#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Stadnik retires: Europe's best who rewrote history

Wednesday, February 5, 2025 - 11:06 By Vinay Siwach

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BAKU, Azerbaijan (February 4) -- Four Olympic medals, six World Championships medals, 10 European titles, two European Games golds, many triumphs and heartbreaks later, Mariya STADNIK (AZE) has called it a day.

Stadnik, who debuted 22 years ago in 2003, announced her decision to retire from wrestling in an event organized by Azerbaijan Wrestling Federation in Baku on Monday. In an emotional video, Stadnik can be seen removing her shoes on the mat in front of a crowd and then speaking about her career.

"I recorded my name in the history of Women's Wrestling. Thank you to everyone who created this story together with me," Stadnik wrote on Instagram. "Now it's time to close this page of my life and write a new history."

Back in 2003, Stadnik began with a gold medal at the U17 European Championships, won a U20 world title two years later, added senior one as well and had a storied Olympic career which was laden with heartbreaks.

"I always had the motivation and will to win," Stadnik said last year. "I have had this will since early childhood, and this is endless."

READ MORE: Stadnik, 34, remains unbeaten in Europe

Though her will has stretched her career over two decades, Stadnik's decision to retire came after a lot of thought.

"In wrestling, I used all my chances," Stadnik said. "Now I understand that the time has come when I can be useful for wrestling in another role."

The 36-year-old, who was born in Ukraine but competed for Azerbaijan, will be moving into a caretaker role with the Azerbaijan Wrestling Federation in Women's Wrestling and will be responsible for churning out new stars.

When Stadnik made her debut in 2003, Japan, China, United States and Canada were top nations. However, Stadnik changed that. She won her first World Championships medal in 2007 and qualified for the 2008 Beijing Olympic Games in which she won a bronze medal as an 18-year-old.

Soon, she won her first world title in 2009 and emerged as the new force from Europe. She went on to win the European Championships as well. Stadnik brought competition to Women's Wrestling.

"For these countries, the competition with me was always serious," she said. "We always had tense and intriguing fights that were followed by the whole world. Mariya Stadnik from Azerbaijan was always a danger for them."

Mariya STADNIK (AZE)Mariya STADNIK (AZE) won a silver medal at the 2012 London Olympics. (Photo: United World Wrestling / Martin Gabor)

Perhaps it was no surprise that she was in the final of 2011 World Championships and 2012 London Games. However, she came up short both times to Hitomi OBARI (JPN).

"I give a lot of respect to Obara because she was stronger than me at that moment and the London gold was hers," she said. "She was my strongest opponent whom I respect very much."

Barring those Japanese hurdles, Stadnik was unstoppable. She added more medals at the continental level and always stood on the podium at the World Championships.

Mariya STADNIK (AZE)A dejected Mariya STADNIK (AZE) at the 48kg medal ceremony of the 2016 Rio Olympics. (Photo: United World Wrestling / Tony Rotundo)

Then came the 2016 Rio Olympic Games. Stadnik was at the peak of her wrestling her. A Olympic gold would take so much off her back. She was in the final of the 48kg in Rio and the gold medal was within touching distance as she was leading Eri TOSAKA (JPN) 2-1 in the final. But Tosaka crushed those dreams in the final five seconds, beating Stadnik 3-2.

Stadnik till today has no explanation as to what happened in those last five seconds of the final against Tosaka.

"I didn't watch my match from Rio for two years and still can't find an explanation why that competition ended like that," Stadnik said. "I knew and felt that the Rio gold should have been mine."

Stadnik geared up for one more time. The 2020 Tokyo Olympics would have been perfect ending for her. But by then, wrestling had changed with two-day weight ins, a newer generation of wrestlers had come up and Yui SUSAKI (JPN) was on a mission.

Mariya STADNIK (AZE)Mariya STADNIK (AZE) lost her first meeting with Yui SUSAKI (JPN) 2-2 at the Klippan Lady Open in 2018. (Photo: United World Wrestling / Max Rose-Fynn)

The first time Stadnik and Susaki faced each other was in the Klippan Lady Open final in 2018. Stadnik was winning the final but Susaki scored a stepout in the final second to shock Stadnik.

People doubted Stadnik and her mental strength. The 2019 World Championships gave a huge boost of confidence for Stadnik who won her second of the two world titles in Astana, exactly ten years after winning her first.

The Tokyo Olympics were just 10 months away and Stadnik was ready for it. However, with COVID-19 pandemic, it got pushed to 2021 and Susaki went on to win the gold medal with a 41-0 record in four bouts including a 10-0 rout of Stadnik in the semifinals.

Stadnik still managed to win a bronze medal, her fourth of the Olympics, tying her with Kaori ICHO (JPN) and Saori YOSHIDA (JPN). Icho was four golds and Yoshida has three silver and one bronze.

"I know people talk about the gold medal but I am so happy with this bronze. It's satisfying," she said back in 2021.

But Stadnik wasn't satisfied with wrestling. After being away from the mat in 2022, she returned in 2023 and won her ninth European title, the most in Women's Wrestling, extending her unbeaten streak in European Championships to 34 bouts.

Then she made a run for the Paris Olympics and though that meant taking losses to opponents she used to toy with in the past, the mother of two secured her place for Paris in the final qualifiers in Istanbul. Her body was ageing, reducing weight was becoming gruesome and her opponents were becoming quicker.

She returned home without a medal but became the first female wrestler to compete at five Olympics. Soon after Paris, Stadnik reflected on what she has left for wrestling and decided that a role off the mat was more suited now. Letting go off something so big in her life was hard and emotional for her.

"When I watched the video in which I take my shoes off, I had tears," she said. "This is the end of an important part of my life. What I loved so much for many years is ending."