#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

REDT in South Africa: Exchange, cooperation to grow wrestling in the region

Monday, January 6, 2025 - 14:23 By United World Wrestling Press

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PRETORIA, South Africa (January 6) -- A week full of initiatives dedicated to the regional development of wrestling took place in Pretoria from 29th to 08th December, bringing together young athletes, coaches, referees, and administrators from six countries in the region. This landmark event, organized under the REDT program launched by United World Wrestling, provided an exceptional platform for training, education, and competition opportunities for various members of the wrestling community - from athletes to coaches, officials and administrators.

With eight countries involved, this event was a full week of education as follows:

  • 29th Nov – 1st Dec - Youth Training Camp 13-15-year-olds, Talent identification with Vincent Aka and Guillermo Menendez Molina.
  • 2nd-5th Dec-Senior international training Camp - U16 years olds till seniors, Vincent Aka and Guillermo Menendes Molina.
  • 1st- 3rd Dec - UWW Level 2 Referee course with Zach Errett, UWW education Manager.
  • 6th-8th Dec - UWW Level 2 Referee course included beach wrestling with Charles Villet, UWW Educator.
  • 1st-5th Dec - UWW Level 3 Coaching course with Vincent Aka, UWW Development Officer.
  • 6th Dec - Administrators course with Deqa Niamkey, UWW Development Director.
  • 7th December - Tournament:  U17, U20 and Seniors  - FS GR WW
  • 8th December - Tournament :  Beach Wrestling  Men, Women - U17, U20 and Seniors

A National Camp for Youth: A Stepping Stone Toward Dakar 2026

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(Vincent Aka and Guillermo Menendes Molina address the Youth Wrestlers at training camp)

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(Certificates on conclusion of the Youth Camp)

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(Certificates on conclusion of the U16+ - Senior camp)

The week began with a national camp exclusively for young talents. The participants, primarily from South Africa, underwent intensive training sessions and enriching exchanges under the supervision of United World Wrestling experts. The goal was to identify and select promising young athletes, with a primary focus on preparing the best youth wrestlers to shine at the Dakar 2026 Youth Olympic Games.

An International Training Camp and Courses for Coaches, referees and administrators

Following this youth talent identification camp, an international training camp allowed wrestlers, from cadets to seniors, to refine their techniques. To support skill development at all levels, several specialized courses were organized:

  • Level 3 Coaching Course, led by Vincent AKA, offering advanced tools for better understanding training periodization and building one's coaching philosophy.

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(Coaches and referees)

In this regard, coach Markus Dekker, head coach of the South African Wrestling Federation, underline: << this program was excellence, I got a lot of positive feedback from the participants>>.

  • Level 2 Refereeing Course, delivered by Zach Errett and Charles Villet, aimed at ensuring high-quality officiating during competitions. Initially led by Zach Errett, the course was later implemented by Charles Villet in real competition settings during the Olympic Wrestling and Beach Wrestling events at the end of the week.

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(Coaches join the referees in a technical rules course)

About the refereeing course, OKOU Timipre, a participant from Nigeria, said: <<The Programme was quite inspiring and apt. However, it will improve the technical and managerial abilities and skills of the Athletes, Coaches, Referees and Administrators in the African Continent and the World at large>>

  • Sports Administration Course, conducted in person by Déqa Niamkey and complemented by a virtual session led by Youssef Bouaziz for national federation and club administrators. Youssef was impressive and demonstrate a high expertise in ARENA by taking control of participants computers and support and guiding them to better understand and act according to difficult situations.

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(Ms. Deqa Niamkey addresses the coaches)

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(Ms. Deqa Niamkey with the RSA Tournament Administration team)

Competitions and Beach Wrestling to Wrap Up the Week

The week concluded with a grand finale featuring an Olympic wrestling tournament that showcased the talent and determination of the participants. A dedicated Beach Wrestling Day, a growing and spectacular discipline, brought the event to a close with a friendly and sporty atmosphere.

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(Wrestlers from different countries pose together for a group photo after the competition)

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(Senior women at the beach wrestling competition)

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(Namibia VS Zambia, women's beach wrestling)

11(Rules discussion at the Beach Wrestling Competition)

A Promising Regional Event

This gathering brought together participants from eight countries: South Africa, Botswana, Zimbabwe, Namibia, Nigeria (represented by a referee and a coach), Zimbabwe, Ecuador and Zambia. This diverse representation highlights the regional commitment to developing wrestling and fostering cooperation among African nations.

Merci Mulenga, President of the Zambian Wrestling Federation, appreciated the REDT and said: “From the Zambian team we would like to send our greatest gratitude to United World Wrestling for giving us the privilege to attend the Intunthuko regional camp and tournament. It is the first time we are attending such an event. I would like to express my appreciation for the good coaching session. It was very helpful and educational to not only us, who are still in the learning phase. but to others as well. On a scale of 10, I would rate my experience at 10/10 and look forward to more amazing programs of the same kind."

For her part, Jeanne-Marié Coetzer, Secretary General of the South African Wrestling Federation insists on the chance brought by the REDT: "This event provided an opportunity for neighboring countries to form a hub that allows their athletes, coaches and referees to gain international exposure and training which would otherwise be very difficult due to finances required for travel to obtain these qualifications otherwise."

The presence of Déqa Niamkey, Director of Development at United World Wrestling, inspired all the participants at this REDT event. By creating training opportunities and strengthening connections among wrestling stakeholders, the REDT laid a solid foundation for the future of the sport in Southern Africa. Participants returned home enriched and ready to share the knowledge gained, making this initiative a model for sports development across the continent.