#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UWWAwards

UWW's 2024 Wrestlers of the Year: Petriashvili, Tosun, Kusaka

Monday, December 16, 2024 - 16:45 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 16) -- United World Wrestling has announced the wrestlers of the year in Freestyle, Women's Wrestling and Greco-Roman. UWW’s 2024 Wrestler of the Year award winners are Geno PETRIASHVILI (GEO), Buse TOSUN (TUR) and Nao KUSAKA (JPN).

Freestyle: Geno PETRIASHVILI (GEO)

The 30-year-old Georgian finished with a style-best 68,200 Ranking Series points through his finishes at the four point-based events of the year -- Olympic Games, European Championships, Croatian and Hungarian Ranking Series -- in which he collected a 13-4 record with 8 wins coming against top 20 ranked opponents.

Petriashvili’s 2024 season didn’t start well, as he finished in fifth place with a 3-2 record at the Croatian Ranking Series. This marked Petriashvili’s sixth consecutive full season in which he started on a losing note before regaining focus and peaking at the most opportune times.

In his next outing, Petriashvili scored three wins before reaching the European finals for the seventh time in his career. However, he fell short against career rival Taha AKGUL (TUR) for silver.

The three-time world champion then went to Hungary for the final tune-up before the Paris Olympics. While at the second Ranking Series event of the year, Petriashvili grabbed three wins, but not before falling to Yusup BATIRMURZAEV (KAZ) in the semifinals while nursing a left elbow injury.

Petriashvili headed to Paris hungry to improve his 2020 Tokyo Olympic silver medal. The father of two did exactly that, picking up four victories including a 10-9 shock win over two-time reigning world champion Amir Hossein ZARE (IRI), becoming Georgia’s third-ever freestyle Olympic gold medalist.
 
Greco-Roman: Nao KUSAKA (JPN)

23-year-old Nao KUSAKA (JPN), finished with a Greco-Roman best 79,200 Ranking Series points after winning golds at the Olympics, Asian Championships, and Hungarian Ranking Series events while also winning a bronze at the Croatian Ranking Series event at the beginning of the season.

After falling in the semifinals of his first competition of the year, Kusaka rallied off 14 consecutive victories -- four of which came against former world champions Burhan AKBUDAK (TUR), Ibrahim GHANEM (FRA), Malkhas AMOYAN (ARM) and Akzhol MAKHMUDOV (KGZ) -- on his way to winning golds in Paris, Bishkek and Budapest.

Kusaka’s win in Paris at 77kg, alongside his fellow teammate Kenichiro FUMITA’s gold, ended Japan’s 40-year Greco-Roman Olympic gold-medal drought.

Women's Wrestling: Buse TOSUN (TUR)

Buse TOSUN (TUR) is UWW’s Women’s wrestler of the year after topping the rankings with a style best 60,200 points. She narrowly edged Sakura MOTOKI (JPN) by 200 points for the coveted award.

Tosun, the reigning world champion at 68kg, finished 2024 with an impressive 11-2 record. Of those 11 wins during the season, a staggering eight came against wrestlers in the top 15 of the world rankings.

She dropped her first match of the season to Feng ZHOU (CHN) but went on to win 11 of her remaining 12 bouts, falling only at the Paris Olympics to eventual champion Amit ELOR (USA), en route to winning an Olympic bronze which was just Turkiye's second-ever women’s wrestling Olympic medal.

United World Wrestling congratulates Geno PETRIASHVILI (GEO), Nao KUSAKA (JPN), and Buse TOSUN (TUR) for their incredible achievements this year and for being named the 2024 Wrestlers of the Year.