#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Dudaev gives Albania first ever Euro gold; Usmanov beats Kadzimahamedau

By Vinay Siwach

BUCHAREST, Romania (February 17) -- Islam DUDAEV (ALB) is 29 years old. He has won medals at odd tournaments including two bronze medals at the U23 World Championships. But he could not convince himself that he would make it big one day. He even considered retiring early from wrestling.

Thankfully for Dudaev and Albania, the wrestler did not act upon his thoughts as on Friday in Bucharest, Dudaev became Albania's first-ever European champion.

Dudaev reached the final of a championship on Friday and went one step further by winning the 65kg gold medal. He defeated Tokyo Olympic bronze medalist Gazdhimurad RASHIDOV (AIN) in the final to capture the title.

"I am thrilled to be the first-ever European champion from Albania," Dudaev said. "Nothing worked out for a long time. I am already 29 years old. It’s my first-ever big win so far. There were so many disappointments on my way. I realized that at the age of 29 years, I should have achieved something important before retiring."

Before Dudaev, three-time Olympian Sahit PRIZRENI (ALB) and world champion Zelimkhan ABAKAROV (ALB) reached the final at the European Championships but both could not win the gold medal.

Prizreni was a silver medalist at the 2011 European Championships while Abakarov was a silver medalist at last year's tournament.

Islam DUDAEV (ALB)Islam DUDAEV (ALB) wrestles Gazhdimurad RASHIDOV (AIN) in the 65kg final. (Photo: UWW / Kostadin Andonov)

Starting as the underdog against Rashidov, Dudaev got the first activity point but Rashidov took a 1-1 criteria lead when Dudaev failed to score when put on the 30-second activity clock.

The referee gave a third passivity in the bout, this time on Rashidov who once again did not score in the stipulated 30 seconds which gave a clear 2-1 lead to Dudaev which he held till the end of the bout.

"I know Rashidov well," he said. "We used to train together, I know how he wrestles. When I made it to the final match, I was only getting ready to win. I didn’t pay attention to his titles."

The gold medal was Dudaev's biggest win of his career. Back when he wrestled his first European Championships in 2022, he won a bronze medal and finished ninth at the 2022 World Championships. In 2023, he was ninth at the European Championships and 33rd at the World Championships.

"When I transferred to wrestle for Albania, I had great hopes," he said. "It was quite good at the beginning, I wrestled well and won bronze at the Europeans, but then everything went down. Every year it was just getting worse and worse. This year promised myself to prepare well. I was close to retiring, but this year I hope to achieve everything."

Akhmed USMANOV (AIN)Akhmed USMANOV (AIN) scores two points against Mahamedkhabib KADZIMAHAMEDAU (AIN) in the 79kg. (Photo: UWW / Kostadin Andonov)

Usmanov edges Kadzimahamedau

In a battle of world champion and Olympic silver medalist, Akhmed USMANOV (AIN) got a big win over Mahamedkhabib KADZIMAHAMEDAU (AIN) in a fiercely contested 79kg final in Bucharest.

Both wrestlers began the final on a cautious note and were warned for passivity. But it was Usmanov who was hit with a second passivity warning and Kadzimahamedau got the first point and went to the break leading 1-0.

Kadzimahamedau scored a stepout to start the second period but Usmanov replied with a takedown to lead 2-2 on criteria. Kadzimahamedau used a duck-under to exposure for two points but Usmanov was also awarded two as he continued to lead 4-4 on criteria.

With less than a minute left, Kadzimahamedau went for another attack and this time Usmanov locked a cradle to score two points but also landed in danger which gave Kadzimahamedau two points. As the sequence finished, Kadzimahamedau was in danger again, adding two more points to Usmanov's score. Kadzimahamedau challenged the call but lost and Usmanov won 9-6.

Givi MATCHARASHVILI (GEO)Givi MATCHARASHVILI (GEO) is now a two-time European champion. (Photo: UWW / Kostadin Andonov)

Givi MATCHARASHVILI (GEO) and Arsen HARUTYUNYAN (ARM) repeated as European champions in Bucharest.

At 97kg, Matcharashvili was up against Magomedkhan MAGOMEDOV (AZE) in a repeat of last year's final. While the final in Zagreb was a tense one with just a point giving Matcharashvili the title, the final in Bucharest was very one-sided as the Georgian destroyed Magomedov.

After scoring two stepouts, Matcharashvili managed to score a takedown and turn Magomedov to lead 7-0 before the break. He then played the clock out in the second period to win the gold medal 7-1 and his second European title.

Arsen HARUTYUNYAN (ARM)Arsen HARUTYUNYAN (ARM) took only 54 seconds to win his 57kg final. (Photo: UWW / Kostadin Andonov)

Harutyunyan extended his record of Armenia's multiple-time European champion in Freestyle to four as he defeated Muhammat KARAVUS (TUR) 10-0 in just 54 seconds of the 57kg final.

In his typical style, Harutyunyan scored a takedown and transitioned to a lace, building a 6-0 lead. Karavus tried escaping the hold but could never come out of the danger position and ultimately gave up two points twice for being in danger.

"It was very important for me to win the fourth gold medal, especially in the 57kg weight category," Harutyunyan said. "This can be considered a step towards the Olympics. I will strive to add more gold medals to my collection."

Harutyunyan was a class apart from his competition in Bucharest, winning his three matches via superiority. In total, he spent only 4 minutes and 20 seconds on the mat in the three matches. 

"Every tournament has its challenges," he said. "I trained day and night, struggled with weight, cried, and trained for several months for this result. I can say that no gold medal comes easily. For my weight category, I don't weigh very much. I lost 4-5kg, but I know that my opponents lose 7-8kg, and even more."

Armenia won the second gold medal of the night when Arman ANDREASYAN (ARM) defeated Akaki KEMERTELIDZE (GEO) 7-3 in the 70kg final.

Andreasyan took the lead when Kemertelidze was called passive but the Gerogian scored a takedown before the break to lead 3-1 at the break. Andreasyan was called passive in the second period which made Kemertelidze's lead 3-1.

It was cut to 3-2 when Andreasyan managed to push him out with 54 seconds left on the clock. He scored another stepout with 33 seconds left but Kemertelidze still held a 3-3 criteria lead. But Andreasyan hit a four-pointer using the underhook in the last 15 seconds to claim a 7-3 win and the gold medal.

He had also defeated world champion Iszmail MUSZUKAJEV (HUN) in the final 15 seconds of the semifinal with a front headlock for four points.

kj

RESULTS

57kg
GOLD: Arsen HARUTYUNYAN (ARM) df. Muhammet KARAVUS (TUR), 10-0

BRONZE: Roberti DINGASHVILI (GEO) df. Ilman MUKHTAROV (FRA), 11-0
BRONZE: Islam BAZARGANOV (AZE) df. Kamil KERYMOV (UKR), 10-8

65kg
GOLD: Islam DUDAEV (ALB) df. Gadzhimurad RASHIDOV (AIN), 2-1

BRONZE: Ali RAHIMZADA (AZE) df. Khamzat ARSAMERZOUEV (FRA), 4-0
BRONZE: Andre CLARKE (GER) df. Goderdzi DZEBISASHVILI (GEO), 5-3

70kg
GOLD: Arman ANDREASYAN (ARM) df. Akaki KEMERTELIDZE (GEO), 7-3

BRONZE: Ismail MUSUKAEV (HUN) df. Seyfulla ITAEV (FRA), 2-1
BRONZE: Ramazan RAMAZANOV (BUL) df. Haydar YAVUZ (TUR), 11-3

79kg
GOLD: Akhmed USMANOV (AIN) df. Magomedkhabib KADZIMAHAMEDAU (AIN), 9-6

BRONZE: Frank CHAMIZO (ITA) df. Ramazan SARI (TUR), 5-1
BRONZE: Avtandil KENTCHADZE (GEO) df. Georgios KOUGIOUMTSIDIS (GRE), 6-4

97kg
GOLD: Givi MATCHARASHVILI (GEO) df. Magomedkhan MAGOMEDOV (AZE), 7-1

BRONZE: Ibrahim CIFTCI (TUR) df. Aliaksandr HUSHTYN (AIN), 6-5
BRONZE: Vladislav BAITCAEV (HUN) df. Batyrbek TCAKULOV (SVK), 4-1