United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

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Ono, Bondar, Hedayati named UWW's Rising Stars for 2024

Thursday, December 12, 2024 - 15:56 By Vinay Siwach

United World Wrestling has named Masanosuke ONO (JPN), Iryna BONDAR (UKR) and Fardin HEDAYATI (IRI) as the Emerging Stars of the Year in Freestyle, Women's Wrestling and Greco-Roman for 2024.

Masanosuke ONO (JPN)

A storm hit the wrestling world late in the season. 20-year-old Masanosuke ONO (JPN) went on a rampage at the U20 and senior World Championships, winning both titles.

He first competed internationally at the Yasar Dogu tournament in March this year, winning the gold medal in a 28-wrestler 61kg bracket. Then he moved up to 65kg for the Asian Championships in Bishkek. However, he suffered a fall against Tulga TUMUR OCHIR (MGL) in his first bout. He returned to win the bronze medal.

That loss against Tumur Ochir would be a distant memory as Ono went on to win gold at the U20 World Championships, winning three out of four bouts via technical superiority. Then came the World Championships Tirana with Ono being a dark horse.

He quickly changed that to the favorite to win the gold medal as he opened with a huge 10-2 win over Tokyo Olympic champion Zavur UGUEV (AIN). He went on to add four more wins for the gold medal with scores reading 12-0, 11-0, 12-0 and 10-0.

Ono, currently a student at Yamanashi Gakuin University, earned new fans in Tirana with his dynamic style of wrestling and his celebrations. Most fans are glued to their seats when Ono is on the mat as in Tirana as he showed his range of attacks, from leg attacks to par terre and from upper body throws to leg laces.

Iryna BONDAR (UKR) won six gold medals, including two at world championships, this year. (Photo: United World Wrestling / Kadir Caliskan)

Iryna BONDAR (UKR)

Among one of the most active wrestlers this year, Iryna BONDAR (UKR) clearly emerges as the future star in the making.

Bondar has competed at a staggering eight tournaments this year and won gold medals at six. Bondar began the year with an eighth-place finish at the Zagreb Open, her first senior competition, but then began a prolific run of winning gold medals at all age-group tournaments.

Bondar began with the U23 European Championships, added the second at the Budapest Ranking Series before adding the gold at the U20 European Championships. Then came the World Championships season. She won the U20 World Championships gold medal at 62kg, a month later she added the U23 World Championships gold medal at 62kg.

She could have capped off her season on a high but she participated in her first senior World Championships days after the U23 event. Wrestling at 65kg, she suffered a close loss to Miwa MORIKAWA (JPN).

In the four championships this year, Bodnar has outscored her opponents 155-25 in 18 bouts. Before that loss in Tirana, she was on a 24-0 winning run this year.

Bondar has been an active wrestler on the tour and won medals at the U20, U23 World Championships before, finishing with silvers and bronzes. However, the gold rush came this year.

Her form at 62kg makes her the heir apparent to two-time Olympic medalist Iryna KOLIADENKO (UKR) who recently won a silver medal at the Paris Olympics.

Fardin HEDAYATI (IRI) won the 130kg gold at the U23 World Championships. (Photo: United World Wrestling / Amirreza Aliasgari)

Fardin HEDAYATI (IRI)

While a lot can be said about Fardin HEDAYATI (IRI) and his age-group world titles, his stunned the wrestling world in Budapest this year.

At the Budapest Ranking Series in July, a tune-up tournament for the Paris Olympics, Hedayati shocked world and Olympic champion Riza KAYAALP (TUR) at Greco-Roman 130kg with a 4-0 win. Hedayati broke the Turkish legend in the six-minute bout and claimed the most famous win of his career so far.

Hedayati has been knocking on the 130kg door of the Iran team for long but Olympic bronze medalist Amin MIRZAZADEH (IRI) is still holding the spot. But the 2024 year has further Hedayati's claim over it.

Beginning the year with the Zagreb Open Ranking Series, Hedayati won he gold medal at 130kg with victories over Laszlo DARABOS (HUN), Wenhao JIANG (CHN), Oscar PINO HINDS (CUB), Mantas KNYSTAUTAS (LTU) and Lingzhe MENG (CHN).

Then came the 2024 Vehbi Emre tournament in which he challenged Mirzazadeh for the spot on Iran team but suffered a loss, his only of the season. He bounced back quickly from that and won the Budapest Ranking Series gold medal. Hedayati's style an be gauged with the fact that he did no give up a single point in three bouts in Budapest, making him a highly active wrestler.

He capped off the year with his first U23 World Championships gold medal at 130kg in Tirana. Hedayati's golden run included victories over some of the biggest names in age-group wrestling like Pavel HLINCHUK (AIN), Mykhailo VYSHNYVETSKYI (UKR), Hamza BAKIR (TUR).

Only Vyshnyvetskyi, who defeated Hedayati for the gold at the U20 World Championships in 2022, was able to score points on Hedayati when he hit an arm-throw. However, even in that bout, the Iranian never looked in any trouble.

Hedayati's active wrestler makes it difficult for his opponents to get him in forced par terre, making it difficult for them to score.

United World Wrestling together with N3XT Sports begins the digital transformation process

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Ono, Bondar, Hedayati named UWW's Rising Stars for 2024