#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Yousofi wins gold in Zagreb to enter Iran's 130kg race

Sunday, February 9, 2025 - 19:32 By Vinay Siwach

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ZAGREB, Croatia (February 9) -- Iran has selection headache at 130kg. But it's a good one to have.

With Amin MIRZAZADEH (IRI) and Fardin HEYDAYTI (IRI) already fighting for the spot, Aliakbar YOUSOFI (IRI) has thrown his hat in the process with gold medal at the Zagreb Open.

The 2021 world champion last competed internationally in the 2023 Budapest Ranking Series but returned as the new Olympic cycle began. And his first victim was European champion Sergey SEMENOV (AIN) who stunned Riza KAYAALP (TUR) in the 130kg final to win gold.

Yousofi defeated Sememnov 10-1 in the opening bout, stopped Koppany LASZLO (HUN) 6-1 and won 9-1 against Sarkhan MAMMADOV (AZE).

In the final, Yousofi was put in par terre first against Konsta MAEENPAEAE (FIN) tried the gut wrench but was blocked by Yousofi for two points. Then came the series of stepouts, a typical Iranian style of wrestling as Yousofi claimed a 9-1 victory the gold medal.

Iran's second gold medal came at 82kg as Gholamreza FAROKHI (IRI) defeated Erik SZILVASSY (HUN), 6-2, in the final. Szilvassy is a world silver medalist, having lost to Mohammadali GERAEI (IRI) in the final in Tirana last year.

Farokhi was too much for Szilvassy who failed to keep up with the force of Farokhi and gave up stepouts as well.

But Iran would be disappointed at the results of 72kg as both Mohammadreza GERAEI (IRI) and Danial SOHRABI (IRI) lost to 19-year-old Levente LEVAI (HUN). Geraei suffered a loss in the semifinals while Sohrabi was stunned in the final by the teenager.

The final began in a very untraditional manner with Sohrabi getting cautioned for finger grabbing, which gave Levai a 2-0 lead. He was also put in par terre but Levai failed to score but still enjoyed a 3-0 lead.

Sohrabi came back with two stepouts and one point for par terre to make it 3-3 but he trailed on criteria as he was cautioned for two points early in the bout. Unaware of the criteria winner, Sohrabi was not in any attacking mode but with around a minute remaining, he realized that he is trailing on criteria.

A series of desperate attacks were made including one flying squirrel but Levai managed to defend all of them. Sohrabi asked for a challenge for the flying squirrel but no points were awarded on review, giving an extra point to Levai for lost challenge and a further cushion for victory.

In a weight class which had two world champions from Tirana, none finished on the podium. The 60kg weight class had Edlaniz AZIZLI (AZE) and Nihat MAMMADLI (AZE) but both lost to the unheralded Mehroj BAKHRAMOV (UZB) who in turn lost to U23 world champion and compatriot Alisher GANIEV (UZB) 9-0 in the semifinals.

From the other side of the bracket, Georgij TIBILOV (SRB) made it to the final against Ganiev who was leading 4-0 when a moment of brilliance from Tibilov changed it all.

In the second period of the match, Tibilov scissor jumped over Ganiev and the spun the Uzbek like a cartwheel for four points. The move gave Tibilov a 4-4 criteria lead and Uzbekistan challenged the call but lost to make the score 5-4. A second passivity further extended his lead to 6-4.

At 55kg, Elmir ALIYEV (AZE) denied Iran a gold medal, blanking Mahdi AHADI ZENAB (IRI), 6-0.

Sargsian beats Khaslakanau

Artur SARGSIAN (AIN) suffered a heartbreaking elbow injury at the World Championships in Belgrade in 2023. After more than a year of being away from action, Sargsian marked his return with a gold medal at 97kg. He defeated former U20 world champion and Paris Olympian Abubakar KHASLAKHANAU (AIN), 5-2, in the final.

Khaslakhanau was awarded the first par terre advantage of the final but he failed to score a point from that position. Soon, Sargsian launched a sag bodylock for four points which Khaslakhanau challenged for a leg four. But it was clean move from Sargsian who now led 5-1.

Khaslakhanau was giving another passivity advantage in the second period but he failed to score from that as well as Sargsian defended his 5-2 lead with ease.

RESULTS

55kg
GOLD: Elmir ALIYEV (AZE) df. Mahdi AHADI ZENAB (IRI), 6-0

BRONZE: Brady KOONTZ (USA) df. Artium DELEANU (MDA), 9-1

60kg
GOLD: Georgij TIBILOV (SRB) df. Alisher GANIEV (UZB), 6-4

BRONZE: Sadyk LALAEV (AIN) df. Mehroj BAKHRAMOV (UZB), 9-0
BRONZE: Pouya NASERPOUR (IRI) df. Huseyn GARIBOV (AZE), 9-1

72kg
GOLD: Levente LEVAI (HUN) df. Danial SOHRABI (IRI), 4-3

BRONZE: Ruslan NURULLAYEV (AZE) df. Mohammadreza GERAEI (IRI), via inj. def.
BRONZE: Krisztian VANCZA (HUN) df. Ulvi GANIZADE (AZE), via inj. def.

82kg
GOLD: Gholamreza FAROKHI (IRI) df Erik SZILVASSY (HUN), 6-2

BRONZE: Mihail BRADU (MDA) df. Karlo KODRIC (CRO), 2-1
BRONZE: Gurban GURBANOV (AZE) df. Vasile COJOC (ROU), 9-0

97kg
GOLD: Artur SARGSIAN (AIN) df. Abubakar KHASLAKHANAU (AIN), 5-2

BRONZE: Murad AHMADIYEV (AZE) df. Shayan HABIBZARE (IRI)
BRONZE: Alex SZOKE (HUN) df. Arvi SAVOLAINEN (FIN), 7-1

130kg
GOLD: Konsta MAEENPAEAE (FIN) Aliakbar YOUSOFI (IRI)

BRONZE: Marat KAMPAROV (AIN) df. Beka KANDELAKI (AZE), 3-2
BRONZE: Sarkhan MAMMADOV (AZE) df. Koppany LASZLO (HUN), via fall