#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UWWAwards

UWW Wrestlers of the Year: Tazhudinov, Tynybekova, Orta

Tuesday, December 19, 2023 - 13:11 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 18) -- When the world was glued to their screens to watch a potential Kyle SNYDER (USA) vs Abdulrashid SADULAEV (AIN) semifinal at the World Championships in Belgrade. But Akhmed TAZHUDINOV (BRN) ruined those hopes by beating both Snyder and Sadulaev in back-to-back bouts.

For his scintillating run in 2023, a year in which the 20-year-old won gold at the World Championships, Asian Championships, Asian Games and a Ranking Series, Tazhudinov has been named the Freestyle Wrestler of the Year.

His incredible performances throughout the year also earned him 87,520 Ranking Series points helping him reach the number one rank at 97kg.

Having failed to medal at the Ibrahim Moustafa Ranking Series, Tazhudinov managed to change his fortunes with the Asian Championships, winning gold. He followed that up with a gold medal at the Bishkek Ranking Series.

Yet, Tazhudinov did not start as a favorite to win the world title. However, he was sure of winning the gold medal.

"On my way to Belgrade, I knew I could become the world champion," Tazhudinov said after winning the gold medal in Belgrade. "If I didn’t believe in myself, I wouldn’t have even come here."

With that confidence, he earned technical superiority wins over Rio bronze medalist Magomed IBRAGIMOV (UZB), Maxwell LACEY (CRC), and returning world champion Snyder. The semifinal against Sadulaev was seen as his big test as Tazhudinov, a student of Sadulaev School in Dagestan, was up against his mentor.

Sadulaev, a two-time Olympic champion, waned as the bout progressed and eventually pulled out due to injury. The final was no trouble for Tazhudinov as he pinned Magomedkhan MAGOMEDOV (AZE).

A week later, Tazhudinov traveled to Hangzhou, China and won the Asian Games gold medal at 97kg with a comfortable victory over Mojtaba GOLEIJ (IRI).

Greco-Roman Wrestler of the Year: Luis ORTA (CUB)

When Luis ORTA moved to 67kg at the start of the year, he handled two young stars Hasrat JAFAROV (AZE) and Danial SOHRABI (IRI) with ease at the Zagreb Open. But he fell to HUSIYUETU (CHN) in the semifinal. But he returned to the mat with a gold medal at the Pan-Am Championships. Looking to make his name in the new weight class, Orta traveled to Bishkek for the Ranking Series but Husiyuetu once again humbled him.

The World Championships in Belgrade was a big test for Orta, the Olympic champion at 60kg. In 2022, Orta missed a medal at the World Championships at 63kg. But with the Paris Olympics qualification on the line, a different Orta showed up.

After two victories via technical falls, Orta faced returning world champion and home favorite Mate NEMES (SRB). Orta would keep his nerves and eke out a 3-2 win. Slavik GLATSYAN (ARM) troubled him a little but Orta put him away 5-3. A final against Jafarov was never going to be easy but a defensive show managed to help Orta hang on for a 4-3 win and the title, his first.

"I already beat Jafrarov once, but all finals are different," Orta said after winning the title. "They can't be compared. We had a tough match. I think he was a very good opponent, and our fight was worthy of a final match for gold."

Orta was not done yet. His 2023 campaign had golds at the Pan-American Games, Central American and Caribbean Games, and the Henri Deglane tournament. His wins around the world helped Orta tally 86,400 points to emerge as the best Greco-Roman wrestler of the year.

Women's Wrestler of the Year: Aisuluu TYNYNBEKOVA (KGZ)

Every time people count out Aisuluu TYNYBEKOVA (KGZ), the Kyrgyzstan legend marks a thumping return. 2023 was Tynybekova's year as she orchestrated a stunning return to the top of the global stage, amassing an unparalleled 95,575 Ranking Series points after winning titles at the World Championships, Asian Championships, Hungarian and Egyptian Ranking Series events, while also closing out the season with an Asian Games bronze medal.

Tynybekova, 30, was denied world and Asian titles in 2022 by Nonoka OZAKI (JPN) but she avenged both her loss at the Asian Championships in Astana to win the 62kg gold.

Japan threw a new challenge at her in Sakura MOTOKI (JPN) at the World Championships but Tynybekova was up for it, beating Motoki 3-2 in the 62kg final to win her third world title.

The 2023 season also included a Ranking Series gold in Alexandria, a quick turnaround after losses at the Zagreb Ranking Series. Tynynbekova ended the season with a bronze medal at the Asian Games after losing to Ozaki.

Tynynbekova will be chasing history in Paris as she tries to become Kyrgyzstan's first Olympic champion after falling one win short in Tokyo. The silver medalist will have a strong to beat if she wants to win the top medal.