#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

Strengthening the Skills of Coaches, Referees, and Administrators for the Development of Wrestling in Africa

By United World Wrestling Press

El Jadida, UWW Africa Center – (April 4) --- United World Wrestling Africa, under the leadership of its President, Fouad Meskout, Vice President of United World Wrestling, is firmly committed to the development of wrestling on the continent. In collaboration with the Royal Moroccan Wrestling Federation, a certification training was organized from March 23-29, 2025.

As a prelude to the 2025 African Championships, which will be held in Morocco in early May 2025, the UWW Africa Center in El Jadida hosted an extensive training program designed for coaches, referees, and administrators across Africa. This seven-day intensive program aimed to enhance the technical and administrative skills of key stakeholders in the development of wrestling on the continent.

A Pan-African Participation
Representatives from several African nations participated in this training session, demonstrating the growing commitment to developing wrestling across the continent. The participating countries included Angola, Burkina Faso, Côte d'Ivoire, Cameroon, Tunisia, South Africa, Guinea, and Morocco.

List of Participants:

  • Angola: Nseke Tiago Ndonga
  • Burkina Faso: Zinzere Wendpoulougo Augustae Daniel, Debe Blaise, Kabre Ousseni (President of the Federation)
  • Côte d'Ivoire: Coulibaly Yire Mariam Solange, Assalé Adje Jean-Claude Pamphille
  • Cameroon: Tsam Megom Gervais, Ngono Eyia Epse Ngoumou Edwige
  • Tunisia: Aymen Lamloumi
  • South Africa: Davel Donawan
  • Morocco: Kabil Driss, Najih Abdelhak, Ouled Ben Taliaa Redouane, Hatimi Youssef
  • Guinea: Sow Mamadou Bodo (Secretary General of the Federation)

UWWAParticipants walk through a training session with UWW Development Officier, Vincent AKA. (Photo: United World Wrestling)

A Well-Structured and Comprehensive Program

During this training, participants followed an intensive curriculum focused on the three key domains of wrestling development:

Coaches: Technical and methodological skill development, training plan design, performance management, and athlete safety.
Referees: Advanced rule analysis, positioning on the mat, competition management, and communication.
Administrators: Official communication management, utilization of UWW digital tools (Athena Platform, UWW Academy, Development Programs).

Under the supervision of renowned experts, including Vincent AKA (Coach Trainer and UWW Development Officer), Kamel Bouaziz (Referee Trainer), and Youssef Bouaziz (Administrator Trainer), participants received high-level training, equipping them with new skills to effectively contribute to the growth of wrestling in their respective countries.

Testimonials from Participants
📌 Kabil Driss (Coach, Morocco):
"I am proud and very happy to have participated in this training. We have built an extraordinary friendship with my fellow referees, coaches, and administrators. Thank you for your competence and warm participation in this seminar in Morocco. A big thank you to Mr. AKA, an exceptional leader in the development of wrestling in Africa. Your training and collaboration, as well as your educational system, have allowed us to learn and improve our understanding of our respective roles."

📌 Donovan Davel (South Africa):
"First of all, I would like to thank the Moroccan Wrestling Federation for organizing this wonderful training week. I also want to express my gratitude to the entire center’s team for their kindness and warm welcome. To the trainers Mr. Vincent, Kamel, and Youssef, your teaching was exceptional. It was a great privilege to be part of this program. I am convinced that we will all share this experience and the valuable knowledge gained in our respective countries to continue developing our beloved sport."

📌 Assalé Adje Jean-Claude Pamphille (Côte d’Ivoire):
"We return to our homeland with a great impression and a mind full of valuable knowledge. I cannot continue without reiterating my gratitude to our three trainers: our compatriot Vincent Aka (Coach Training Module), Bouaziz Med Kamel (Referee Training Module), and Youssef Bouaziz from the IT department (Administrator Training Module). Their expertise was undeniable. We return home with the necessary skills to improve our federation’s operations, especially for the benefit of our athletes."

UWWA1
Participants learn about the extensive training program designed for coaches, referees, and administrators at the UWW Africa Center in El Jadida.


Closing and Future Prospects
The training concluded on March 29, 2025, with an assessment of the knowledge acquired and a certificate award ceremony hosted by members of the Royal Moroccan Wrestling Federation. This initiative aligns with United World Wrestling Africa’s mission to professionalize and structure wrestling across the continent.

Present at the closing ceremony, Kabre Ousseni, the newly elected President of the Burkinabé Wrestling Federation, expressed his gratitude:

"I would like to thank the members of the Royal Moroccan Wrestling Federation for their presence, which added prestige to this ceremony. I also take this opportunity to commend President Fouad Meskout for his continuous efforts in developing wrestling on the continent."

With these newly acquired skills, the trained coaches, referees, and administrators are now better equipped to train and develop wrestling in their respective countries, contributing to the growth of this sport across Africa.

President Fouad Meskout emphasized:
"We are on the right track to overcome challenges together, and we will continue to organize development activities ahead of the African Championships."