#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

UWW-ISF Partnership Empowers Physical Education Teachers through Wrestling

Tuesday, July 21, 2026 - 11:09 By United World Wrestling Press

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NEW DELHI, India (July 20) --  United World Wrestling partnered with International School Sports Federation (ISF) to pilot a new training programme for physical education teachers.

This pilot programme was organized in New Delhi, India by the School Games Federation of India (SGFI) in collaboration with the Directorate of Education (Sports Branch), Government of the National Capital Territory of Delhi (GNCTD). The goal of the programme was to introduce educational wrestling methodologies to physical education teachers in hopes to develop wrestling at the grassroots level. This course was delivered by certified UWW Educator, Mr. Ahmed KHEDHRI (TUN).

The pilot programme consisted of four separate four-day sessions that were attended by a total of 88 participants from diverse sporting backgrounds. Many of them were physical education teachers and some were educators in various sport disciplines that included boxing, judo, cricket, hockey, football kabaddi, swimming, basketball, and athletics.

Wrestling

These educators completed the ISF-UWW Level 1 Coaching Course for Physical Education Teachers. Each four-day course had theoretical and practical sessions.

The theoretical sessions focused on wrestling in physical education, roles and responsibilities of a coach, characteristics of effective coaching, learning and teaching methodologies, implementing the Wrestle4Fun programme, and youth development strategies.

The participants then applied their knowledge in the practical sessions. In those sessions, they delivered discovery games, implemented Wrestle4Fun activities, learned the seven basic skills of wrestling, and participated in skill demonstrations techniques.

"Throughout the courses, the participants demonstrated a high level of motivation, commitment, and active engagement," Khedhri said. “One of the most significant outcomes of the course was its ability to bring together participants from diverse backgrounds and equip them with the knowledge and skills required to teach and coach wrestling.”

Wrestling

Wrestling participant Ramashish YADAV said that the course will help him both in PE and wrestling coaching.

“It helped me significantly improve my personal skills as both a coach and a physical education teacher in wrestling," Yadav said.

Shipra SRIVASTAVA, a PE teacher in hocket, said that she learnt how to increase children's interest in sports.

"The UWW Level 1 Course taught me how Wrestle4Fun and Discovery Games can be used to increase children’s interest in sport and make it easier to teach any skill,” Srivastava said.

Another PE teacher from basketball Gokulesh SHARMA also expressed that the course was helpful to develop interest of children.

“The course was excellent," Sharma said. "The best part was learning how to develop children’s skills through wrestling while keeping it fun, specifically, how to maximize involvement of young children and foster their mental and physical development in an enjoyable way."

Wrestle4Fun is developmentally appropriate for all age levels and designed to support girls’ and boys’ physical literacy journey. It has five stages based on different developmental levels. Each stage has 15 lessons. In total, there are 75 lessons with over 200 games and activities.

The entire Wrestle4Fun programme can be found on the Academy platform. The UWW Academy can found here at UWW Academy.