#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

Kenyan Wrestling Federation aims to go beyond the summits 

Tuesday, November 14, 2023 - 18:33 By United World Wrestling Press

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NAIROBI, Kenya (November 14) The Kenyan Wrestling Federation, in partnership with the Kenyan Olympic Committee, is working to grow and develop wrestling in their country. Today, the Kenyan Wrestling Federation is one of the leading wrestling federations participating at the world and continental levels. Based on that, the NOC and the KWF have decided to organize courses for their coaches and referees to help their training further.

The coaches and referees participated in a Level 1 Coaching Course and an Introduction to Referee Course from October 20-24. The Refereeing Course ended with a competition on October 25, intending to evaluate the referees understanding.

The Level 1 Coaching Course was conducted by Vincent AKA – UWW development officer from the Ivory Coast. The course had 25 participants (18 men and seven women). "The participants were very disciplined, excited, and asked questions. Their active participation during the course showed their willingness to learn," said Aka.

For the first time, the Kenyan Wrestling President came to the closing ceremony, sending a warm word to the participants and the trainers. "We appreciate you; thank you for coming to Kenya to train our coaches and referees," said Mr. President.

At the closing ceremony, Humphrey KAYANGE, a Kenyan IOC member representing the President of the Kenyan National Olympic Committee, sent a very encouraging word to the participants. "Continue to enjoy the sport; you have so many opportunities. There are so many opportunities where the National Olympic Committee supports you. But this is a start; you cannot stop here," said Kayange.

Kayange also mentioned there's a lot of potential in Kenya for wrestling. "There's a lot of Mahabilas in Kenya and we need to create a pathway for them. We also want to continue to support all the coaches and referees who have shown their commitment," said Kayange.

KENKenya hosted an Introduction to Referee Course in Nairobi in late October. (Photo: United World Wrestling)

The Level 1 Course focused more on how to coach. The coaches participated in practical assessments to demonstrate their skills, while the theoretical part was a written examination. 

Mr. Charles VILLET – UWW Educator, IS, Olympic Referee and Rio Golden Whistle winner, conducted the Introduction to Refereeing course. This course had the same participants. 

The referee participants focused on skills that would provide a solid foundation as a referee. They focused on evaluations of holds, starting and ending matches, and referee mechanics, among many other areas. The participants learned these areas through theoretical and practical applications. Then, at the end of the course, the new candidates refereed the local U17 tournament. This allowed them to use the skills that they learned during the course. 

"All of you are winners. This sport is the best for development, respect, teaching people, and respecting your father, mother, and country," said Villet. 

"We have been fortunate in these areas, especially on technical issues. Techniques are changing, and how people execute techniques becomes different. We need to improve our technical game because that is the base of everything," said Mr. Wallucho, the Kenyan Wrestling Federation Secretary.