#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WomensWrestling

'Women who fight are strong and beautiful': How wrestlers have broken barriers, one takedown at a time

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (March 8) -- They come from the gleaming futuristic city that is Tokyo to an ancient Moldovan hamlet; the American suburbs to the rustic Indian villages. They belong to diverse backgrounds, different cultures and have undertaken contrasting journeys from obscurity to the top.

It doesn’t matter if you are Nonoka OZAKI (JPN), Anastasia NICHITA (MDA), Amit ELOR (USA) or ANTIM (IND). One thing binds them all.

At every step, they were told: “Wrestling isn't for girls.” Taunted and heckled for cutting their hair short and playing a ‘man’s sport’, they shattered stereotypes and broke barriers one takedown at a time. Today, they are role models for wrestlers not just in their respective countries but beyond borders.

“Every time I was told that wrestling isn’t for girls, I thought, "I'll prove them wrong. Gender has nothing to do with strength,” two-time world champion Ozaki says.

Elor adds: “Every time I felt doubted or like I didn’t belong, it only made me work harder to prove them wrong. I love showing that women are just as tough, skilled, and capable as anyone else on the mat.”

For some, discrimination started at home. Antim -- Hindi for ‘last’ -- got her name because her family hoped she would be the last girl child. Antim grew up to land an ever-lasting punch to patriarchy with her exploits on the mat, which have contributed to the changing mindset towards women in her village in Northern India.

Thousands of miles away, Nichita faced similar struggles. Growing up in Tataresti, Moldova, Nichita was told by her family not to wrestle, as it wasn’t ‘meant for girls’. “But I loved this sport so much that I didn’t pay attention to what others were saying. When you do something with your heart, something you truly love, it doesn’t matter what others think,” she says.

Sarah HILDEBRANDT (USA)Sarah HILDEBRANDT (USA) is the Olympic champion at 50kg. (Photo: United World Wrestling / Kadir Caliskan)

Empowerment and self-belief

Sarah HILDEBRANDT (USA) insists wrestling ‘empowered’ her ‘confidence and self-belief because its lessons and processes’ gave her the opportunity to ‘combine things like strength and grace, logic and intuition, deliberateness and flow…and endless other dualities’.

Hildebrandt won the gold medal in the 50 kg weight class at last year’s Paris Olympics. It was a classic redemption for her, having missed out on the gold medal in a cruel manner at the Tokyo Olympics. And on her way to the top of the podium in Paris, Hildebrandt showcased her wide-ranging skills, which she says also help her in everyday life.

"Through that, I’ve gotten to learn just who I am and challenge myself not only to grow through wrestling but also to express who I’ve uncovered. To feel confidence because what I uncover is authentically ME," Hildebrandt says. "It’s given me identity- not through accolade or achievement but through my process and the values I sharpen as I work toward those achievements. I can apply these lessons and skills to all areas of my life. It’s invaluable."

Zaineb SGHAIER (TUN)Zaineb SGHAIER (TUN) is a two-time Olympian from Tunisia. (Photo: United World Wrestling /Amirreza Aliasgari)

Teenage prodigy Zaineb SGHAIER (TUN) agrees that wrestling is a great source of 'confidence and patience', which help them in daily life. "It might not be easy to be a woman wrestler in a male-dominated society but with love for the wrestling and passion rooted in our hearts, no one can stop us," the two-time Olympian says.

Hildebrandt is conscious that the sport will test them in ‘countless ways’. “Being a woman in this sport is an additional test at times. But a woman wrestler is not deterred by those tests. They recognize the power the lessons in wrestling hold,” the American wrestler says. “The vulnerability required to step on the mat is exactly why it is the greatest sport in the world and a woman wrestler is a woman who craves that so they can discover just who they are.”

Anastasia NICHITA (MDA)Paris Olympic silver medalist at 57kg Anastasia NICHITA (MDA). (Photo: United World Wrestling / Kadir Caliskan)

Indeed, the challenges for a wrestler extend beyond the mat. For Nichita, the constant injuries pegged her back but she braved them to finish second on the podium in the French capital last year.

"The biggest obstacle I had to overcome was injuries. Throughout my career, I’ve had to push through many injuries—knees, shoulders, back, ribs—but it was all worth it for the sake of my dream and my love for wrestling,” Nichita says.

Eventually, love for the sport is what keeps them going.

For Ozaki, wrestling is a way to best express herself. “Women who fight are strong and beautiful,” she says. “You can see this by watching women’s wrestling.”

Elor dreams that ‘women’s wrestling continues to grow worldwide, with more opportunities, more support, and more respect.’

As the new Olympic cycle gains momentum, the wrestlers are resetting their targets and evolving their training plans. Nichita, for one, hopes to covert her Paris silver into gold at the 2028 Los Angeles Olympics gold medal. ”I know it will be very difficult,” she says. “But after everything I’ve been through, nothing scares me anymore.

But amidst her personal goals, she hasn’t lost the sight of the bigger picture: “I will continue to prove that wrestling is not just for boys."