#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Ulaanbaatar Open 2025 Day 3 Live: Sukhee vs Purevdorj in WW, Yazdani vs Emami at 74kg

Saturday, May 31, 2025 - 02:49 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 31) -- The Ulaanbaatar Open 2025 continues on day three with five Women's Wrestling and three Freestyle weight classes will be in action.

WATCH LIVE | LIVE MATCH ORDER

14:05: Yones EMAMI (IRI) will wrestle for gold against Amirhommad YAZDANI (IRI) at 74kg. Emami humbles JAIDEEP (IND), 5-3, in the semifinal. Emami scored a bodylock takedown and then a turn to lead 4-0. In the second period, Jaideep gets stepout but is also warned for finger-grabbing which give Emami another point. A late takedown for Jaideep but he can't turn Emami and he goes down 5-3 to book a place in final against Yazdani.

14:00: Amirmohammad YAZDANI (IRI) gets his first action of the day in the 74kg semifinal against Orozobek TOKTOMAMBETOV (KGZ) and it's a thrilling display of wrestling. Yazdani hits a double and turn for 4-0 before a reversal for Toktomambetov for a point. Yazdani tries to chest wrap and throw but Toktomambetov has control and gets the two points to cut the lead to 4-3. Both wrestlers in in par terre but Yazdani gets out first and it's a point for Toktomambetov. Yazdani leads 4-4 on criteria at the break. Yazdani tries to score a takedown but fails to control his opponent who scores a stepout. Iran challenge but it's only a point and challenge is lost, making it 6-4 for Toktomambetov. Yazdani with a burst of attack in the final 15 seconds and Toktomambetov tries to avade but Yazdani manages to go-behind and a turn just on the edge to get two points. He leads 6-6 on criteria and wins the bout. He had three actions of two point each while Toktomambetov was two actions of two points each and two of one point which makes Yazdani's scoring higher, hence the win.

13:46: Osman GOCEN (TUR) with a pin in the semifinal at 86kg against Dayanbileg GAN OCHIR (MGL)! Gocen got on a single leg attempt before Gan Ochir threw himself on the mat and Gocen was happy to keep Gan Ochir on the back secure the fall.

13:43: In the first 86kg semifinal, Byambadorj BAT ERDENE (MGL) with a fall in the second period over Batbilguun NAADAMBAT (MGL) to secure his place in the final.

13:30: We will see an all-Mongolian final at 62kg as Orkhon PUREVDORJ (MGL) wins a wild 15-11 bout against Ekaterina KOSHKINA (UWW) while Tserenchimed SUKHEE (MGL) pins Alina KASABIEVA (UWW) in their respective semifinals.

Purevdorj kept coming at Koshkina who countered her attacks as well. At one point, Purevdorj was lead 9-7 before a series of attacks saw her make it 15-9 but Koshkina also got exposure point but fell short.

In other semifinal, Sukhee was down 5-0 but got Kasabieva in on a leg attack and then put her on the mat before securing the fall.

The semifinals begin now.

13:07: In the final match before the semifinals, Yones EMAMI (IRI) closes out the session with a tense win over Tugsjargal ERDENEBAT (MGL) that was ultimately a pin. Emami needed a takedown in the second period to lead 3-1 as a tiring Erdenbat failed to keep up with the Iranian and faded away. Emami used a duck under for another takedown before Erdenebat did not try to defended and gave up the fall. Emami to face Jaideep in the 74kg semifinal. 

12:56: Gantsetseg BATSUKH (MGL) with some solid counterattacking wrestling as she beats MONIKA (IND) 14-3 in the 68kg Round 4 bout. Top moves from the Mongolian

12:51: Noorali ABOUZARI (IRI) gets on a single leg attack and finishes it with a leg lace during activity lock time for JAIDEEP (IND) to lead 5-0 at the break in their 74kg quarterfinal. Jaideep begins the second period with scramble and comes out with two points to cut the lead to 5-2. Another single leg attack but Jaideep defends and then cradles a tiring Abouzari for the fall and enter the semifinal.

12:47: Asian silver medalist Orozobek TOKTOMAMBETOV (KGZ) takes his time to pull off a 10-0 technical superiority win over Deleg SHINEBAYAR (MGL)  and enter the semifinal.

12:45: What could have been the big match of the tournament between Amirmohammad YAZDANI (IRI) and Soner DEMIRTAS (TUR) at 74kg is not happening as the Turkish wrestler pulls out injured. Yazdani into the semifinals at 74kg.

12:30: Osman GOCEN (TUR) was tested by Byambadorj BAT ERDENE (MGL) but the European medalist keeps his calm and wins 15-4 at 86kg. He will wrestle in the semifinal now against Dayanbileg GAN OCHIR (MGL).

12:15: Orkhon PUREVDORJ (MGL) may have done herself a huge favor by pinning MANISHA (IND) in the Round 3 bout. Purevdorj, who lost to Alina KASABIEVA (UWW), gets five classification points, Kasabieva has four and Manisha has three which means Asian champion Manisha is out of semifinal contention.

11:50: Deepak PUNIA (IND) has to work hard for his next win over Bat-Erdene BYAMBASUREN (MGL). Punia trailed 1-0 at the break but he gets two passivity points and a takedown in the second to win 4-1 at 92kg.

11:45: PUSHPA (IND), who had earlier lost in her group bout, makes sure to win by technical superiority Dulguun BOLORMAA (MGL) at 55kg and improve her chance to be in the semifinals from the group.

11:40: Alina KASABIEVA (UWW) with stunning win over Orkhon PUREVDORJ (MGL) at 62kg. She first hits a four-pointer over Purevdorj before turning her for two points. When Purevdorj tries a big throw, Kasabieva with a cutback to get four and win. Purevdorj is not eliminated though as it is round-robin category.

11:15: World silver medalist Davaanasan ENKH AMAR (MGL) pins compatriot Tselmuun OTGONBAT (MGL) inside the first period to start with a win at 68kg, a weight class she is favorite to win here.

11:10: Askhab SAADULAEV (UWW) with a crafty whizzer for four points to deny Bat-Erdene BYAMBASUREN (MGL) any chance of a comeback and he wins 7-2 at 92kg. 

11:05: Dayanbileg GAN OCHIR (MGL) gets ASHISH (IND) in a tangle and then secures the fall to win at 86kg. The 86kg weight class also has Nelson bracket and will be wrestled in two groups.

11:00: Asian silver medalist Deepak PUNIA (IND) with his typical forward pressure wrestling and scores 10 points to Demchigdorj TUMURBAATAR (MGL) zero win 10-0 at 92kg.

10:50: Asian champion MANISHA (IND) scores two takedowns in her 5-0 win over  Alina KASABIEVA (UWW) begin with a win at 62kg. As it is Nelson bracket, the two can meet again in the final

10:40: Great start to the day for Mongolia as Khulan BATKHUYAG (MGL) pins PUSHPA (IND) at 55kg and Tserenchimed SUKHEE (MGL) wins 11-0 against Ekaterina KOSHKINA (UWW) at 62kg.

10:30: The Ulaanbaatar Open will see Freestyle from today and Women's Wrestling will continue in the Mongolian capital. Freestyle will be in 74kg, 86kg and 92kg while WW will be 55kg, 62kg, 65kg, 68kg and 76kg.