#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UnitedWorldWrestling

Wrestling for schools: UWW, ISF take steps to encourage students

Thursday, December 14, 2023 - 13:51 By United World Wrestling Press

Share this article

LAUSANNE, Switzerland (December 14) -- United World Wrestling and International School Sport Federation entered into a Memorandum of Understanding (MoU) to cooperate and facilitate collaboration between ISF and UWW for the promotion of wrestling and beach wrestling in schools.

The two federations will strive to establish wrestling and beach wrestling as recognized sports among National School Sport Federations and strengthen overall cooperation and partnership between the two organizations and their members.

UWW President Nenad LALOVIC and ISF President Laurent PETRYNKA, along with other representatives from both organizations, met in Lausanne during the International Federation Forum to ink the cooperation.

"Wrestling is a sport that prepares you both physically and mentally," Lalovic said. "It is a sport that transcends the lessons learned on the mat to those needed through life. This is why it is important to have the opportunities the sport of wrestling provides embedded in the school curriculum."

UWW and ISF will now work on similar lines and look to bring wrestling into education at both local and international levels, attracting school-age enthusiasts of the sport and fostering cooperation between UWW and ISF with local authorities.

"Wrestling provides a pathway that can uniquely prepare the youth of tomorrow by building their confidence, improving their self-esteem and sense of belonging, and creating mental and physical discipline from a young age," Lalovic added. "Wrestling is a sport that continues to stand the test of time and I am confident the more people who wrestle the more we prepare youth to have a bright future."

The focus will also be on promoting girls' school sports and encouraging students of all genders to practice wrestling, on the mat and the beach.

The cooperation will extend to the field of play as well and both organizations will work to identify and implement synergies, establish a training and assessment unit for International/National Technical Officials, promote sustainability, the principles of fair play and integrity, and join the fight against all forms of racism in sport.

School wrestling can be used as a development platform for experimenting with new rules and formats or any other innovation as well.

Off the mat, both UWW and ISF will work to organize workshops, seminars, and other educational events for technical officials and teachers, especially PE teachers and a Technical Officials Education Program, specifically targeting youth, will be developed and implemented. This program will aim to ensure the future participation of youth officials at various events.

To help countries that suffer from a lack of school sports, UWW will provide experts for teaching and coaching sessions for the School Sport Foundation to promote wrestling in such countries. It will also define an educational calendar with ISF before the ISF competitions to provide experts to deliver education courses.

The partnership is a step towards taking wrestling to a wider sphere, especially at the school level.