#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

Successful Level 1 Coaching Course held in Bulgaria

Wednesday, November 6, 2024 - 12:26 By United World Wrestling Press

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PAZARDZHIK, Bulgaria (November 6) – The Bulgarian Wrestling Federation organized a Level 1 Coaching course to help improve and provide training for their coaches.  This 5-day course was held in conjunction with Olympic Solidarity, Bulgarian Olympic Committee and United World Wrestling. 

The Level 1 course was led by UWW Certified Educator Mr. Georgi Sredkov (BUL).

The course was held from 15-20 October and was attended by 40 coaches and 6 athletes. “I point to my many years of experience to emphasize that, from a professional point of view, the seminar held by G. Sredkov was indeed at a very high professional level, with enormous benefit for all participants and especially for young coaches. The selection of the topics and issues in the sport of wrestling, the arrangement of the topics and the inclusion of free discussions submitted by the participants, greatly increases the quality and effect of this seminar.” said Mr. Georgi Kalchev (European Champion and World Medalist). 

This course focuses on the foundational skills to be a great coach.  The topics included: key factor analysis, introducing new techniques, communication skills, improving coaching skills, risk management and safety, and athlete safeguarding.  The participants learned and practiced their skills through theoretical and practical evaluations throughout the course. “Thanks to Georgi Sredkov for the seminar. Everything he offered us in the seminar was completely useful and beneficial.” said Emil Budinov (Olympic Coach).

Additional Comments from Participants

“My participation was extremely useful for me as a coach. We exchanged experiences and I learned new practices with which I can upgrade my coaching activity.” – Miroslav Geshev (European Medalist and National Coach)

“I am personally very pleased that I had the opportunity to attend this seminar. I managed to learn many interesting things that will be useful for the development of our wrestling.” – Georgi Dumkov (Club Coach)

“Thanks for the fruitful seminar, especially the way of presentation. Special thanks to Georgi Sredkov - 5-day seminar full of content, excellently structured - balance between theory and practice.” – Vasil Popov (European Champion)