United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAcapulco

Gray falls as Ecuador wins 2 golds; Dake dominant at Pan-Ams

Saturday, February 24, 2024 - 04:28 By Gaurav Bhatt

ACAPULCO, Mexico (February 23) -- Day three of the Pan-American Championships saw two wrestling phenoms take the mat in Acapulco. But while four-time world champion Kyle DAKE (USA) rag-dolled his opponents to win his fourth straight 74kg title at the event, six-time world champion Adeline GRAY (USA) stumbled against eventual 76kg champion Genesis REASCO (ECU) and had to settle for a bronze.

Nick SURIANO (61kg) and Chance MARSTELLER (86kg) also struck gold to make it three for Team USA, while Macey KILTY (USA) grabbed the 65kg gold.

Lucia YEPEZ (ECU) blanked her 53kg opponents to take Ecuador's second gold of the day.

Kyle DAKE (USA) dominated his way to the 74kg gold. (Photo: UWW / William Bains)

Dake stayed levels apart in the 74kg field as the Tokyo Olympics bronze medallist earned victories via fall over Angel CORTES (PAN) and Anthony MONTERO (VEN).

The 32-year-old, who won his first two world titles at 79kg, is not only strong for the 74kg division but also dazzles the field with his explosiveness. He had Bonilla squirming against a pin attempt in less than 5 seconds. Bonilla's desperation only delayed the inevitable, as Dake flattened him inside the first period.

Montero, a former South American champion, made it a scrappy affair but couldn't stop Dake from racking up points. Up against the clock, the Venezuelan went for a last-gasp shot, only for the American to counter into a four-point throw to complete the victory.

Marsteller defeated Jorge LLANO (ARG) in the quarterfinal but didn't get a chance to test his mettle against four-time champion Yurieski TORREBLANCA (CUB). The 34-year-old withdrew from the competition, paving the way for Marsteller to take home the 86kg gold. He also received a forfeit win from Pedro CEBALLOS (VEN).

The title continues the remarkable life turnaround for the 28-year-old, whose childhood dreams of dominating the wrestling world were derailed by substance addiction. Addicted to alcohol and opioids — Marsteller, who amassed a 166-0 record in his Pennsylvania high school — went into rehab in 2016. He went back to rehab in 2020 after an under-the-influencer bender saw him wreck his and his wife’s cars in one night. The 28-year-old has been clean since July 2020 and the gold in Acapulco would serve to boost both his morale and profile.

Suriano defeated two-time silver medallist Joseph SILVA (PUR) on his way to the 61kg gold. The 26-year-old, who was one of the main contenders to make the American Olympic team in 2021 before testing positive for COVID-19, also beat Jose VASQUEZ (PER) 12-2, Edwin SEGURA (GUA) via forfeit, and Juan LAVAT (MEX) with a fall (10-2).

Genesis REASCO (ECU) blanked Adeline GRAY (USA) 10-0 at 76kg. (Photo: UWW / William Bain)

Gray was outpowered by Reasco in their meeting which saw the Ecuadorian secure two tremendous double-leg takedowns within the opening few seconds. The explosive 25-year-old, a four-time medallist at the event, completed the superiority victory over the Tokyo Olympics silver medallist in little over a minute.

Joining Reasco on top of the podium for Ecuador was Yepez, who continues her meteoric rise with a successful title defense in the 53kg category.

The stage was set for a rematch from last year's final against Betzabeth ARGUELLO (VEN), before the five-time medallist pulled out from the gold-medal clash.

Yepez, who also struck gold at the Pan-American Games last November, was the first Ecuadorian woman to win a wrestling world title at the 2021 U23 Worlds, and medalled at last year's senior World Championships.

Laurence BEAUREGARD (CAN) won the 59kg women's gold. Beauregard — a four-time medallist at the event, including 2019 and 2022 champion — ran roughshod on Friday. The 26-year-old didn't give up a single point over four bouts.

Kilty grabbed the 65kg gold with two dominant wins. Kilty set the tone with a one-sided rout of 2022 silver medallist Miki ROWBOTTOM (CAN).

After a tight opening minute, Kilty set up the Canadian with quick feints before securing a single-leg takedown. After netting five points from the sequence, Kilty wasted little time in getting another takedown, this time attacking Rowbottom's left leg, and completed the fall victory shortly thereafter.

Against Andrea LOPEZ (MEX), Kilty showed both speed and strength. After earning a 7-0 lead in the first period, the 22-year-old overwhelmed the hometown favorite and earned the fall win with more than 2 minutes left on the board.

RESULTS

Women's Wrestling

53kg
GOLD: Lucia YEPEZ (ECU) df. Arguello BETZABETH (VEN), via inj. def.

BRONZE: Gonzalez MARIA (DOM) df. Samantha STEWART (CAN), via fall
BRONZE: Katie GOMEZ (USA) df. Laura HERIN (CUB), 10-0

59kg
GOLD: Laurence BEAUREGARD (CAN)
SILVER: Michaela BECK (USA)
BRONZE: Ana PEREIRA (BRA)

65kg
GOLD: Macey KILTY (USA)
SILVER: Andrea LOPEZ (MEX)
BRONZE: Miki ROWBOTTOM (CAN)

76kg
GOLD: Genesis REASCO VALDEZ (ECU) df. Renteria TATIANA (COL), 9-0

BRONZE: Adeline GRAY (USA) df. Shauna KUEBECK (CAN), via inj. def.
BRONZE: Linda MACHUCA (ARG) df. Bautista EMELYN (DOM), 11-0

Freestyle

61kg
GOLD: Nicholas SURIANO (USA)
SILVER: Joseph SILVA (PUR)
BRONZE: Juan LAVAT (MEX)

74kg
GOLD: Kyle DAKE (USA) df. Julio RODRIGUEZ ROMERO (DOM), via inj. def.

BRONZE: Jones SHANE (PUR) df. Thomson ADAM (CAN), 16-5
BRONZE: Anthony MONTERO (VEN) df. Angel CORTES (PAN), 11-0

86kg
GOLD: Chandler MARSTELLER (USA) df. Ceballos PEDRO (VEN), via fall

BRONZE: Carlos IZQUIERDO (COL) df. Pool AMBROCIO GREIFO (PER), 3-1
BRONZE: Jorge LLANO (ARG) df. Yurieski TORREBLANCA (CUB), via inj. def.

United World Wrestling together with N3XT Sports begins the digital transformation process

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Gray falls as Ecuador wins 2 golds; Dake dominant at Pan-Ams