#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Obituary

Franz Beckenbauer, football legend and wrestling's friend, passes away

Wednesday, January 10, 2024 - 14:33 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 10) -- Franz BECKENBAUER was a football pioneer, a World Cup legend and one of the world’s biggest sporting heroes. A true global star, he was worshipped by millions across the globe. And it wasn’t just the football fans for whom he was a hero.

Beckenbauer, who passed away on Monday aged 78, held a special place in the wrestling family for his immense contribution to popularising the sport and bringing it back into the Olympic fold.

When the wrestling fraternity was leaving no stone unturned to return to the Olympics back in 2013, Beckenbauer famously lent his unwavering support. Fondly known as The Kaiser, he shared his thoughts on the future of wrestling, met UWW President Nenad LALOVIC to discuss ways to improve the sport’s visibility and campaigned for its inclusion in the Olympics after it was removed from the program 11 years ago.

For this, Beckenbauer was awarded wrestling’s highest honor, the Golden Necklace. It’s an award usually given to the heads of state.

Speaking at the ceremony, Lalovic had said: “Franz said he grew up wanting to be a wrestler but his coaches told him he was too skinny and to try another sport.  The world is pretty glad that he did.”

Indeed, world football is richer and in a better place today because of Beckenbauer.

FRANZFranz Beckenbauer was awarded wrestling’s highest honor, the Golden Necklace, by UWW Bureau Member Rodica YAKSI.

Gifted with grace that he combined with steely determination, the player who started as a forward before dropping back and starting as a defender until he eventually created an altogether new role – the libero - redefined football.

He is one of the three men to have won the FIFA World Cup as a player and a coach. On both occasions, he masterminded wins over two players hailed as the greatest to ever grace football.

At the 1982 World Cup, the West Germany team captained by Beckenbauer defeated the legendary Netherlands side led by Johan Cruyff, the father of ‘total football’ philosophy. Then, as a coach of the German team at Italia 1990, Beckenbauer halted Diego Maradona’s Argentina.

At club level, too, he tasted incredible success with Bayern Munich, whom he led to three consecutive European titles as a player before taking them to further heights as a manager and later as the club’s president.

In the later stages of his career, Beckenbauer had a successful spell with Bundesliga side Hamburger SV and went on to win three North American Soccer League titles with New York Cosmos.

The Kaiser had an oversized impact on world football. But his influence reached far beyond the football field, as the sport of wrestling experienced in 2013.

UWW mourns the passing away of one of the true sporting icons spanning generations and expresses its deepest sympathies to the Beckenbauer family.