#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Worlds: Motivated Hlinchuk makes golden return

Saturday, October 28, 2023 - 22:24 By Vinay Siwach

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TIRANA, Albania (October 28) -- The last two years have been extremely difficult for Pavel HLINCHUK (AIN). With no international wrestling for him, the 21-year-old felt like moving away from the sport. The death of his first coach six months ago and then the passing of his uncle troubled Hlinchuk emotionally.

"These have been the toughest two years of my whole life," Hlinchuk says. "After being away from international competitions for two years, as well as not being able to train at all for about 8-9 months, I wanted to return. These reasons gave me motivation."

Making a return to international wrestling at the U23 World Championships, Hlinchuk made it golden by capturing the U23 world title in Tirana, Albania on Saturday.

A U20 world champion from 2021, Hlinchuk looked like he was never away from the mat, beating Mustafa OLGUN (TUR) 4-3 in the 97kg final. Despite a few aggressive moments in towards the end of the final, Hlinchuk kept his cool to deny Olgun.

"Many people will agree, that it's difficult to describe this feeling," he said. "These are probably the best emotions that the athlete could ever experience, especially after the long training. I want to dedicate my win to my coach and uncle."

Pavel HLINCHUK (AIN)Pavel HLINCHUK (AIN) defends the par terre position against Mustafa OLGUN (TUR). (Photo: UWW / Ulug Bugra Han Degirmenci)

The final may have been a close battle but Hlinchuk's previous bouts in Tirana were completely one-sided. He outscored his opponents 29-5 before Olgun checked his dominant run.

Olgun got the first point for par terre and though he could not score any points, he managed to score a stepout from neutral to lead 2-0. Hlinchuk turned the tables in the second period by scoring a turn from par terre to lead 3-2.

With around a minute left, Olgun managed to lock Hlinchuk and bring him down on his back. It was ultimately given a fall but Hlinchuk's corner challenged for a leg foul. On review, the fall was reversed as Olgun had in fact brought Hlinchuk down using his leg.

A few moments later, the two got warned by the referee for aggressive wrestling. Olgun again came close to winning as he brought Hlinchuk towards the zone, scoring a stepout with Hlinchuk falling. The referee awarded caution two points to Hlinchuk for a singlet-grab from Olgun. But the judge and mat chairman gave one point to Olgun for stepout. Hlinchuk now led 3-3 on criteria as he had a two-point turn while Olgun had three one-point scores.

Turkiye challenged the decision but on review, it was only given one point to Olgun. A point was added to Hlinchuk's score for Turkiye's lost challenge. In the final eight seconds, Hlinchuk kept Olgun at a distance and won 4-3.

"From outside it might have been seen as if I gave up," he said referring to the fall. "People might have thought that I gave it up and got pinned. But in reality, I immediately felt his leg foul. This still didn't give me the right to give up and secondly, I thought that my head was outside when he was pinning me, so I was relaxed, which is also not an excuse."

Pavel HLINCHUK (AIN)Pavel HLINCHUK (AIN) celebrates after winning the 97kg gold in Tirana. (Photo: UWW / Kadir Caliskan)

Hlinchuk burst into prolonged celebrations, including a somersault, after the win. Comparing his 2021 campaign in which he won the silver medal to Saturday's gold, Hlinchuk said he has adopted a more risk-free game plan.

"Back in 2021, I was not completely ready even though I won U20 gold and U23 silver," he said. "I was different back then. Now I've grown up, I try to think more, analyze more and be riskless. Back then I only wanted to win as fast as possible. And if I wasn't winning the match, I would lose concentration. Now I don't do that anymore. Even though the final match didn't go as planned, I wrestled with a clear mind."

After the medal ceremony, Hlinchuk also revealed that he was motivated by reading about last year's champion Alex SZOKE (HUN) returning but also his own name in an article. [Szoke lost 4-4 to Lucas LAZOGIANIS (GER) in the quarterfinals and the German lost to Hlinchuk in the semifinals.]

"I was motivated by the article that I read before this championship," he said. "It was written that last year's champion Alex Szoke is coming. But at the same time, Pavel Hlinchuk is coming as well, trying to change the color of his medal. I had this on my mind and that motivated me a lot."

Indeed, Hlinchuk will return home after upgrading his 2021 U23 world silver to gold this year in Tirana.