#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Muhamet Malo 2025 Ranking Series Day 2 Recap

Thursday, February 27, 2025 - 10:32 By Vinay Siwach

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TIRANA, Albania (February 27) -- Muhamet Malo 2025 Ranking Series day two is underway with the four Freestyle and two Women's Wrestling weight classes. Kamran GHASEMPOUR (IRI), Kyle SNYDER (USA), Amir Hossein ZARE (IRI) and Givi MATCHARASHVILI (GEO) in action.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

15:40: Paris Olympic silver medalist Amir Hossein ZARE (IRI) is into the 125kg final after a 3-0 win over Hakan BUYUKCINGIL (TUR). Zare was given two points for inactivity from Buyukcingil and he scored a stepout late in the match to make it 3-0. He will face Zelimkhan KHIZRIEV (UWW) in the final who defeated Paris Olympic 97kg silver medalist Givi MATCHARASHVILI (GEO) 7-4 in the other semifinal. The finals begin 18:00.

Who is Arash Yoshida who beat Kyle Snyder?

15:25: Arash YOSHIDA (JPN) has done it! He beats Kyle SNYDER (USA) in the semifinals at 97kg. Yoshida, who seems small for 97kg, was in all sorts of trouble for five minutes and 30 seconds of the match. The match saw Snyder score a takedown on the edge and as Yoshida was trying to sneak out of the hold, Snyder scored a pushout, all while Yoshida was on activity time. Snyder led 4-0 before giving up a stepout. Both wrestler continued the pressure in the second period but Snyder's strength and positioning didn't let Yoshida get his on his attacks. However, Yoshida managed to get a cut-back and a turn to lead 5-5 on criteria with 30 seconds on the clock. Despite Snyder's efforts, Yoshida managed to remain in contact and not get scored on. A stunning win for the Yoshida.

Yoshida, whose father is Iranian married to a Japanese national, will face Erfan ALIZADEH MALAFEH (IRI) in the final after he defeated Batyrbek TSAKULOV (SVK), 3-2, in the other semifinal.

15:10: Kamran GHASEMPOUR (IRI) just gut-wrenched Feyzulla AKTURK (TUR) in the 92kg semifinal to win it in a minute and 41 seconds. He will face Alan BAGAEV (UWW) in the final after he defeated Michael MACCHIAVELLO (USA). Bagaev came out with a arm throw for four and transitioned into a lace for two turns to lead 8-0. No points scored in the second period as Bagaev moved into the final

15:00: Vladimeri GAMKRELIDZE (GEO) is into the 79kg final with a very controlled win over Khidir SAIPUDINOV (BRN). He scored a takedown, two setpouts and got another point for caution while Saipudinov scored one takedown and got one point for fleeing from Gamkrelidze. His opponent will be Gadzhimurad ALIKHMAEV (UWW), who got a walkover after Evan WICK (USA) pulled out injured.

14:50: Haruna MARUYAMA (JPN) with a 10-0 technical superiority win over Oleksandra KHOMENETS (UKR). No much to show from Khomenets and she gets rolled over as Maruyama uses a trap-arm gut. She will face Olga KHOROSHAVTSEVA (UWW) in the final after she defeated Mariana DRAGUTAN (MDA) with a takedown in the last 30 seconds.

14:40: Umi ITO (JPN) gets done with her semifinals at 50kg with a fall over Katie DUTCHAK (CAN). Arm-barred her for the win in a minute and seven seconds. In the second semifinal, Oksana LIVACH (UKR) gets a good win over Erin GOLSTON (USA). After leading 5-0 at the break, Livach scored one more takedown to win 7-0

Semifinals will begin at 14:30

14:15: Kyle SNYDER (USA) with another controlled win over Aliaksandr HUSHTYN (UWW). He kept his distance after leading 3-0 and won to advance to the 97kg semifinals. Arash YOSHIDA (JPN) also advances with a big 11-1 win over Dato PIRUZASHVILI (GEO)

14:00: When in full flow, Kamran GHASEMPOUR (IRI) is a delight to watch. He gets four takedowns in his 8-0 win over Mirani MAISURADZE (GEO) at 92kg. Effortless from Ghasempour.

13:55: Feyzulla AKTURK (TUR) with a takedown with seven seconds left on the clock to beat Boris MAKOEV (SVK) at 92kg. Makoev with a meek surrender. Akturk was leading 4-1 but Makoev scored a takedown to cut it to 4-3. Akturk then added a stepout to make it 5-0 with 38 seconds left. With 17 seconds on the clock, Makoev with a takedown to lead 5-5 on criteria but seemed to have been caught off guard by Akturk's quick attack from center and the Turk gets the takedown and the win.

13:45: Umi ITO (JPN) gets to work as soon as she is on the mat but she doesn't get a clean win here against Nadezhda SOKOLOVA (UWW). Two takedowns, a double-leg fireman carry gave Ito an 8-0 lead but Sokolova surprised her with a headlock for four. Ito survived the fall to get a reversal and another takedown later she led 11-4 at the break.

She scores a four-pointer with a cut-back but gives up a reversal. The 15-5 score gives her the win but Sokolova challenges, asking for two points for the cut-back. The challenge is lost and Ito wins 16-5

13:30: Oksana LIVACH (UKR) with a clutch takedown and defense to beat MEIDUOLAJI (CHN), 6-5, at 50kg and advance to the semifinals. Meidoulaji led 5-4 and looked like she would defend her lead with ease but Livach managed to get a takedown in the second period to win.

13:20: At 55kg, Olga KHOROSHAVTSEVA (UWW) with a fall over Ekaterina VERBINA (UWW). Khoroshavtseva was leading only 1-0 at the break but changed levels in the second to lead 8-0 before getting the fall.

13:15: Haruna MURAYAMA (JPN) manages to get the job done against Karla GODINEZ (CAN) at 55kg. Not much action in the match but Murayama wins 2-0 to advance to the semifinals.

13:00: Oleksandra KHOMENETS (UKR) with a first-period 10-0 technical superiority over Irena BINKOVA (BUL) at 55kg. Khomenets will most likely face Haruna MURAYAMA (JPN) next

12:50: Amir Hossein ZARE (IRI), first time on mat since winning silver medal at the Paris Olympics, looks in good form. While he did not go on a rampage, he was content with a 7-0 win over Dzianis KHRAMIANKOU (UWW) at 125kg.

12:35: 2023 Asian champion Arash YOSHIDA (JPN), wrestling at his first Ranking Series, begins with a fall. He made it 10-0 before pinning Gurgen SIMONYAN (ARM). A mix of Iranian underhooks and Japanese speed there. Read more about Arash Yoshida here

12:20: Kyle SNYDER (USA) is a machine! He was down 2-0 at the break but finds a way to break through in the second period to beat Mojtaba GOLEIJ (IRI) 3-2 at 97kg. Huge win for Snyder. Goleij was up 1-0 and then added a stepout to start the second period. Snyder kept his calm and got a takedown by elevating Goleij off the mat to lead 2-2 on criteria with two minutes and 10 seconds remaining. Snyder kept himself away from Goleij for the remaining time but Goleij forced an opening and got a single leg attack going. However, he landed Snyder in the zone and forced a pushout. The referees scored it grounded with no points. That was with nine seconds remaining. Iran challenged after restart but there was no change in decision and Snyder led 3-2. Goleij had four seconds to score a takedown for the win but that never happened.

12:10: Feyzulla AKTURK (TUR) with a great start at 92kg. Samuel SCHERRER (SUI) tried matching the ties but Akturk too good for him and wins 8-1 to advance at 92kg.

11:45: Umi ITO (JPN) at 50kg starts with a first period technical superiority win over Aida KERYMOVA (UKR). Ito was in Tirana for the U23 World Championships last year but was pinned to suffer her first-ever international loss.

11:30: Day two of the Muhamet Malo 2025 Ranking Series and we start at 11:30 as the number of bouts are lesser than Wednesday. Some big names competing today.