#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#Grappling

Grappling: Romanov returns to win 130kg gold; Prendes repeats

Tuesday, October 14, 2025 - 22:41 By Vinay Siwach

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NOVI SAD, Serbia (October 14) -- When the last time Alexandr ROMANOV (MDA) participated in the World Grappling Championships, he was close to completing a double gold in Gi and No-Gi. While he managed to win gold in Gi, Romanov fell short in No-Gi competition and won a bronze medal.

Three years later, the Moldovan has taken the first step towards achieving his dream. On Tuesday, Romanov had a comeback in the World Grappling Championships in Novi Sad, Serbia and won gold in the No-Gi competition at 130kg.

Romanov was in top form winning two bouts via submission and two, including the final, via decision but dominated his opponents to win gold medal.

Alexandr ROMANOV (MDA)Alexandr ROMANOV (MDA), red, defeated Aleksander KOLDOVSKI (UKR) in the 130kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Up against Aleksander KOLDOVSKI (UKR), Romanov stuck to his plan and started off slow. But as Koldovski slowed down after two minutes during the five-minute bout, Romanov hit a footsweep to score two points and controlled his opponent for three more points. Another control gave him two more points as he defeated Koldovski a 7-1 victory.

"I knew the Ukrainian as he is a freestyle wrestler," Romanov said. "I waited for the second half of the bout as they tend to slow down and I hit my favorite move to win."

In other finals, UWW grapplers dominated the finals, winning four golds while Farhad BAGIROV (AZE) defended his 58kg gold medal. In women's competition, Carlota PRENDES LARIOS (ESP) also defended his 53kg gold medal while Alycia QUENEE (FRA) won at 71kg. Alena VLASOVA (UWW) won her two bouts to claim the 90kg gold as the weight class had only three participants.

Bagirov maintained his control in the final by using a rear chokehold on Zedginidze who tried escaping a couple of time. But at the two-minute mark of the final, Zedginidze tapped out to give Bagirov his second successive gold medal at 58kg.

At 71kg, Kurban KADIEV (UWW) and Nurbek TALBUDIN (KAZ) failed to score any points in the regular five minutes and the final continued in overtime. Due to no technical points scored, a toss was needed to decide who will get the advantageous position. Talbudin won the toss to be on top and needed to score minimum one point in the designated one minute to win the match. However, Kadiev managed to defend his position for one minute to be declared winner.

In contrast, the 77kg final between Gazimagomed GAZIEV (UWW) and Illia SUKHODIEIEV (UKR) ended in just 36 seconds as the former caught Sukhodieiev in a triangle choke to win the final.

Murad ABDULATIPOV (UWW), who was moving up from 84kg to 92kg for this year, did not feel as weight of the jumping up a weight class and defeated Islam TAPPASKHANOV (UWW), 2-0, in the 92kg final to win his second straight gold medal.

Both the points for Abdulatipov were awarded when Tappaskhanov was called passive in the five-minute bout and he failed to score during the 15-second activity clock.

At 100kg, Mukhamed URUSOV (UWW) blanked Aleksandre TEVZADZE (GEO), 4-0, to win his first world title. He earned his first two points after a back-mount position after a scramble and later scored another similar takedown for two more points.

Prendes Larios repeats

Carlota PRENDES LARIOS (ESP) won two of three bouts, including the final, via submission to capture her second straight world title at 53kg. She began by controlling Viktoriia ISAIEVA (UKR) right off the whistle for two points before scrambling herself in a triangle choke position which gave her two more points.

Isaieva tried defended different position but after a couple of failed attempts to get out of the triangle choke, she tapped with Prendes Larios winning the bout in one minute and 56 seconds.

In a thrilling 71kg final, Alycia QUENEE (FRA) managed to capture her first world title after beating Anna REMNEVA (UWW), 3-1. Quenee finished with a silver medal in 2022 and bronze last year.

But there was no one stopping Quenee this year. She began the final with a stepout and took a 1-0 lead. Remneva tried to control her with a triangle hold but Quenee never came in a position to gave up points.

The French grappler kept her position and controlled Remneva on the mat for two points, extending her lead to 3-0. During the same position, Quenee was called passive and she gave a point but that did not stop her from winning 3-1.

At 90kg, Alena VLASOVA (UWW) upgraded her bronze from last year to gold after winning both her bouts via submission. She defeated Tatiana KABANOVA (UWW) in the first bout and then submitted Justyna SITKO (POL).

RESULTS

Men's Grappling

58kg
GOLD: Farhad BAGIROV (AZE) df. Daviti ZEDGINIDZE (GEO), via submission (6-0)

BRONZE: Bohdan CHORNEI (UKR) df. Jaden SOSA (USA), via submission (0-2)
BRONZE: Alikhan ALSHINBAY (KAZ) df. Razmik MISAKYAN (ARM), 8-2

71kg
GOLD: Kurban KADIEV (UWW) df. Nurbek TALBUDIN (KAZ), overtime (0-0)

BRONZE: Apandi AMAGAEV (UWW) df. Zhassulan ZHETPISBAY (KAZ), via submission
BRONZE: Dzhimsher RAZMADZE (GEO) df. Nico PULVERMUELLER (GER), 2-0

77kg
GOLD: Gazimagomed GAZIEV (UWW) df. Illia SUKHODIEIEV (UKR), via submission

BRONZE: Sam SCHWARTZAPFEL (USA) df. Angelos NIKOLOPOULOS (GRE), 10-2
BRONZE: Magomed IBRAGIMOV (UWW) df. Dumitru CEBAN (MDA), 2-1

92kg
GOLD: Murad ABDULATIPOV (UWW) df. Islam TAPPASKHANOV (UWW), 2-0

BRONZE: Anthony ROBINSON (USA) df. Reda MEBTOUCHE (FRA), via submission (1-2)
BRONZE: Mateusz MAZUR (POL) df. Antonio SALTUPS CARETTO (ITA), 4-2

100kg
GOLD: Mukhamed URUSOV (UWW) df. Aleksandre TEVZADZE (GEO), 4-0

BRONZE: Saba DJAVAKHICHVILI (FRA) df. Khasan ZAPIROV (UWW), 1-0
BRONZE: Eldar RAFIGAEV (MDA) df. Herve REDON (FRA), via submission (0-2)

130kg
GOLD: Alexandr ROMANOV (MDA) df. Aleksander KOLDOVSKI (UKR), 7-1

BRONZE: Umar GAISUMOV (UWW) df. Abraham COBY MARTINEZ (ESP), via submission (2-0)
BRONZE: Nikita LOBOIKO (UWW) df. Nizami GAFAROV (AZE), 5-1

Women's Grappling

53kg
GOLD:  Carlota PRENDES LARIOS (ESP) df. Viktoriia ISAIEVA (UKR), via submission (4-0)

BRONZE: Evelina FLORIAK (UKR) df. Giulia ANGIOLINI (ITA), via submission (0-3)
BRONZE: Anorbi GRISHINA (UWW) df. Valeriia SHUVALOVA (UWW), 2-2

71kg
GOLD: Alycia QUENEE (FRA) df. Anna REMNEVA (UWW), 3-1

BRONZE:  Maja SALAMON (POL) df. Daniella SANTANA FABELO (ESP), 13-4
BRONZE: Valentina PAVLOVA (UWW) df. Anna KOTIUK (UKR), 4-1

90kg
GOLD: Alena VLASOVA (UWW)
SILVER: Tatiana KABANOVA (UWW)
BRONZE: Justyna SITKO (POL)