#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Weights to watch at Ulaanbaatar Open 2025

Tuesday, May 27, 2025 - 10:14 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 27) -- Among all the names entered for the Ulaanbaatar Open Ranking Series, a few will be involved in mini-battles in the tournament which begins Thursday.

After the continental championships had a few interesting match-ups, the Ranking Series always has more contrasting matches with mix of continental styles and bouts that otherwise may not happen at continental or World Championships.

Orkhon PUREVDORJ (MGL)Orkhon PUREVDORJ (MGL) has previously defeated Tserenchimed SUKHEE (MGL). (Photo: United World Wrestling / Amirreza Aliasgari)

At the Ulaanbaatar Open, here are three weight classes that are must-watch:

Women's Wrestling: 62kg [May 31, Saturday]

Current Asian champion, former world champions, former Asian champions and world medalists make up for the six-wrestler bracket at 62kg in Women's Wrestling.

MANISHA (IND), who impressed with a gold-winning performance at the Asian Championships in Amman, will be looking to rake up more Ranking Series points. She has a tough bracket in Ulaanbaatar with former world champions Tserenchimed SUKHEE (MGL) and Orkhon PUREVDORJ (MGL). Mongolia has named a third wrestler in the weight class -- Saruul ERDENEBILEG (MGL).

World U23 silver medalist Alina KASABIEVA (UWW) and 2024 European U23 silver medalist Ekaterina KOSHKINA (UWW) will also be part of the bracket and challenge the Asian wrestlers.

An all-Mongolian clash between Sukhee and Purevdorj will certainly give the local fans an exciting match-up. The winner will have the upper hand when the nation selects its team for the World Championships.

Sukhee has lost to Purevdorj before and finished seventh at the Asian Championships. But she also won a silver medal at 59kg at the World Championships last year.

For Manisha, it will be a big test against big throwing Mongolian wrestlers and Kasabieva, who will look to put behind her fifth-place finish at the European Championships in Bratislava. She has struggled against the Asian style but can use this tournament to improve her skills.

Koshkina did not win a medal at the U23 Europeans this year but Ulaanbaatar will be an important stop in her senior level journey.

Freestyle: 70kg [June 1, Sunday]

A world champion from four years ago is trying to find his way to the top in international wrestling. And his first stop is the Ulaanbaatar Open. Zagir SHAKHIEV (UWW), who won gold at 65kg in 2021 World Championships, hopes to restart his career with the Ranking Series and is entered at 70kg.

Shakhiev won the European Championships as well in 2021 before the Worlds but in 2022, he was pinned by Shamil MAMMEDOV (UWW) in the Yasar Dogu final and Shakhiev never made it to international tournament again.

Despite his talent, Shakhiev won't have it easy in Ulaanbaatar. Asian silver medalist at 70kg Viktor RASSADIN (TJK) is coming to improve his ranking. Rassadin has had a few good wins in past one year including one over Chermen VALIEV (ALB), the Olympic bronze and European champion. He also had the Asian gold in his hands but Ernazar AKMATALIEV (KGZ) scored late to snatch the medal.

The hosts have three wrestlers at this weight class but the most eager to compete against Shakhiev will be Tulga TUMUR OCHIR (MGL). At the 2021 World Championships, Tumur Ochir suffered a 4-4 loss to Shakhiev. The Mongolian contested the scoring but to no avail. He won the bronze medal.

Iran has two wrestlers at this weight class -- Mohammadali AMOUZAD (IRI) and Aliakbar FAZLI (IRI). Amouzad is the twin brother of Olympic silver medalist Rahman. If he can replicate the conditioning and underhook of his brother, Amouzad can well upset a few names.

Enes BASAR (TUR)Enes BASAR (TUR) was at the Paris Olympics at 60kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Greco-Roman: 60kg [May 30, Friday]

Three young stars will be challenging a skillful Olympian at 60kg. Enes BASAR (TUR), who surprised most by qualifying for the Paris Olympics, is at 60kg for the Ulaanbaatar. Basar has a defense that frustrates his opponents and his experience will give him the edge in the Nelson bracket of 60kg.

Former world U17 champion SURAJ (IND), Asian U23 champion Akyl SULAIMANOV (KGZ) and Kurmanbek ZHAPAROV (KGZ) will be the challengers to Basar in the weight class.

Suraj won historic age-group medals for India but has not been able to replicate the same at the senior level though he has been the best nationally for India. The Ranking Series will be a big test for him.

Kyrgyzstan two youngsters will be looking to make a mark in a weight class reserved for Olympic bronze medalist and world champion Zholaman SHARSHENBEKOV (KGZ). Sulaimanov has won age-group medals in Asia but finished fifth at the Asian Championships recently. Zhaparov, an Asian U20 silver medalist, will be returning to international competition after three years.