#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

In Taraz, Burroughs puts on a double-leg show

Friday, November 3, 2023 - 17:47 By Vinay Siwach

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TARAZ, Kazakhstan (November 3) -- The talk around Jordan BURROUGHS's (USA) return to 74kg was dominated by his weight cut. After spending three years at 79kg, the United States star was returning to the Olympic weight class on Friday at the DA Kunayev tournament.

Burroughs put those doubts to rest by reaching the final at 74kg with three dominant wins in Taraz, Kazakhstan. He will now be looking to win his first gold at 74kg at any level since the 2020 Pan-Am Championships title.

"I'm adjusting to the new weight class, again," Burroughs said after his semifinal. "I have not been at 74kg for three years. I have got a lot of rust that I have to knock off. I have a lot of things working against me but I feel good."

 

Opening the tournament with a 9-2 win over Yerkhan BEXULTANOV (KAZ), Burroughs was quick on his feet with fake attacks and a change of directions. He combined that with go-behinds for takedowns and also used some turns. A forfeit got him a place in the quarterfinals against Zafarbek OTAKHONOV (UZB) which he won 9-2.

"Taking it one match at a time was my plan coming in here," he said.  It's not going to be easy but confident that I could get the job done."

If those wins were not enough, Burroughs won his semifinal against Yerbarys SATYBALDY (KAZ) 10-0 to enter the final on Saturday. He will now take on former Asian champion Syrbaz TALGAT (KAZ), perhaps Burroughs' biggest test yet in his return.

"All things considered, my age, time of the year, what lies ahead of me, and what lay behind me, I feel solid," he said.

Jordan BURROUGHS (USA)Jordan BURROUGHS (USA) outscored his opponents 28-3 in three bouts.

Since winning his record-breaking sixth world title in Belgrade last year, Burroughs has been dealt with some blows on the mat. In December, he lost to Ali SAVADKHOUI (IRI), his first career loss to an Iranian wrestler. Earlier this year, he failed to make the U.S. team at 79kg after losing to Chance MARSTELLER (USA).

Coach Brandon SLAY, who is with Burroughs in Taraz, finds a silver lining in him not making the world team in June.

"The silver lining, if there was one of not making the World Team, was he got to start his descent earlier," Slay said. "If wrestled in Serbia then he would have taken some time off after that and it would probably be a lot harder for him to get down to this weight so early."

The plan to wrestle at the DA Kunayev tournament was also part of the return to the Olympic weight class as there is no international competition left this year. Slay explained that the team did not come in with any game plan but wanted Burroughs to move more.

"I don't think there was necessarily a change in game plan," he said. "The main encouragement for him is to move his hands and move his feet because when he's moving, he's a very dangerous wrestler. He's hard to get his hands on. He's faking. He's really dangerous.

"When standing, just like most wrestlers, if you're a bird in a tree not moving at all, right, you're easier to shoot. So when he's floating and fluttering and moving his hands and feet then he's on track."

Jordan BURROUGHS (USA)Jordan BURROUGHS (USA) will wrestle Syrbaz TALGAT (KAZ) in the final on Saturday.

Burroughs not only moved but he attacked every bout. He trapped opponents for gut-wrench, strapped the legs, countered their attacks, and scored stepouts at will. And while there was a two-kilogram exemption at the tournament, Burroughs was doing this at 74.4kg.

"We got a little workout with him this morning and he was 74.4kg," Slay said. "He's only 0.4kg over scratch. He's scoring lots of points, getting in on his shots, and then he's still moving his feet, even at the very end of the match. I'm pleased. I think we have to keep that [wrestle at 74kg in almost three years] in mind."

Burroughs certainly rolled back the years with his performance on Friday in an almost packed Taraz Arena. And like at every tournament he wrestles, it did not matter if he was tired after his bouts, everyone wanted a photo clicked with him.

"There are not a lot of 35-year-old people who are competing like me," Burroughs said. "Anytime I am at a tournament, I am a title threat. It's fun to be always in the race."

Burroughs is not only the title threat like always, there is one more thing in order.

"Doubles still work."

He will hope that it works on Saturday as well.