#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

Development in 2024: UWW's rapid strides off and on mat activities

Wednesday, December 11, 2024 - 12:16 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 10) -- Launching education programs that laid the foundation for future generations of sports administrators, a historic step taken towards gender parity, adding the first online beach wrestling course, providing unfettered access to coaches, wrestlers and spectators to an interactive site that analyses data from all major United World Wrestling tournaments and conducting workshops on the role of Artificial Intelligence (AI) in coaching.

The year 2024 will go down as a watershed year in wrestling not just because of the spectacular action on the biggest stage of all, the Olympics. The year will also be seen as critical because, through various developmental initiatives, the UWW did important groundwork to support the future generations of wrestlers.

One of the landmark moments of the year was the election of seven women to the UWW Bureau, the sport’s supreme body, during the Congress in Tirana, Albania, on October 27. This marked a big step in women’s wrestling leadership and made it the highest registered female candidate for the Bureau in UWW’s history.

“From Tokyo to Paris, we made great strides to promote gender equality within our wrestling community. We have to pave the way for our future generations for equal opportunities, no matter the gender, the religious beliefs, ethnicity, etc.,” UWW President Nenad LALOVIC said.

This was also the year when wrestling took another step in opening its platforms to wrestlers, coaches and fans from the world over. By making the site accessible to all, the data and metrics for each style at every major competition from 2020 to the present can be on the UWW Academy page under the ‘Analytics’ tab. This is a great way to see how points are being scored for each style, weight category, medal matches, teams, among other things.

One of the benefits of making all the data available is it could help improve training decisions (technical and tactical) and overall general knowledge of the sport.

Another great addition to the UWW Academy portal was the first-ever online beach wrestling course. This course is designed to provide an overview of beach wrestling, the fastest-growing style. Topics include the benefits of beach wrestling, basic rules and scoring, differences between beach wrestling and the Olympic styles, how competitions are organized, how bouts are organized and conducted, and the Beach Wrestling World Series.

Soon, there will be new referee and rules courses coming to the UWW Academy.

Apart from the wide array of online courses, the UWW also held on-ground sessions in different parts of the world.T

he More than Medals camps grew stronger this year, with sessions in Jordan, the Dominican Republic and for U17 wrestlers in Serbia.

A significant milestone was achieved by conducting the South-East Asia & Oceania Education Week in Perth from September 30 to October 4.

Representatives from seven Oceania nations — Australia, New Zealand, Samoa, Solomon Islands, Nauru, Tahiti, and the Marshall Islands — and a participant from Singapore gathered with the hope of enhancing wrestling expertise across the region. For many, the session was their first UWW certification in years, adding even more impact to the event and underlining the UWW’s efforts to grow the sport.

Argentina became the first country in the Americas to host a Level 3 Coaches Course. This was also the first-ever Level 3 course conducted in Spanish globally. Bulgaria successfully hosted a Level 2 Coaches Course while India was the destination for the Level 1 course.

A total of approximately 150 coaches benefitted from these sessions, marking a significant step in their education.

Tunisia, Senegal, Guatemala, Croatia, Bahrain and Saudi Arabia are some other countries where crucial UWW developmental programs were hosted.

Cambodia marked a significant milestone in terms of growth of wrestling in the country by conducting the Development of the National Sports System from July 18 to November 30, 2024.

Another important program was on using AI and other new technologies in coaching during the ASOIF Sports Development and Education Group (ASDEG) Workshop in Lausanne.

UWW Development Director and ASDEG Chair Deqa NIAMKEY, who was also elected as a Board Member of the International Council for Coaching Excellence (ICCE) in February 2024, underlined the transformative potential of AI.

The annual meeting, which attracted 60 experts representing over 30 International Federations (IFs), agreed to implement a range of initiatives over the next 12 months. It included supporting the IFs in increasing the representation of Women Technical Officials and Coaches to meet International Olympic Committee targets, establishing regular communication to facilitate cross-sport collaboration and knowledge-sharing and equipping IFs with incorporating technology in development programs and resources for education.