#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Trailblazer Epp Mae retires as Estonia's top wrestler

By Vinay Siwach

ESTONIA (January 28) -- European champion and two-time World Championships medalist Epp MAE (EST) announced her retirement earlier in January at an emotional press conference in Tallinn. She left her shoes on the mat, symbolizing retirement from wrestling.

The 32-year-old is Estonia's most successful wrestler in Women's Wrestling, winning gold at the European Championships in 2021 and silver medals in the 2017 and 2022 editions. She also has a bronze medal from 2019.

At the World Championships, Mae became the first Estonian wrestler to win a medal, enter the final, and even have two medals. She won silver in the 76kg in 2021, plus three bronze medals in 2015, 2019, and 2022.

"The day I announced my retirement was very emotional and hard because something so big in your life came to an end," Mae told UWW. "I knew that I was about to retire because I was expecting a baby. But it was difficult to stand in front of the people and say that this part of my life has ended, so announcing was harder than deciding it inside myself."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Epp Mäe (@eppmae)

Mae is a two-time Olympian for Estonia. She made her Olympic debut at the 2016 Rio Games and finished 13th. She improved to eighth at the 2020 Tokyo Games. For the 2024 Paris Olympics, Mae tried qualifying in the 76kg weight class but failed to achieve that. Her last international competition was the World Olympic Qualifier in May in Istanbul.

"To be honest, I did not expect my career to be this long, as it is," she said. "I did not have any role models in female wrestling in Estonia when I was growing up. So I had no idea whether it was possible to earn money or live from wrestling and how far it was possible to go from my country. I dedicated my life and my career to wrestling as much as I could. An athlete should know it's time to step down. It aligned for me with a wish to start a family."

Epp MAE (EST)An emotional Epp MAE (EST) announcing her retirement in a wrestling club in Tallinn on January 9. (Photo: ERR / Siim Lõvi)

Mae took up wrestling after her father, a former wrestler, pushed her into the sport. However, there were no partners to train with and Mae did not have any national competitions. She even trained in judo and sumo just to get training.

When Estonia did start a national championship in women's wrestling, Mae dominated, winning it 12 times in her career. For other sports, she is a four-time Estonian sumo champion, a four-time Estonian beach wrestling champion, and has also been an Estonian judo champion on one occasion.

"I have always laughed that the population of Estonia is 1.3 million and I am one in a million to choose to do something like this and be successful," she said. "Coming from a small nation, it is not easy to break through to the top. Most likely you don't have training partners at home. you have to travel a lot away from your country and get to train at a level that you need to succeed."

Epp MAE (EST)Epp MAE (EST), red, wrestling at the 2014 World Championships in Tashkent. (Photo: United World Wrestling / Martin Gabor)

Internationally, Mae made her debut in 2007 at the U17 European Championships, winning a bronze medal in the 70kg weight class. She began her senior career at the Yasar Dogu in 2011 and won a silver medal at 72kg at the age of 18.

In 2012, Mae clinched the U20 European Championships and remains the only Estonian wrestler to win gold at the continental event at any age group. A decade later, she reached the final of the World Championships at 76kg, marking another historic landmark in Estonian wrestling.

"As I said there was no one in front of me to lead the way, I am happy that I went through everything to get to places and results that I managed to and kind of make a path for all the girls from Estonia who will ever wish or have this doubt whether it is possible to get that far," she said. "I am happy that they have a path already in front of them. I wish that they would want to go bigger and further than I did. I will be more than excited and happy if someone did do that."

Epp MAE (EST)Epp MAE (EST) wrestling in the 2021 World Championships final at 76kg in Oslo. (Photo: United World Wrestling / Tony Rotundo)

Reflecting on her career two-decade-long career, Mae did share her disappointment of not winning a medal at the Olympics but was happy to have achieved what she has for Estonia.

"My father recently told a journalist that what I did [in wrestling] was against the odds because we did not have all the possibilities and facilities a bigger team would have," she said. "So I think I did good in my career by achieving the results that I did. Little sad that I did not win a medal at the Olympics. But I can leave wrestling knowing that I gave everything. There is never going to be any doubt that what if I could have done this or that."

Now off the mat, Mae will concentrate on her family and follow the sport from afar.

"I will keep following wrestling and the wrestling friends I have made during the years. I will keep following them," she said. "For Estonia wrestling, I wish all the girls in different age groups we have right now will be motivated just to go as far as possible and always try to achieve the best for you. I will try to help Estonian wrestling as I can and I hope they will not stop developing Estonian female wrestling."