United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAcapulco, #WrestleParis

Pan-Am OG Qualifiers: Canada, U.S. earn three WW quotas each

Friday, March 1, 2024 - 07:12 By Gaurav Bhatt

ACAPULCO, Mexico (February 29) -- The United States and Canada earned six out of the 12 Paris 2024 Olympic quotas on offer in women's wrestling on day two of the Pan-American Olympic Games Qualifier in Acapulco, Mexico.

The U.S. had qualified three weights at the World Championships in Belgrade last year and with three more qualifications on Thursday, it will send a full Women's Wrestling team to the Olympics for a second consecutive time.

Elor -- a two-time 72kg world champion -- dropped down to 68kg and lived up to the hype. The American, who has built a reputation for steamrolling her opponents in blink-and-you-miss bouts, faced a fierce challenge from Thamires MARTINS (BRA) in her semifinal and gave up a 4-0 lead.

Despite paying for her high-pressure approach initially, Elor kept her foot on the pedal, gradually wearing down Martins before unleashing a relentless scoring streak to seal the match, 10-4.

"I haven't had a match like that where I was down in the beginning for a long time, but it's something we practice for all the time," Elor said after the bout. "Nobody is happy to get down on their back. But at that moment, I was like, 'I have to prove to myself that all the training I've done in practice for this situation will pay off.'"

Elor has eight world titles across different age groups, including two senior, two U23, three U20, and one U17 world gold. The 20-year-old is now eager to check off the 'Olympics' box.

"It is my number one dream," she said. "Sometimes I'm driving my car and just daydreaming about it. And I'm looking at myself and I have goosebumps just thinking about it. So it's this unimaginable goal that I set for myself and I just can't wait to see how it feels as I get closer and closer to it."

In the other 68kg semi-final, Pan-Am silver medallist Soleymi CARABALLO (VEN) defeated Virginia JIMENEZ (CHI) 8-2 to secure a spot for her country.

Dominique PARRISH (USA) scored a 9-6 win in the semifinal. (Photo: UWW / William Bain)

Earlier, 2022 53kg world champion Dominiue PARRISH (USA) kicked off the U.S. success with an exhilarating 9-6 victory over Laura HERIN (CUB), a 2020 Olympian and 2023 Pan American Games silver medalist.

Though initially taken down, Parrish struck back to finish the first period with a 7-2 lead. Herin rallied in the second period with two takedowns, narrowing Parrish's lead to 7-6, but the American held on and thwarted the attacking Cuban to secure a buzzer-beating takedown.

Venezuela got a second Paris place as Pan-Am silver medallist Betzabeth ARGUELLO (VEN) pinned Sabrina GAMA (BRA) with a big move to secure the second spot at 53kg.

Completing the hat-trick for the U.S. was Kayla MIRACLE (USA), who won her 62kg semi-final. She had also won Pan-Am title last week. The Tokyo Olympian and two-time World finalist beat Astrid MONTERO (VEN) 3-0, her second win over the two-time age-group world medalist in as many weeks.

An emotional Ana GODINEZ (CAN) after winning her 62kg semifinal. (Photo: UWW / William Bain)

Ana GODINEZ (CAN), who suffered the criteria loss in the Pan-Am Championships final to Miracle last week, earned a criteria win over two-time Olympian Lais NUNES (BRA) to win the spot at 62kg. However, it was a bittersweet evening for the Godinez household as elder sister Karla lost her 53kg quarterfinal to Herin.

Genesis REASCO (ECU) dispatched Rio Olympian Maria ACOSTA (VEN) 5-0 in the 76kg semifinal, getting Ecuador its first Olympic berth in over 57/58kg. This continues a strong run for Reasco, whose Pan-Am gold-winning campaign last week saw the 25-year-old overpower six-time world champion Adeline GRAY (USA) in little over a minute.

In the other semifinal, 2018 world champion Justina DI STASIO (CAN) outmatched Linda MACHUCA (ARG) 8-4.

In the 50kg category, Alisson CARDOZO (COL) completed a 9-9 criteria win against Yorlenis MORAN (PAN). With this, Cardozo also got a measure of revenge against Moran, who had dumped her out of medal contention at last week's Pan American Championships. Tokyo Olympian Yusneylis GUZMAN (CUB) kept Genevieve HALEY (CAN) at bay to earn a 6-2 win in the second semifinal.

In the 57kg division, 10-time Pan-Am medallist Luisa VALVERDE (ECU) triumphed over Angela ALVAREZ (CUB) with a fall while Hannah TAYLOR (CAN) secured an 8-4 win against Tokyo Olympian Alma VALENCIA (MEX), getting Canada its third berth at the Paris Games on the day.

RESULTS

50kg Paris Olympic Qualification Round

SF 1: Alisson CARDOZO (COL) df. Yorlenis MORAN (PAN), 9-9
SF 2: Yusnylis GUZMAN (CUB) df. Geneviève HALEY (CAN), 6-2

53kg Paris Olympic Qualification Round

SF 1: Dominique PARRISH (USA) df. Laura HERIN (CUB), 9-6
SF 2: Betzabth ARGUELLO (ARG) df. Sabrina GAMA (BRA), via fall

57kg Paris Olympic Qualification Round

SF 1: Luisa VALVERDE (ECU) df. Angela ALVAREZ (CUB), via fall
SF 2: Hannah TAYLOR (CAN) df. Alma VALENCIA (MEX), 8-4

62kg Paris Olympic Qualification Round

SF 1: Kayla MIRACLE (USA) df. Astrid MONTERO (VEN), 3-0
SF 2: Ana GODINEZ (CAN) df. Lais NUNES (BRA), 3-3

68kg Paris Olympic Qualification Round

SF 1: Amit ELOR (USA) df. Thamires MARTINS (BRA), 10-4
SF 2: Soleymi CARABALLO (VEN) df. Virgina JIMENEZ (CHI), 8-2

76kg Paris Olympic Qualification Round

SF 1: Justina DI STASIO (CAN) df. Linda MACHUCA (ARG), 8-4
SF 2: Genesis REASCO (ECU) df. Maria ACOSTA (VEN), 5-0

United World Wrestling together with N3XT Sports begins the digital transformation process

Comments

Pan-Am OG Qualifiers: Canada, U.S. earn three WW quotas each