#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Euros: Yakushenko grabs 97kg gold; Georgia wins GR team title

By United World Wrestling Press

TIRANA, Albania (March 14) -- Ukraine was out of the top five in Greco-Roman team rankings before the 97kg gold medal bout Friday at the U23 World Chamionships. But Yehor YAKUSHENKO (UKR) made sure that Ukraine improves, he helped it climb to number two spot.

Yakushenko won the 97kg gold medal after beating Richard KARELSON (EST) 4-1 in the final to take Ukraine's tally to 99 points, more than third-placed Turkiye (98 points), Azerbaijan (91 points) and Moldova (85 points).

Georgia won the team title, its fifth at the U23 European Championships in 10 editions, with 133 points. It won two golds, one silver and three bronze medals.

Yakushenko, who won his third consecutive gold internationally, would be proud of his campaign in Tirana, Albania as he gave no chance to his opponents in four bouts.

His four victories included one over former world U20 champion and Paris Olympian Abubakar KHASLAKHANAU (UWW) in the first bout. He defeated the senior European bronze medalist 7-3.

In the final, Yakushenko denied Karelson a piece of history. Karelson was hoping to became the first Estonian to win the U23 European gold in Greco, adding to his historic U20 European gold from 2022.

Karelson got the first par terre advantage however Yakushenko calmly defended the position. When he got the chance in the second period, Yakushenko turned Karelson to lead 3-1. He lifted Karelson, hoping for a throw but managed only a out-of-bounds for one point to make it 4-1.

That was enough for Yakushenko to win the gold medal, adding to his collection of U20 world and European golds from last year. Karelson, too, would take some confidence with his campaign despite the loss in the final as the silver medal was his first in three years of international competitions.

Georgia won two gold medals Friday to reach the top of the podium. Dimitri KHACHIDZE (GEO) and Anri KHOZREVANIDZE (GEO) won the 60kg and 67kg finals respectively to add to Georgia's tally.

Khachidze gave no chance to Melkamu FETENE (ISR) in the 60kg final and needed only 50 seconds to win 9-0. He launched an arm throw for four before using an arm-drag to take control and launch another four-point throw. Fetene challenged but in vain.

The gold medal an improvement for Khachidze who finished fifth last year while Fetene was a silver medalist. With another silver, Fetene now has five age-group European medals, none of them gold.

Khozrevanidze needed a successful challenge to keep his lead in the 67kg final against Hleb MAKARANKA (UWW). After taking a 3-1 lead by turning Makaranka from par terre, Khozrevanidze was docked two points for offensive head-butting but he challenged the decision and on review, there was no foul.

The successful challenge restored Khozrevanidze's 3-1 lead which he held for the remaining one minute to win, completing the set of U17, U20 and U23 European golds for the 20-year-old.

At 82kg, Alexandru SOLOVEI (MDA) also completed his set of age-group European medals with gold after beating Gamzat GADZHIEV (UWW), 3-1, in the final.

The world U17 champion and world U20 silver medalist had a lacklusture 2024, winning only a silver medal [U20 European Championships] in five competitions. But he began 2025 with bronze at the Zagreb Open and now added a gold medal.

After both wrestlers had had their par terre positions, Solovei led 1-1 on criteria. But Gadzhiev was called passive again and put in par terre. As the third passivity in the match doesn't offer any points, Solovei, who led the bout, scored a turn to steer clear with a 3-1 lead.

It was too much for Gadzhiev to cover and Solovei was happy to pocket the gold medal, a huge confidence booster before steps on the mat at 77kg  in Bratislava, Slovakia for the senior European Championships in second week of April. He was chosen ahead of Alexandrin GUTU (MDA) who has shown slump in his form. Gutu won the 77kg bronze medal in Tirana.

Returning bronze medalist at 72kg Ruslan NURULLAYEV (AZE) climbed to the top of the podium this year after he defeated Danil GRIGOREV (UWW), 3-2, in the gold-medal bout.

Nurullayev, a former world U23 medalist, scored a turn from par terre and before giving up a stepout but held on to his 3-2 to lead to win gold for Azerbaijan.

Photo

RESULTS

60kg
GOLD: Dimitri KHACHIDZE (GEO) df. Melkamu FETENE (ISR), 9-0

BRONZE: Papik DZHAVADIAN (UWW) df. Suren AGHAJANYAN (ARM), 9-3
BRONZE: Mert ILBARS (TUR) df. Bohdan HRYSHYN (UKR), 5-0

67kg
GOLD: Anri KHOZREVANIDZE (GEO) df. Hleb MAKARANKA (UWW), 3-1

BRONZE: Daniial AGAEV (UWW) df. Bredi SLINKERS (NED), 9-0
BRONZE: Azat SARIYAR (TUR) df. Arslanbek SALIMOV (POL), 5-2

72kg
GOLD: Ruslan NURULLAYEV (AZE) df. Danil GRIGOREV (UWW), 3-2

BRONZE: Oleh KHALILOV (UKR) df. Rokas CEPAUSKAS (LTU), 5-1
BRONZE: Arionas KOLITSOPOULOS (GRE) df. Vasile ZABICA (MDA), 7-2

82kg
GOLD: Alexandru SOLOVEI (MDA) df. Gamzat GADZHIEV (UWW), 3-1

BRONZE: Jonni SARKKINEN (FIN) df. Elmin ALIYEV (AZE), 4-1
BRONZE: Frederik MATHIESEN (DEN) df. Data CHKHAIDZE (GEO), 12-4

97kg
GOLD: Yehor YAKUSHENKO (UKR) df. Richard KARELSON (EST), 4-1

BRONZE: Abubakar KHASLAKHANAU (UWW) df. Muhittin HELVACI (TUR), via fall (7-0)
BRONZE: Luka GABISONIA (GEO) df. Luka KATIC (SRB), 9-0