#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Stadnik wins 10th European title; Adar makes golden return

By Vinay Siwach

BUCHAREST, Romania (February 15) -- A lot of focus before the European Championships this year was on Riza KAYAALP (TUR) going past Aleksandar KARELIN's record of 12 European gold medals. Understandable as those are the only two wrestlers with European titles in double digits.

But on Thursday, a woman joined the two legends with her 10th European gold medal -- Mariya STADNIK (AZE).

At the age of 35 years, Stadnik remains unbeaten in Europe winning the gold medal at 50kg at the European Championships in Bucharest, Romania.

The fact that she did that without conceding a point in three matches speaks volumes about her level even so later in her career which has spanned over 15 years now.

Mariya STADNIK (AZE)Mariya STADNIK (AZE) pins Evin DEMIRHAN (TUR) in the 50kg final. (Photo: UWW / Kostadin Andonov)

Stadnik wrestled former European champion Evin DEMIRHAN (TUR) in the final and never faced a real threat. Demirhan tried to hit a whizzer but Stadnik stopped her and scored two points. That made Demirhan cautious of attacking Stadnik and kept her distance. Stadnik led 3-0 at the break for a passivity point.

Demirhan tried pushing Stadnik out in the second period but the latter blocked her again and tripped her for a four-pointer. Turkiye challenged the call and won as the jury ruled it was only a stepout, making the score 4-0 in Stadnik's favor. But Stadnik did not take long to hit a four-pointer and secure the fall in four minutes and two seconds.

In her earlier bouts, Stadnik defeated Milana DADASHEVA (AIN) in two minutes and 12 second while Oksana LIVACH (UKR), the finalist last year, managed to hold Stadnik for six minutes but dropped her semifinal bout 6-0.

Alyona KOLESNIK (AZE)Alyona KOLESNIK (AZE) celebrates after winning the 59kg gold medal in Bucharest. (Photo: UWW / Kadir Caliskan)

Azerbaijan won a second gold medal at 59kg as Alyona KOLESNIK (AZE) defeated Alina FILIPOVYCH (UKR) 3-3 in the final. With that, Kolesnik won her first career championship title ever.

Kolesnik led Filipovych 1-1 on criteria as both wrestlers were given activity time and both failed to score. As soon as her activity time ended, Filipovych hit a single-leg attack and scored a takedown with a minute and 26 seconds remaining in the match.

But still time left in the bout Kolesnik hooked Filipovych's leg using her own and tried coming on top. The referee did not confirm any control but did caution the Ukrainian athlete for blocking. Azerbaijan challenged asking for a takedown and it was confirmed by the jury, giving Kolesnik a 3-3 criteria lead and 24 seconds to defend.

She would go on to defend her lead and win the gold medal, becoming the second woman wrestler from Azerbaijan to win the senior European title.

The defending champion at 59kg and the favorite to repeat Anastasia NICHITA (MDA) pulled out of the competition after suffering an injury in her quarterfinal against Tamara DOLLAK (HUN). Nichita was reported to have broken ribs.

Yasemin ADAR (TUR)Yasemin ADAR (TUR) won her seventh European title on Thursday. (Photo: UWW / Kadir Caliskan)

Yasemin ADAR (TUR) became the second most successful woman wrestler in Europe after she won her seventh gold medal, only behind Stadnik's 10. She won her first title in 2016 and has since won in 2017, 2018, 2019, 2022 and 2023. She also has a silver medal from 2020.

Wrestling in the final against Anastasiia SHUSTOVA (UKR), Adar did not contact much in the first period, giving Shustova a passivity point and a 1-0 lead at the break. But she shifted gears in the second period, hitting a double-leg for a takedown and a turn to lead 4-1 while Shustova was on the activity clock. As the clock expired, Adar led 5-1.

As Shustova attempted a desperate low single, Adar got around and threw her for a four which Ukraine challenged. Shustova seemed to have control on Adar and Ukraine asked that its wrestler should get the four. It lost the challenge and Adar led 10-1. Adar would finish the final with a takedown and a 12-1 score with a minute remaining.

Buse TOSUN (TUR)World champion Buse TOSUN (TUR) won her first European title. (Photo: UWW / Kadir Caliskan)

World champion Buse TOSUN (TUR) gave Turkiye a second gold medal, winning her first European title after she won the 68kg gold medal against Tetiana SOVA RIZHKO (UKR).

Tosun won silver medals in the last two editions of the European Championships but managed to cross the final hurdle, five months after becoming a world champion at 68kg.

After a minute of little action, Tosun hit trip on Sova and got while Sova rolled over Tosun to get two points for herself, making the score 4-2 in Tosun's favor. Sova was called passive in the second period which awarded Tosun another point to make it 5-2.

Andreea ANA (ROU)Andreea ANA (ROU) won her third straight European title and first at home. (Photo: UWW / Kadir Caliskan)

Andreea ANA (ROU) defended her 55kg gold medal dominantly in front of her home crowd to give Romania a gold medal at this European Championships. This was Ana's third consecutive European gold medal.

Wrestling Mariana DRAGUTAN (MDA) in the final, Ana built a 4-0 lead. She hit a counter in the second period and got a takedown which Moldova challenged but lost making it 7-0 for Ana. She would hit a snap takedown and a counter to finish the bout 11-0 with 22 seconds remaining on the clock.

 

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RESULTS

50kg
GOLD: Mariya STADNIK (AZE) df. Evin DEMIRHAN (TUR), via fall (10-0)

BRONZE: Milana DADASHEVA (AIN) df. Oksana LIVACH (UKR), 17-15
BRONZE: Miglena SELISHKA (BUL) df. Ana PIRVU (ROU), 10-0

55kg
GOLD: Andreea ANA (ROU) df. Mariana DRAGUTAN (MDA), 11-0

BRONZE: Anastasia BLAYVAS (GER) df. Mariia VYNNYK (UKR), via fall (8-11)
BRONZE: Roksana ZASINA (POL) df. Roza SZENTTAMASI (HUN), 7-3

59kg
GOLD: Alyona KOLESNIK (AZE) vs. Alina FILIPOVYCH (UKR), 3-3

BRONZE: Alesia HETMANAVA (AIN) df. Anastasia NICHITA (MDA), via inj. def.
BRONZE: Patrycja GIL (POL) df. Kateryna ZHYDACHEVSKA (ROU), via fall (7-2)

68kg
GOLD: Buse TOSUN (TUR) df. Tetiana SOVA RIZHKO (UKR), 5-2

BRONZE: Mimi HRISTOVA (BUL) df. Danute DOMIKAITYTE (LTU), via fall
BRONZE: Adela HANZLICKOVA (CZE) df. Khanum VELIEVA (AIN), via fall (8-8)

76kg
GOLD: Yasemin ADAR (TUR) df. Anastasiia SHUSTOVA (UKR), 12-1

BRONZE: Bernadett NAGY (HUN) df. Pauline LECARPENTIER (FRA), 8-3
BRONZE: Enrica RINALDI (ITA) df. Kamile GAUCAITE (LTU), 5-2