United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBucharest

Turkiye steals team title from Azerbaijan; Aleksanyan defends

Thursday, February 15, 2024 - 07:17 By Vinay Siwach

BUCHAREST, Romania (February 14) -- Ulvi GANIZADE (AZE) had a positive head-to-head record against Selcuk CAN (TUR) from their previous meetings. Whether it was last year's European Championships or the 2022 World Championships, Ganizade defeated Can by a one-point difference.

On Wednesday, as the two met in the European Championships final at 72kg in Bucharest, Romania, Can made sure he didn't let Ganizade dominate and blanked the Azerbaijan wrestler 2-0 to win his first-ever European gold medal.

Can's gold and teenager Alperen BERBER's (TUR) dream run to the 82kg gold medal helped Turkiye win the Greco-Roman title by five points over Azerbaijan who also had two champions on Wednesday.

The 97kg gold medal was defended by Artur ALEKSANYAN (ARM) in a come-from-behind victory over Magomed MURTAZALIEV (AIN) in the final. Armenia finished third in the team race.

Selcuk CAN (TUR) won his first-ever European Championships gold medal. (Photo: UWW / Kadir Caliskan)

Can and Ganizade were aggressive from the first whistle in the final but it was the former who was awarded the par terre advantage. Ganizade did well to defend from par terre and not let Can score any points.

In the second period, Ganizade would have hoped to get a par terre advantage but in a rare case, Can was awarded the second par terre advantage as well, making his lead 2-0 which remained the final score.

Alperen BERBER (TUR) celebrates after winning the 82kg gold medal for Turkiye. (Photo: UWW / Kadir Caliskan)

U20 world champion Berber's gold was not a big shot in the arm for him, but it helped Turkiye win the team title. Facing Islam ALIEV (AIN) in the final, Berber scored exposure on the edge of the zone for two points which he was awarded after a challenge. He was then awarded the par terre advantage as he led 3-0.

Aliev tried hard to attack but Berber wasn't allowing him to penetrate. Aliev challenged for a singlet-foul which was confirmed on review. A big move from Aliev was deemed a stepout for Berber who was now running away with the gold.

Aliev was giving the par terre advantage late in the second period but he failed to score from par terre and Berber held on to his 4-3 lead.

Nihat MAMMADLI (AZE) defeated Victor CIOBANU (MDA) to win the 60kg gold medal. (Photo: UWW / Kostadin Andonov)

Azerbaijan's two gold medals came with Nihat MAMMADLI (AZE) and Hasrat JAFAROV (AZE), both students of coach Hassan ALIYEV. Mammadli stunned Victor CIOBANU (MDA) in the 60kg final 8-3 while Jafarov showed why he is regarded as high, beating Ruslan BICHURIN (AIN), 8-5 in the 67kg final.

Ciobanu was awarded the par terre advantage in the first period but he failed to score any points. Mammadli managed to open his account with a stepout which put him in a 1-1 criteria lead. He gripped Ciobanu by his back and added two more points, leading 3-1 at the break.

Ciobanu used a similar move which Mammadli tried to throw off but Ciobanu ended up scoring a takedown in the zone. Mammadli was cross footed by Ciobanu but the foot had landed outsided the zone which gave Mammadli a point. Ciobanu challenged only to lose it. Mammadli got two points from a pass-by which looked Ciobanu's defense but as he did not have a challenge, Mammadli was awarded two points, swelling his lead to 7-3. A stepout confirmed an 8-3 win for Mammadli.

Hasrat JAFAROV (AZE) hits a four on Ruslan BICHURIN (AIN) in the 67kg final. (Photo: UWW / Kostadin Andonov)

Jafarov followed that with an even more impressive win in the 67kg final. Wrestling Bichurin, Jafarov led 1-0 at the break and gave up exposure in the second period, falling behind 3-1. A reversal made it 3-2.

A third passivity was confirmed in the final with a minute and six seconds left and that is Jafarov ran away with the match. He hit a magical four-pointer and as Bichurin tried a head-pinch in the same sequence, Jafarov held Bichurin on his back, getting two more points.

The world silver medalist now has two back-to-back European Championships titles.

Artur ALEKSANYAN (ARM) won his seventh European title on Wednesday. (Photo: UWW / Kadir Caliskan)

For Aleksanyan, who won his seventh title, Murtazaliev did prove to be a big challenge as he scored a takedown and then led 3-0 as he got a par terre.

But once Aleksanyan got the par terre advantage in the second period, he pulled off a powerful gut wrench to lead 3-3 on criteria which he made 4-3 when Murtazaliev challenged for a leg foul and lost.

Aleksanyan scored a takedown towards the end, confirming yet another gold medal, five months after suffering a heartbreaking loss in the World Championships final.

RESULTS

60kg
GOLD: Nihat MAMMADLI (AZE) df. Victor CIOBANU (MDA), 8-3

BRONZE: Sadyk LALAEV (AIN) df. Georgij TIBILOV (SRB), 2-1
BRONZE: Razvan ARNAUT (ROU) df. Justas PETRAVICIUS (LTU), 10-0

67kg
GOLD: Hasrat JAFAROV (AZE) df. Ruslan BICHURIN (AIN), 8-5

BRONZE: Abu AMAEV (BUL) df. Morten THORESEN (NOR), 8-5
BRONZE: Murat FIRAT (TUR) df. Slavik GALSTYAN (ARM), 5-4

72kg
GOLD: Selcuk CAN (TUR) df. Ulvi GANIZADE (AZE), 2-0

BRONZE: Narek OGANIAN (AIN) df. Krisztian VANCZA (HUN), 3-1
BRONZE: Parviz NASIBOV (UKR) df. Mamadassa SYLLA (FRA), 5-0

82kg
GOLD: Alperen BERBER (TUR) df. Islam ALIEV (AIN), 4-3

BRONZE: Gela BOLKVADZE (GEO) df. Aik MNATSAKANIAN (BUL), 9-0
BRONZE: Yaroslav FILCHAKOV (UKR) df. Erik SZILVASSY (HUN), 2-1

97kg
GOLD: Artur ALEKSANYAN (ARM) df. Magomed MURTAZALIEV (AIN), 6-3

BRONZE: Kiril MILOV (BUL) df. Arvi SAVOLAINEN (FIN), via fall (8-0)
BRONZE: Abubakar KHASLAKHANAU (AIN) df. Beytullah KAYISDAG (TUR), 8-0

United World Wrestling together with N3XT Sports begins the digital transformation process

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Turkiye steals team title from Azerbaijan; Aleksanyan defends