#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

Onishi repeats as U20 world champ; Blaze wins 61kg gold

Wednesday, August 20, 2025 - 21:52 By Vinay Siwach

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SAMOKOV, Bulgaria (August 20) -- Four bouts, a combined score of 40-0, and a total time on the mat of five minutes and 24 seconds -- all matches finished inside the first period.

Sakura ONISHI (JPN) put on one of the most dominant performances at the World U20 Championships, becoming a two-time world champion by winning the 59kg gold in Samokov, Bulgaria, on Wednesday.

The Japanese wrestling phenom spent less time on the mat than a full six-minute wrestling match and won all bouts with a 10-0 score, just like she did in 2024. Onishi has now outscored her opponents 80-0 over the two tournaments.

After three wins on Tuesday, Onishi faced Karin SAMUELSSON (SWE) in the final. She locked Samuelsson's legs around her head, turning her four times after the takedown. She used the technique on three of her four wins.

"I didn't want to finish quickly. I wanted to focus on winning each point and play the match with that focus," Onishi said.

Onishi feels that she has improved technically since last year, especially after winning the senior Asian Championships in which she faced stiff competition.

"I've been working on improving in various ways," she said. "I wanted to aim even higher in terms of technique and physical strength. The fact that I wasn't defeated in the senior category boosted my confidence. Winning the Asian Championships and Ranking Tournament in Tirana also boosted my confidence."

Sakura ONISHI (JPN)Sakura ONISHI (JPN) uses her trademark lace against Karin SAMUELSSON (SWE) in the 59kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Next for Onishi is the senior World Championships in September as she prepares to win the world title in Zagreb as well. To prepare for that she wanted to test herself again in this age group.

"The World Championships are coming up, and I think this category is just one step in the process," she said. "I think I've taken a good step forward, and I definitely want to win the senior World Championships."

Ray HOSHINO (JPN)Ray HOSHINO (JPN) works on a takedown against SRISHTI (IND) in the 68kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan won its second gold medal through Ray HOSHINO (JPN), who also won her second World U20 title. Hoshino, the 2023 world U20 champion, showed no signs of rust in her 7-0 hammering of SRISHTI (IND) in the 68kg final in Samokov.

Srishti, a returning bronze medalist, tried to score on Hoshino, but the Japanese wrestler overpowered her and clearly had a better game plan for the final bout.

Hoshino scored the first takedown of the final and then added a step-out to take a 3-0 lead. She then scored a go-behind to extend her lead to 5-0 at the break. An ankle pick during Srishti's attack gave Hoshino her third takedown of the match and a 7-0 lead she kept until the end.

India crowned one champion on Wednesday when TAPSYA (IND) defeated the European U20 champion, Felicitas Domajeva (NOR), 5-2, to win the 57kg gold medal.

In a match decided by a single move, Tapsya scored a takedown and used an arm-bar to pin Domajeva, who survived the attempt but fell behind 5-0 as she had already conceded a point for passivity.

In the final seconds of the bout, Domajeva scored a takedown, but it was harmless to Tapsya, who defended any turn attempts to win 5-2 and India's first gold in Samokov.

The loss ended hopes for Domajeva to win the first world U20 gold medal for Norway in 37 years. She had became the first Norway wrestler to enter the World U20 Championships final in Women's Wrestling in 15 years.

Marcus BLAZE (USA)Marcus BLAZE (USA) celebrates, like his roommate at Penn State Masanosuke ONO (JPN), after winning the 61kg final. (Photo: United World Wrestling / Kadir Caliskan)

U.S. defends Freestyle title

Marcus BLAZE (USA) upgraded his bronze medal from last year to a gold medal, and Maxwell MCENELLY (USA) won the gold medal in the 86 kg weight class as the United States successfully defended its freestyle team title at the World U20 Championships. With five gold medals, the U.S. had its best showing in the competition's history since 1984.

Blaze, who lost to the Japanese world champion Masanosuke ONO (JPN) last year, defeated a former world U17 champion Ahora KHATERI (USA), 10-0, in the final, his fourth win via technical superiority.

With his gold medals at the World U17 and U20 Championships, Blaze joins an elite group of wrestlers who have won world titles at both the U17 and U20 levels.

In Samokov, Blaze demonstrated that he will be a formidable opponent at the senior level as well. He wrestled with solid positioning and scored with various techniques. In the final match, he wrestled Khateri patiently, scoring five stepouts in the first period. A caution against Khateri made it 6-0, and then a go-behind and turn by Blaze made it 10-0.

"I feel good," Blaze said. "I wrestled pretty well. Throughout the tournament, I just kept getting better and better. I feel good about it. Our coaches gave me a game plan, and I stuck to it."

Before the final match, Blaze received a text message from his high school coach, Scott BURNETT, who explained Khateri's wrestling style and told Blaze to "suffocate" his opponent.

"When I was really young, my coach always said to be in a great position the whole time," he said. "Before the final, he told me to suffocate my opponent, and I feel like that's what I did out there."

Marcus BLAZE (USA)Marcus BLAZE (USA) is now a world U17 and U20 champion. (Photo: United World Wrestling / Kadir Caliskan)

In his international career, Blaze has lost only once — to Ono in 2024 — but now, both wrestlers train at Penn State in the United States. After winning the gold medal, Blaze imitated Ono's 2024 celebration after the Japanese had won gold at the U20 World Championships.

"I live with Ono; he's my roommate," Blaze said. "He's a great person. At that time, he was just way better. I'm thankful to be able to wrestle with him every single day."

The second gold medal for the U.S. came from McEnelly, who defeated Bozigit ISLAMGEREEV (UWW) 8-0 at 86 kg.

McEnelly prevented Islamgereev from attacking his legs and wrestled at a fast pace throughout the final. He scored four takedowns to shut out Islamgereev.

RESULTS

Women's Wrestling

57kg
GOLD: TAPSYA (IND) df. Felicitas DOMAJEVA (NOR), 5-2

BRONZE: Dolzhon TSYNGUEVA (UWW) df. Sowaka UCHIDA (JPN), via inj. def.
BRONZE: Anna STRATAN (KAZ) df. Tindra DALMYR (SWE), 9-3

59kg
GOLD: Sakura ONISHI (JPN) df. Karin SAMUELSSON (SWE), 10-0

BRONZE: Hiunai HURBANOVA (AZE) df. Ella FINDING (CAN), 4-1
BRONZE: Yifan ZHU (CHN) df. Aubre KRAZER (USA), 5-3

68kg
GOLD: Ray HOSHINO (JPN) df. SRISHTI (IND), 7-0

BRONZE: Eduarda RODRIGUES BATISTA (BRA) df. Laura KOEHLER (GER), via fall
BRONZE: Odzaya ERDENEBAT (MGL) df. Oleksandra RYBAK (UKR), 9-8

Freestyle

61kg
GOLD: Marcus BLAZE (USA) df. Ahora KHATERI (IRI), 10-0

BRONZE: Omar AYOUB (PUR) df. Adlan SAITIEV (UWW), 8-6
BRONZE: Magomedkhan MAGAMEDKHANOV (UWW) df. Sargis BEGOYAN (ARM), 12-11

86kg
GOLD: Maxwell MCENELLY (USA) df. Bozigit ISLAMGEREEV (UWW), 8-0

BRONZE: Abolfazl RAHMANI (IRI) df. Razmik YEPREMYAN (ARM), 4-2
BRONZE: Ahmet YAGAN (TUR) df. Ryogo ASANO (JPN), 9-3