#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

Moldova Hosts UWW Coaching Course

Monday, October 30, 2023 - 12:38 By United World Wrestling Press

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KISHINEV, Moldova (October 30) --- Moldova boasts a rich wrestling history and a strong tradition of excellent performance in the sport. In their ongoing efforts to foster the development and growth of wrestling, a Technical Course for Coaches (Level 2) and an Introduction to Refereeing Course were organized. These courses were conducted in partnership with the Moldova Olympic Committee, Olympic Solidarity and United World Wrestling.

"As the President of the Wrestling Federation of Moldova, I feel satisfaction in seeing how our shared passion for wrestling unites us," said Ivan GHEORGHIU. "The seminar has brought a wealth of interesting information and knowledge, as well as a valuable opportunity to discuss and exchange experiences. We must use this experience and knowledge to uphold high standards in our sport in Moldova."

Yusup ABDUSALAMOV, UWW Educator, and Arsen JULFALAKYAN, President of UWW Athlete Commission, led the Level 2 Coaching Course, which took place October 16-20. 

MDAParticipants walk through how to develop a practice plan during the Level 2 Coaching Course in Moldova. (Photo: United World Wrestling)

Throughout the course, Abdusalamov and Julfalakyan led 59 participants in sessions focused on practice-plan development, long-term athlete development model, risk management, discipline in sport, anti-doping, mental development and athlete safeguarding.

"Overall, the course went well, and I am satisfied with the participants' engagement and progress throughout the training. I anticipate their enhanced coaching skills will have a positive impact on their athletes in the future," said Abdusalamov.

"Since my cadet ages, I had the opportunity to compete with Moldavian wrestlers, be acquainted with their wrestling style and build friendly relations. Until now, I haven't managed to visit their beautiful country to witness their conditions for wrestling and how they run our beloved sport," said Julfalakyan, the world champion and Olympic silver medalist. "We met most of the Moldavian coaches and referees, held very fruitful seminars (theory and practical part), and discussed some important wrestling topics with the NF President and other members. They are very motivated to develop all wrestling styles in their country."

MDA
Participants of the Technical Course for Coaches (Level 2) and the Introduction to Refereeing Course pose for a group photo. (Photo: United World Wrestling)

"As both an athlete and a coach, the information I received at the Technical Course for Coaches Level II was incredibly beneficial, particularly concerning the long-term athlete development model. I also appreciated your personal experiences and the practical applicability of all the information," said Mikhail SAVA.

In addition to the coaching course, Moldova hosted an Introduction to Refereeing course. Igor LIGAY, an IS Referee and UWW Educator, led the course, which 29 participants attended. During the course, the participants focused on the tools needed to excel as a high-level referee. These areas included referee team duties, referee mechanics, controlling the bout, referee position, and scoring situations. 

"Thank you very much for the knowledge, skills, abilities and information you shared with us," said Mihail.

"All seminar participants actively participated in the process, asked questions and participated in discussions. They were often surprised how much the rules had changed. After the seminar, many expressed gratitude for the knowledge they received and expressed a desire to hold similar seminars in Moldova every year," Ligay.