#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAmman

U17 Worlds: India claims four WW golds after unbeaten run

Thursday, August 22, 2024 - 21:01 By Vinay Siwach

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AMMAN, Jordan (August 22) -- China's Na HU (CHN) stole a match in the dying seconds but it was India that stole the show at the U17 World Championships in Amman on Thursday. India had four wrestlers in the final in Women's Wrestling and all four won gold medals.

Last year, India had won only one gold, coming at 61kg. But with four golds and five more weight classes remaining, the country is set to register its best at the U17 World Championships.

Hu was the other champion of the day at 49kg, a weight class in which India had no participation as it sent only nine wrestlers in Women's Wrestling to the U17 Asian Championships in June.

NEHA (IND)NEHA (IND) scores a takedown against So TSUTSUI (JPN) during the 57kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Kostadin Andonov)

Leading the Indian team was returning bronze medalist NEHA (IND) at 57kg. A day before heading to Amman, Neha met VINESH (IND) who had returned from the Paris Olympics. Vinesh had become the first wrestler to beat Yui SUSAKI (JPN) internationally and reach the final at 50kg. She was later disqualified for failing her weigh-in on the second day.

Hailing from the same village -- Balali in Haryana -- as Vinesh, Neha did not take long to announce herself, winning the gold medal by beating So TSUTSUI (JPN) in a show of brute power. In her earlier bouts on Wednesday, Neha won one via fall, one via technical superiority and the semifinal 8-4.

The 16-year-old will have to quickly refocus as she is scheduled to compete at her first U20 World Championships in Pontevedra, Spain from September 2.

Mansi LATHER (IND)Mansi LATHER (IND) works for the pin against Hanna PIRSKAYA (AIN) during the 73kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

At 73kg, Mansi LATHER (IND) capped off her dominant run with a gold medal by pinning Hanna PIRSKAYA (AIN) in the final. This was her third fall in four bouts while one was a 6-0 win over returning champion Piper FOWLER (USA).

Lather built a 3-0 lead over Pirskaya at the break and continued her attacks in the second period. She had Pirskaya's back on the mat after a takedown and secured the fall with 1:23 remaining in the four-minute bout. The gold is an addition to her gold at the U17 Asian Championships in 69kg in June.

PULKIT (IND)PULKIT (IND) and Daria FROLOVA (AIN) in a scramble during the 65kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

PULKIT (IND) did not dominate her final but did enough to beat Daria FROLOVA (AIN), 6-3, and win the gold medal at 65kg. She got the first points on board when Frolova tried to score a pushout but Pulkit defended and pushed Frolova out. Frolova fell with Pulkit scoring a takedown to take a 2-0 lead. It became 3-0 when Frolova was called passive.

A missed leg-attack from Frolova gave another takedown to Pulkit who extended her lead to 5-0. Frolova cut the lead to 5-3 when she scored a takedown and Pulkit was cautioned. The next attempt gave her hope but Pulkit defended the attack and came out unscathed. A lost challenge added one point to Pulkit's score.

Aditi KUMARI (IND)Aditi KUMARI (IND) celebrates after winning the 43kg gold medal at the U17 World Championships. (Photo: United World Wrestling / Kostadin Andonov)

Aditi KUMARI (IND) was the fourth gold medalist for India as she defeated Maria GKIKA (GRE) 7-0 in the 43kg final. Gkika was hoping to become Greece's first world champion in Women's Wrestling in 22 years.

Kumari got the first point when Gkika was called passive before she added a takedown just before the break to lead 3-0. She added two gut wrenches before the clock expired and raced to a 7-0 lead that she maintained till the end of the match.

Ha, the lone Chinese wrestler in the final, had to bring out a clutch double-leg to score two points and beat Utaha YUI (JPN) 4-3 in the 49kg final and become the first wrestler from China to win gold at U17 Worlds in Women's Wrestling after five years.

Yui led 3-0 at the break but Ha scored a takedown to cut it to 3-2 in the second period. As Yui tried holding on to that lead, Ha made continuous attempts to break the defense. She finally succeeded in the final 10 seconds, using a double-leg attack, completing the takedown with head-outside for two points.

Yuu KATSUME (JPN)Yuu KATSUME (JPN) defeated Morgan TURNER (USA) in the 46kg semifinal. (Photo: United World Wrestling / Kostandin Andonov)

India eyes team title

With four golds and two more finalists on Friday, India will be favorites to win the Women's Wrestling team title in Amman. This would be the first time it will accomplish the feat after falling short for the last five years.

India has 100 points from the gold medal while Japan, in second spot, has 56 points. Japan has three finalists on Friday and is still looking for its first gold medal. Japan hopes that one of Yuu KATSUME (JPN), Nana KOZUKA (JPN) and Sae NOGUCHI (JPN) end the drought.

Katsume entered the 46kg final by beating returning champion Morgan TURNER (USA) 13-2 in the semifinal. She will take on Shrutika PATIL (IND) for gold after Patil beat Medina KUANYSHBEK (KAZ) in the other semifinals.

Kozuka was also dominant, winning her 53kg semifinal via fall over Lisette BOETTKER (EST) and will take on Kaura COLES (CAN) after she became the first Canadian to reach the U17 Worlds final in Women's Wrestling. Coles beat Isabella GONZALES (USA), 8-3.

Noguchi will look to stop the United States from having a U17 world champion as she faces Taina FERNANDEZ (USA) in the 61kg final. Noguchi beat Hiunai HURBANOVA (AZE) 5-0 while Fernandez pinned Zhaidar MUKAT (KAZ) in the semifinals.

At 69kg, Oleksandra RYBAK (UKR) will face KAJAL (IND) after she stunned Ilayda CIN (TUR) with a fall. Cin was leading 4-0 when Rybak rolled over and pinned her. Kajal defeated Rahma BEDIWY (EGY), 4-3, in a close semifinal.

Ukraine's second finalist was Kamila KUCHMA (UKR) who won her semifinal at 40kg against Nazrin AHMADLI (AZE) 5-0. She will take on Aleksandra FEDOROVA (AIN) who defeated Raj BALA (IND) 4-3, thanks to a challenge to give her the win instead of Bala, who was winning 3-2 before the challenge.

https://photo.uww.org/Wrestling/2024/U17-World-Championships/Womens-Wrestling

RESULTS

43kg
GOLD: Aditi KUMARI (IND) df. Maria GKIKA (GRE), 7-0 

BRONZE: Aleksandra BEREZOVSKAIA (AIN) df. Mareim ABDELAAL (EGY), 7-0
BRONZE: Gabriela PALACIOS (MEX) df. Xin HUANG (CHN), 6-4

49kg
GOLD: Na HU (CHN) df. Utaha YUI (JPN), 4-3

BRONZE: Kseniya KOSTSENICH (AIN) df. Dounia ZITOUNI (ALG), via fall
BRONZE: Polina BOCHKAREVA (AIN) df. Esra MAMMADLI (AZE), 9-0

57kg
GOLD: NEHA (IND) df. So TSUTSUI (JPN), 10-0

BRONZE: Anna STRATAN (KAZ) df. Mairi MANI (GRE), 5-1
BRONZE: Palina BRAHINETS (AIN) df. Barbara BAGER (HUN), 7-3

65kg
GOLD: PULKIT (IND) df. Daria FROLOVA (AIN), 6-3

BRONZE: Uldana TILEUKHAN (KAZ) df. Anastasiya KOMANAVA (AIN), via fall (13-2)
BRONZE: Maram ALY (EGY) df. Ling CAI (CHN), via fall (11-0)

73kg
GOLD: Mansi LATHER (IND) df. Hanna PIRSKAYA (AIN), via fall

BRONZE: Lotta ENGLICH (GER) df. Khrystyna DEMCHUK (UKR), via fall (5-2)
BRONZE: Diana TITOVA (AIN) df. Makia KIMURA (JPN), 6-0

Women's Wrestling Semifinals

40kg
GOLD: Kamila KUCHMA (UKR) vs. Aleksandra FEDOROVA (AIN)

SF 1: Aleksandra FEDOROVA (AIN) df. Raj BALA (IND), 4-3
SF 2: Kamila KUCHMA (UKR) df. Nazrin AHMADLI (AZE), 5-0

46kg
GOLD: Shrutika PATIL (IND) vs. Yuu KATSUME (JPN)

SF 1: Yuu KATSUME (JPN) df. Morgan TURNER (USA), 13-2
SF 2: Shrutika PATIL (IND) df. Medina KUANYSHBEK (KAZ), 3-1

53kg
GOLD: Nana KOZUKA (JPN) vs. Kaura COLES (CAN)

SF 1: Kaura COLES (CAN) df. Isabella GONZALES (USA), 8-3
SF 2: Nana KOZUKA (JPN) df. Lisette BOETTKER (EST), via fall (10-0)

61kg
GOLD: Taina FERNANDEZ (USA) vs. Sae NOGUCHI (JPN)

SF 1: Sae NOGUCHI (JPN) df. Hiunai HURBANOVA (AZE), 5-0
SF 2: Taina FERNANDEZ (USA) df. Zhaidar MUKAT (KAZ), via fall (6-0)

69kg
GOLD: Oleksandra RYBAK (UKR) vs. KAJAL (IND) 

SF 1: KAJAL (IND) df. Rahma BEDIWY (EGY), 4-3
SF 2: Oleksandra RYBAK (UKR) df. Ilayda CIN (TUR), via fall (2-4)