#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Mohmadi shuts Novikov down to avenge Paris Olympic loss

Friday, February 28, 2025 - 19:23 By Vinay Siwach

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TIRANA, Albania (February 28) -- Alireza MOHMADI (IRI) and Semen NOVIKOV (BUL) flexed their achievements in their own ways. Both acknowledged each other but a sense of supremacy also followed.

In a rematch of the 2024 Paris Olympic Greco-Roman 87kg final, Novikov and Mohmadi met in the quarterfinal of the Muhamet Malo Ranking Series to add another chapter to the exciting rivalry. While the stage wasn't as grand as Paris, Mohmadi avenged his loss from the final, blanking Olympic champion Novikov 5-0 and dominating the proceedings in the match.

Mohmadi went on to win the gold medal at 87kg after David LOSONCZI (HUN) pulled out of the final injured but the purpose of getting a match against Novikov and winning was served.

"This match was very important to me," Mohmadi said. "Wrestling against Novikov, who I wrestled in the Olympics, I expected myself to wrestle better than I did in the Olympics. I was able to win and wrestle without mistakes. I hope I can maintain this winning streak against Novikov in the World Championships as well."

Novikov won 7-0 in Paris in a very one-sided final and Mohmadi, perhaps learning from that experience from Paris where he wasn't awarded the forced par terre, began on an aggressive note. He got the par terre but failed to score and led only 1-0 at the break. However, the second period was also saw Mohmadi dominate proceedings as he scored a stepout and takedown to make it 4-0.

The world silver medalist was awarded the par terre in the second period as well which extended his lead to 5-0 but he once again failed to score. He shut Novikov down for the remaining time to win the bout.

He blew a kiss like an archer release the arrow whereas Novikov flexed his biceps, perhaps reminding Mohmadi that he is still the Olympic champion.

"I expected this match to be intense because the wrestler is both an Olympic champion and a world medalist, and a very good wrestler," he said. "But fortunately, I was able to use my opportunities well and get my points in this match."

Alireza MOHMADI (IRI) Alireza MOHMADI (IRI) defeated Semen NOVIKOV (BUL) 5-0 at 87kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Mohmadi seems to have became the mainstay for Iran at 87kg for the foreseeable future but given the international depth at the weight class, Mohmadi knows he cannot let his guard down. 

"The 87 kg weight class has many contenders, even in these competitions," he said. "With the help coaches, I work on each of them individually and plan for each of them. They will do the same because this weight class has many contenders and has always been a busy weight class."

Novikov wasn't the only big win for Mohmadi on Friday. He began with a 8-0 sweep of Tamas LEVAI (HUN) and defeated European champion Aleksandr KOMAROV (SRB) 5-1 in the semifinal.

A mouthwatering final against Losonczi was set but the Hungarian injured his elbow in the semifinal against Marcel STERKENBURG (NED) and decided to skip the gold medal match.

"I hurt my right shoulder in the semifinals," Losonczi said. "It is a little swollen. I don’t think it’s too serious and I will be fine for the Europeans, but this is why I made this decision to sit out of the finals, just to make sure it does not get worse."

In the other Greco-Roman weight class that was in action on Friday, Yryskeldi MAKSATBEK UULU (KGZ) defeated Idris IBAEV (GER), 3-2, to win the gold medal at 77kg.

Ibaev raced to a 5-0 lead after getting the first par terre position but Kyrgyzstan challenged the call for a leg-foul that was confirmed on review and Ibaev's lead was cut to 1-0. Maksatbek Uulu scored a takedown just before the break to claim a 2-1 lead.

Maksatbek Uulu got the par terre in second period but did not score any point. He, however, led 3-1 before Ibaev managed to get a stepout to make it 3-2.  However, that was not enough as Maksetbek Uulu defended his one point lead till the end of time to win the gold medal.

RESULTS

77kg
GOLD: Yryskeldi MAKSATBEK UULU (KGZ) df. Idris IBAEV (GER), 3-2

BRONZE: Per Albin OLOFSSON (SWE) df. Antonio KAMENJASEVIC (CRO), 3-3
BRONZE: Kodai SAKURABA (JPN) df. Aleksa ILIC (SRB), 7-4

87kg
GOLD: Alireza MOHMADIPIANI (IRI) df. David LOSONCZI (HUN), via inj. def.

BRONZE: Tamas LEVAI (HUN) df. Aleksandr KOMAROV (SRB), 3-1
BRONZE: Marcel STERKENBURG (NED) df. Nursultan TURSYNOV (TUR), 3-1