#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open FS, GR Preview: Stars try to find space in Olympic weights

Thursday, January 4, 2024 - 08:08 By Vinay Siwach

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ZAGREB, Croatia (January 4) -- More than 550 wrestlers will reach Zagreb for the season-opening Ranking Series event and it's no surprise that the Olympic weight classes have higher entries than the non-Olympic ones.

As the qualification for the Paris Olympics this year begins two months later, wrestlers are trying to fit in the respective Olympic weight classes for the Games in August.

That has led to two-time 92kg world champion Kamran GHASEMPOUR (IRI) jump to 97kg on his return to the mat after an absence of more than a year. He last competed at the World Cup in December 2022. His debut there at 97kg ended in a loss to world champion Kyle SNYDER (USA). The two may face again as Snyder is also coming to Zagreb.

Ghasempour will have to make sure he is in peak fitness as he may have to battle with compatriot Amirali AZARPIRA (IRI) for the spot on the team.

Another former world and Olympic champion was expected to return to an Olympic weight class but Jordan BURROUGHS (USA), who last competed at 74kg internationally four years ago, pulled out Wednesday.

But the USA will still see a good representation as Jason NOLF (USA) is headed to Zagreb to challenge international stars. The challengers include Dzhabrail GADZHIEV (AZE), Georgios KOUGIOUMTSIDIS (GRE), Yones EMAMI (IRI) among others.

Zelimkhan KHADJIEV (FRA) is returning at 74kg as his ban for a doping violation is over.

Amirreza MASOUMI (IRI)Amirreza MASOUMI (IRI) will challenge world champion Amir Hossein ZARE (IRI) at 125kg. (Photo: UWW / Amirreza Aliasgari)

At 125kg, Iran has sent both Amirreza MASOUMI (IRI) and world champion Amir Hossein ZARE (IRI) as it looks to finalize the team for the Olympics using international competitions. Other world medalists entered in the weight class are Geno PETRIASHVILI (GEO) and Mason PARRIS (USA).

As usual, the 65kg weight class will see some big names trying to upset each other. World silver medalist Sebastian RIVERA (PUR) and bronze medalist Vazgen TEVANYAN (ARM) are both entered along with former world champion Rahman AMOUZAD (IRI) who will look to beat Abbas EBRAHIMZADEHSAVADKOUHI (IRI) to cement his place in the Iran national team.

Other mini battles include John DIAKOMIHALIS (USA) and Joseph MCKENNA (USA). The latter defeated Diakomihalis in Taraz in November. Azerbaijan may be trying to push Ziraddin BAYRAMOV (AZE) at 65kg after Haji ALIYEV (AZE) failed to win the Olympic quota at the World Championships.

92kg world silver medalist Osman NURMAGOMEDOV (AZE) is going down to 86kg where he will also have U20 world champion Rakhim MAGAMADOV (FRA), 79kg world silver medalist Vladimeri GAMKRELIDZE (GEO), world bronze medalist Azamat DAULETBEKOV (KAZ), Osman GOCEN (TUR), Zahid VALENCIA (USA) and Chandler MARSTELLER (USA).

Luis ORTA (CUB)Luis ORTA (CUB) and Hasrat JAFAROV (AZE) are likely to meet in Zagreb again. The bout will be a rematch of the World Championships final at 67kg. (Photo: Kadir Caliskan)

Greco-Roman

A World Championships final rematch is on the cards at 67kg as world champion Luis ORTA (CUB) and Hasrat JAFAROV (AZE) are entered. But the weight class also has HUSIYUETU (CHN) who defeated Orta twice last year, Tokyo bronze medalist Mohamed ELSAYED (EGY), Danial SOHRABI (IRI), former world champion Sebastian NAD (SRB) and Tokyo silver medalist Parviz NASIBOV (UKR).

The 87kg will also see some big names as Islam ABBASOV (AZE) and 82kg world champion Rafig HUSEYNOV (AZE) challenge for that one spot on the Azerbaijan team. Former world silver medalist Kiryl MASKEVICH (AIN) is also entered.

Hungary has decided to go with Istvan TAKACS (HUN) and joint-world champion David LOSONCZI (HUN) while Iran is sending Alireza MOHMADIPIANI (IRI). Marcel STERKENBURG (NED), Exauce MUKUBU (NOR) and Milad ALIRZAEV (AIN) can challenge the big names.

Burhan AKBUDAK (TUR)Burhan AKBUDAK (TUR), a regular at 82kg, is going down to the Olympic weight class of 77kg. (Photo: UWW / Kadir Caliskan)

Turkiye is trying to find a representative for the qualifiers at 77kg with Burhan AKBUDAK (TUR), Yunus BASAR (TUR) and Ahmet YILMAZ (TUR) entered for the competition. Basar lost in the Turkish national competition while Yilmaz won gold.

World silver medalist Sanan SULEYMANOV (AZE) is entered along with 72kg world champion Ibrahim GHANEM (FRA), Idris IBAEV (GER), former world silver medalist Zoltan LEVAI (HUN), Amir Ali ABDI (IRI), world bronze medalist Nao KUSAKA (JPN), former 72kg world champion Ali ARSALAN (SRB) and Kamal BEY (USA).

At 97kg, Murat LOKIAYEV (AZE) and Murad AHMADIYEV (AZE) are battling for one spot for Azerbaijan while U20 world champion Abubakar KHASLAKHANAU (AIN) and U23 world champion Pavel HLINCHUK (AIN) are also entered. Hungary is sending Tamas LEVAI (HUN) and Alex SZOKE (HUN).

World bronze medalist Artur OMAROV (CZE), Tokyo fifth-placer Arvi SAVOLAINEN (FIN), former Asian champion Mehdi BALIHAMZEHDEH (IRI) and Tyrone STERKENBURG (NED) are also in.

Like last year, Oscar PINO (CUB) will be the favorite to win the 130kg world medal as he competes alongside Sabah SHARIATI (AZE), Beka KANDELAKI (AZE), Lingzhe MENG (CHN), Fardin HEDAYATI (IRI), Sergei SEMENOV (AIN) and Adam COON (USA) among others.

At 60kg, Edmond NAZARYAN (BUL) will be looking to get back to form after a disappointing World Championships. He will be joined by Nihat MAMMADLI (AZE), world bronze medalist Liguo CAO (CHN), 55kg world silver medalist Nugzari TSURTSUMIA (GEO), former world champion Victor CIOBANU (MDA) and Anvar ALLAKHIAROV (AIN).