#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

Serbia hosts UWW Level 2 coaching course

Monday, November 27, 2023 - 12:24 By United World Wrestling Press

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DIVCIBARE, Serbia (November 27) – After a strong performance at the World Championships, Serbia organized a coaching course to help grow and develop their coaches. This course was conducted in collaboration between United World Wrestling and the Serbian Wrestling Federation. The UWW Level 2 course was held at Divcibare, the same location as the World Championships Acclimation Camp held in September. The course was led by Mr. Georgi SREDKOV (BUL) and Mr. Árpád RITTER (HUN) from November 13-17.    

The Level 2 course focused on many topics around developing effective practice plans. This included the following topics:  basic wrestling skills, performance analysis, theoretical frameworks, practice plan essentials, strength and conditioning, and practice plan series. Dr. Milorad DOKMANAC (SRB) also delivered a session on performance analysis from the most recent major competitions. This allowed the 49 coaches in attendance to see how matches were won and what techniques were successful at those levels. In addition to training topics for the course, the participants also participated in sessions on athlete safeguarding, nutrition and weight management, and mental development of wrestlers.

“The course went great. There were many participants, club coaches, all national coaches and competitors wanting to become future coaches," said Georgi Sredkov. "The conditions at hotel and base were excellent--top level. The trainers were positively fit and it showed in the many smiles. During the course, wonderful ideas emerged for developing the sport of wrestling.”

“I think we have passed a well-successful course. The older generation, together with the young people, were positive towards our ideas," said Árpád Ritter. "It was nice to be here and hear the different ideas and see what they heard, think about, and try to use from the course! I am in the fortunate position that I also learned from them.” 

SRBParticipants spend some time together on the mat at he UWW Level 2 course in Divcibare. (Photo: United World Wrestling)

Quotes from some participants:

"The course was of high quality, very educational and presented and conducted in a great way. The lecturers Georgi Sredkov and Arpad Ritter were up to the task, accurate, precise, very thorough, available for cooperation and questions, as well as providing answers and constructive solutions. I really appreciate it and I look forward to new friendships and even better education and friendship. Thank you!" - Dragana Jankov

"I am glad I had the opportunity to participate in this seminar, improve my knowledge and get to know the local wrestling scene. These events are important for the future development of positive sports practices and I am happy to be a part of them. Big thanks to the whole organization and amazing lecturers for providing us with the latest industry knowledge to support our future work." - Abel Antonio Balsinde Acosta

"This course has not only equipped me with new training methodologies but also affirmed the effectiveness of my existing approach. Learning innovative training principles from Georgi Sredkov and Arpad Ritter has broadened my skillset while confirming that my current strategies align with best practices. Empowered and validated, I'm eager to apply these skills, and I look forward to attending the next course." - Vukašin Veizović

"I express my great gratitude for the wonderful seminar in all respects. I would be grateful for new seminars (new topics) of this amazing lectures. (Georgi Sredkov and Arpad Ritter) Thank you very much! The information was presented in a very interesting and accessible way, all the questions of interest were answered!" - Ivan Mladenovic