son of former Pan-Am champion Steve, won the 110kg gold medal after winning the final in just 18 seconds. He leg-laced Yedige KASSIMBEK (KAZ) in no time to claim the gold medal.

Mocco's performance in the final was not the only dominant one. He won all four of his bouts via technical superiority with none going the full four minutes.

Reza AFSHAR (IRI)Reza AFSHAR (IRI) celebrates after winning the 80kg final 1-1. (Photo: United World Wrestling / Kostadin Andonov)

Iran's gold medal came at 80kg with Reza AFSHAR (IRI) holding on to a 1-1 criteria victory over Nikoloz MAISURADZE (GEO) in the final.

Maisuradze was awarded the first point after Afshar was put on the activity clock in the first period. Afshar got the criteria lead in the second after Maisuradze was put on the clock in the second period and the Iranian managed to keep him off for the remaining time.

Iran could have won its second gold medal but Amirabbas ALIZADEH (IRI) failed to put up a challenge against Ulugbek RASHIDOV (UZB) in the 48kg final.

Rashidov finished the final in a minute and 47 seconds as he laced Alizadeh to win the gold medal 11-0.

Konstantine PETRIASHVILI (GEO)Konstantine PETRIASHVILI (GEO) will wrestle for the 92kg gold medal on Sunday. (Photo: United World Wrestling / Kostandin Andonov)

Iran and the U.S. face each other in the 45kg final on Sunday but the latter has a significant advantage at 51kg with former U17 world champion Domenic MUNARETTO (USA) reaching the final and Iran scoring no points at this weight class. Munaretto will take on Frederick BACHMANN (PUR), whose brother Joseph lost the 55kg final.

Abolfazl SHAMSIPOUR (IRI) is one finalist for Iran at 71kg and he faces Manuel WAGIN (GER), who won bronze at 65kg last year and is looking to become Germany's first U17 world champion in Freestyle.

At 60kg, Omurbek ASAN UULU (KGZ) will face Huseyn ISMAYILOV (AZE) for the gold medal. Azerbaijan is looking to win at least one gold as it had done in 2022 and 2023.

Konstantine PETRIASHVILI (GEO), younger brother of newly crowned Olympic champion Geno, will look to win his first world title at 92kg. He takes on Rodion SANAKOEV (AIN) in the final after some big wins on Saturday.

RESULTS

48kg
GOLD: Ulugbek RASHIDOV (UZB) df. Amirabbas ALIZADEH (IRI), 11-0

BRONZE: Henry ASLIKYAN (USA) df. Vladyslav KAIDAKOV (UKR), 2-1
BRONZE: Chingis SARYGLAR (AIN) df. Temuri TUTARASHVILI (GEO), 9-2

55kg
GOLD: Kursantbek ISAKOV (KGZ) df. Joseph BACHMANN (PUR), 4-2

BRONZE: Keanu DILLARD (USA) df. Yukiya KITADE (JPN), 10-0
BRONZE: Huseyn HUSEYNOV (AZE) df. Gagik GHAZARYAN (ARM), 2-1

65kg
GOLD: Rustamzhan KAKHAROV (KGZ) df. Ramazan ABDULKADYROV (AIN), 7-6

BRONZE: Bakdaulet AKIMZHAN (KAZ) df. Rati REVAZASHVILI (GEO), 9-1
BRONZE: Umut Talha USLU (TUR) df. Roman PRONAK (UKR), 12-1

80kg
GOLD: Reza AFSHAR (IRI) df. Nikoloz MAISURADZE (GEO), 1-1

BRONZE: Artur KOSTIUK (UKR) df. Mahammad ABASZADA (AZE), 5-5
BRONZE: Darius SAS (ROU) df. Emmitt SHERLOCK (USA), 8-6

110kg
GOLD: Michael MOCCO (USA) df. Yedige KASSIMBEK (KAZ), 10-0

BRONZE: Abolfazl MOHAMMAD (IRI) df. Jaspooran SINGH (IND), 2-1
BRONZE: Mukhamad GANTEMIROV (AZE) df. Gigia LUKUNIDZE (GEO), 7-0

df

Semifinals

45kg
GOLD: Amirabbas RAMEZANI (IRI) vs. Samuel SANCHEZ (USA)

SF 1: Samuel SANCHEZ (USA) df. Dzhamal BAKAEV (AIN), via fall (7-4)
SF 2: Amirabbas RAMEZANI (IRI) df. Ravan HASANZADE (AZE), 4-2

51kg
GOLD: Domenic MUNARETTO (USA) vs. Frederick BACHMANN (PUR)

SF 1: Frederick BACHMANN (PUR) df. Akhmed ATANGERIEV (AIN), 4-1
SF 2: Domenic MUNARETTO (USA) df. Marlen ABDRAIMOV (KGZ), 5-1

60kg
GOLD: Omurbek ASAN UULU (KGZ) vs. Huseyn ISMAYILOV (AZE)

SF 1: Huseyn ISMAYILOV (AZE) df. Hayk AVANESYAN (ARM), 4-2
SF 2: Omurbek ASAN UULU (KGZ) df. Jordyn RANEY (USA), via fall (12-6)

71kg
GOLD: Manuel WAGIN (GER) vs. Abolfazl SHAMSIPOUR (IRI)

SF 1: Abolfazl SHAMSIPOUR (IRI) df. Mark LAPOSA (HUN), 5-1
SF 2: Manuel WAGIN (GER) df. Kairi ITO (JPN), 10-0

92kg
GOLD: Rodion SANAKOEV (AIN) vs. Konstantine PETRIASHVILI (GEO)

SF 1: Konstantine PETRIASHVILI (GEO) df. Aliaksei KHADUNOU (AIN), 14-4
SF 2: Rodion SANAKOEV (AIN) df. Amir Reza ALI POUR (IRI), 5-4