#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Sharshenbekov Cuts Down, Rises to Win Gold in Budapest Ranking Series

By Vinay Siwach

BUDAPEST, Hungary (July 19) -- Zholaman SHARSHENBEKOV (KGZ) appears to be rounding into form just in time for the World Championships.

After almost two years away from the mat, the Paris 2024 bronze medalist won the 63kg title at the Ulaanbaatar Open. On Sunday in Budapest he returned to his original Olympic weight of 60kg and rolled to another gold medal with a dominant run.

"It has been two years since I was at 60kg," Sharshenbekov said. "There was a break after the Olympics. I feel like I am just beginning to feel it again."

Sharshenbekov did not wrestle in the final after his opponent, Yernur FIDAKHMETOV (KAZ), forfeited because of an injury. Before that, however, Sharshenbekov was in dominant form.

He opened the day against Dalton ROBERTS (USA) and secured a fall in one minute, throwing Roberts on the mat using underhook. It set the tone for the rest of the day.

In his second bout, Elmir ALIYEV (AZE) offered little resistance in a 10-0 loss. Sharshenbekov earned the first par terre opportunity, turned Aliyev for two points and followed with a four-point throw. In the second period, he added a takedown that Azerbaijan challenged. The call stood, and the unsuccessful challenge gave Sharshenbekov another point.

Against Mahmoud SAAD (EGY) in the quarterfinals, Sharshenbekov built a 2-0 lead with a chasing takedown before extending it to 5-0 with a par terre turn. Just before the break, he circled behind Saad for another takedown to make it 7-0.

He needed only 25 seconds of the second period to complete another technical superiority victory and book a semifinal against world silver medalist Alisher GANIEV (UZB).

Asian champion Alisher GANIEV (UZB), wrestling with a heavily taped left knee, came out aggressively from the opening whistle but could not break through Sharshenbekov's defense. Sharshenbekov countered with ease and scored the opening takedown just 15 seconds into the bout.

Ganiev then limited the damage in par terre, defending Sharshenbekov's turn attempts to keep the deficit at 3-0 heading into the break.

The second period opened with both wrestlers battling for position as Ganiev searched for a takedown. But the relentless pace began to take its toll and after a minute of high-intensity wrestling, a tiring Ganiev surrendered a go-behind to fall further behind.

Ganiev threw everything at Sharshenbekov, working from body locks and underhooks to headlocks and two-on-one ties, but he could not move the Kyrgyzstan wrestler. Sharshenbekov eventually pull his arm out of Ganiev's hold and control Ganiev for another takedown to lead 5-0.

During a late scramble, Ganiev managed two exposure points, but Sharshenbekov immediately spun and came on top, brought Ganiev the mat and secured the fall.

As he prepares for the World Championships in Astana, Kazakhstan, in September, Sharshenbekov's dominant return to 60kg sent a message to the rest of the field.

"This isn't my peak," he said. "It is merely the beginning. I have plans and goals to prepare even better for the Asian Games, the World Championships and the Olympics. I need to reach an even higher level of fitness for those events."

Szoke Wins 97kg

Alex SZOKE (HUN) gave the home crowd plenty to cheer about, defeating Ilia ERMOLENKO (RUS), 5-1, in the 97kg final. In one of the standout performances of the tournament, Szoke combined patience, strength and tactical awareness, scoring from par terre before sealing the victory with a counter takedown.

The final began at a high pace, with both wrestlers battling to secure the first par terre advantage. It was the Hungarian who received the activity point in the opening period to take a 1-0 lead. Szoke then capitalized from par terre with a turn to extend the lead to 3-0.

The second period saw Ermolenko on top but Szoke was at his best defense and did not allow the Russian to score any points. But there was a heart stopping moment for Szoke late in the match when Ermolenko locked Szoke and dragged him towards the zone. But Szoke showed exceptional skills and broke the lock.

Ermolenko earned the par terre advantage in the second period, but Szoke's defense held firm, denying the Russian any scoring opportunity. The home crowd was briefly on edge late in the match when Ermolenko locked up Szoke and drove him toward the edge of the mat. Szoke, however, showed exceptional composure, breaking the lock to escape the danger.

Moments later, Szoke circled behind Ermolenko for a takedown to stretch the lead to 5-1, effectively putting the match out of reach. Ermolenko slammed the mat in frustration as the Hungarian closed out the victory.

Russia Wins 3 Golds

It was not all disappointment for Russia, as its experienced wrestlers claimed three of the six Greco-Roman gold medals on offer Sunday.

European champion Sergey EMELIN (RUS) once again showcased the qualities that have made him one of the world's best at 63kg. Whether winning on criteria, scoring when an opening appears or protecting a lead, Emelin has an answer for almost every situation. He displayed all three in a 5-2 victory over Kerem KAMAL (TUR).

Emelin and Kamal were locked in a thrilling contest, with the Russian taking a 2-2 criteria lead. Kamal maintained the pressure and looked set to force a stepout, but Emelin circled behind for a takedown to move ahead 4-2. A stepout in the final minute extended the lead to 5-2, allowing Emelin to close out another Ranking Series title.

The 82kg final was a tactical affair as Gamzat GADZHIEV (RUS) edged Asian champion Shahin BADAGHIMOFRAD (QAT), 1-1 on criteria, to secure Russia's second gold medal.

Russia's third title came at 130kg, where Marat KAMPAROV (RUS) held on for a 1-1 criteria victory over U20 world champion Laszlo DARABOS (HUN), quieting the vocal home crowd.

Asian champion Ikhtiyor BOTIROV (UZB) added a Ranking Series title to his growing résumé with a comfortable 5-1 win over Brady KOONTZ (USA) in the 55kg final. Botirov set the tone from the opening whistle, earning the first par terre opportunity and scoring two gut-wrench turns for a 5-0 lead.

Koontz received the par terre opportunity in the second period, but Botirov defended it comfortably to seal the victory.

RESULTS

55kg
GOLD: Ikhtiyor BOTIROV (UZB) df. Brady KOONTZ (USA), 5-1

BRONZE: Iskhar KURBAYEV (KAZ) df. LALIT (IND), 18-10
BRONZE: Artiom DELEANU (MDA) df. Max NOWRY (USA), 3-0

60kg
GOLD: Zholaman SHARSHENBEKOV (KGZ) df. Yernur FIDAKHMETOV (KAZ), via inj. def.

BRONZE: Alisher GANIEV (UZB) df. Mahmoud SAAD (EGY), 14-2
BRONZE: Anvar ALLAKHIAROV (RUS) df. Yerbol KAMALIYEV (KAZ), 5-3

63kg
GOLD: Sergey EMELIN (RUS) df. Kerem KAMAL (TUR), 5-2

BRONZE: Aref MOHAMMADI (QAT) df. Murad MAMMADOV (AZE), 7-0
BRONZE: Zhambolat LOKYAEV (RUS) df. Sunny KUMAR (IND), 3-1

82kg
GOLD: Gamzat GADZHIEV (RUS) df Shahin BADAGHIMOFRAD (QAT), 1-1

BRONZE: Tornike MIKELADZE (GEO) df. Azimjon SOATULLAEV (UZB), 3-1
BRONZE: Mihail BRADU (MDA) df. Ognjen JAKOVLJEVIC (SRB), 3-1

97kg
GOLD: Alex SZOKE (HUN) df. Ilia ERMOLENKO (RUS), 5-1

BRONZE: Arvi SAVOLAINEN (FIN) df. Arif NIFTULLAYEV (AZE), 1-1
BRONZE: Hayk KHLOYAN (ARM) df. Musa EVLOEV (RUS), via inj. def.

130kg
GOLD: Marat KAMPAROV (RUS) df. Laszlo DARABOS (HUN), 1-1

BRONZE: Wenhao JIANG (CHN) df. Olzhas SYRLYBAY (KAZ), 2-2
BRONZE: Konsta MAEENPAEAE (FIN) df. Aden ATTAO (USA), 3-1