#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

On his path to Paris, Burroughs makes a stop in Taraz

Thursday, November 2, 2023 - 19:15 By Vinay Siwach

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TARAZ, Kazakhstan (November 2) -- The sports hall at the 'Athletic' Hotel in Taraz is full of boxing world champions and medalists. The Kazakhstan boxers are preparing for an upcoming domestic tournament.

A few meters away from the boxing ring are two wrestling mats, crowded with wrestlers from various countries. But as Jordan BURROUGHS (USA) begins his training, one mat is slowly vacated with wrestlers moving to the other.

It's his final training session before he steps on the mat on Friday as the six-time world champion will wrestle at the Kunayev DA tournament in the south Kazakhstan city. Back at 74kg after almost three years, Burroughs gearing up for the Paris Olympics next year.

Once Burroughs begins his drills, mobiles are out to record, a few others watch and admire, and even the boxers pause briefly and catch a glimpse. He spars with Joseph MCKENNA (USA) who is participating in the tournament at 65kg. The 30-minute session has Burroughs defend McKenna's shots, and work on finishing leg attacks and some heavy-hands. The sparring is followed by a long session of skipping ropes. 

As the 35-year-old cools down, there are a few requests for photographs from young kids and other wrestlers. He obliges.

Jordan BURROUGHS (USA)

The DA Kunayev tournament in Taraz will be Burroughs' first international appearance since the 2022 World Cup in Iowa. While the United States won the gold there, Burroughs personally suffered a big loss. He lost, for the first time in his career, to an Iranian wrestler Ali SAVADKOUHI (IRI).

He tried making the U.S. team for the World Championships this year at 79kg but lost the trials to Chance MATSTELLER (USA). So what is Burroughs doing in Taraz at the end of the 2023 season?

"There is no international tournament in 2023 after this one," Brandon SLAY (USA), the coach with Burroughs in Taraz, said. "The Pan-Am Games or this. Burroughs coming down to 74kg meant we need to do this gradually but wrestling at Pan-Am Games would mean to make 74kg at scratch."

A two-kilogram allowance in Taraz helps Burroughs as he slowly shifts back to 74kg, an Olympic weight class in which he won gold in the 2012 London Games and now looking to repeat in Paris.

But the road to Paris is filled with challenges. Domestically, Burroughs will have to win the Olympic trial in April, going through four-time world champion Kyle DAKE (USA) who qualified the weight for the U.S. in Belgrade by winning silver. But to reach Dake, Burroughs will have to beat some of the best wrestlers in the U.S. including Jason NOLF (USA), Mitchell MESENBRINK (USA), Keegan O'TOOLE (USA), the top four U.S. wrestlers from this month's Bill Farrell International, the top five wrestlers from the National Championships in December, the 2024 NCAA champion and the 2024 Pan-American Championships champion. Marsteller is also qualified for the Olympic trial and can compete if he decides to drop to 74kg in April.

Perhaps that's what made Burroughs take the trip to Kazakhstan. This will be his first invitational tournament in six years.

"Kazakhstan has been amazing," Slay said. "We participated here last year for the first time and this was in our minds this year as well. The organizers have been very accommodating. Despite the long travel, it's reasonable to stay and wrestle here. We get to wrestle international wrestlers so that is what we were looking for."

Burroughs is up against the U20 Asian champion from Kazakhstan Yerkhan BEXULTANOV (KAZ) and if he manages to reach the final in the 20-man bracket on Saturday, he is likely to get another Kazakhstan wrestler.

"He is the only American in the bracket so we are not thinking too much," Slay said. "I am pretty satisfied with the brackets here."

Back in the sports hall, Burroughs rests himself for a brief period before calling it a day. No signs of aggressive reduction of weight. He will perhaps step on the weighing scale more than once before he actually does on Friday morning for the weigh-ins.

That is when Burroughs' battle for the Paris Olympics at 74kg begins.