#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Wrestling at Paris 2024: Tazhudinov wins gold; Kiyooka, Kagami continue Japan's dominance

Sunday, August 11, 2024 - 08:59 By Vinay Siwach

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PARIS (August 11) -- The final day of wrestling at Paris 2024. Repechages round and then the medal bouts of Freestyle 65kg and 97kg and women's wrestling 76kg.

LIVE MATCH ORDER | PARIS 2024 DAY 6

14:00: Yuka KAGAMI (JPN) is an Olympic champion! The world champion beats Kennedy BLADES (USA) 3-1 in the 76kg weight class and clinches the top medal for Japan. It's first-ever for Japan in the heavyweight.

13:45: Tatiana RENTERIA (COL) hangs on! She takes the bronze medal with a 2-1 win over Genesis REASCO (ECU). Colombia's third medal in women's wrestling at the Olympics.

13:30: Cuba won its second women's wrestling medal at this Olympics! Milaimy MARIN (CUB) stuns world silver medalist Aiperi MEDET KYZY (KGZ) 6-0. That is the second Olympic loss for Medet Kyzy in bronze-medal bouts at the Games.

13:10: Akhmed TAZHUDINOV (BRN) is an Olympic champion! The world champion pins Givi MATCHARASHVILI (GEO) in a minute and 52 seconds to win the gold at 97kg. First-ever Olympic champion for Bahrain in wrestling.

12:55: Magomedkhan MAGOMEDOV (AZE) claims the bronze medal at 97kg after he shuts down Murazi MCHEDLIDZE (UKR). He wins the bout 10-0. The second bronze goes to Amirali AZARPIRA (IRI) who gets three stepouts in his 4-1 win over Kyle SNYDER (USA). This is the first time Snyder has not won a medal at a World Championships or Olympics since 2015.

12:30: Kotaro KIYOOKA (JPN) is an Olympic champion! What a win for the young star. After beating Tokyo Olympic champion Takuto OTOGURO (JPN) in the domestic playoff, Kiyooka beats Rahman AMOUZAD (IRI) 10-3 in the 65kg final to keep the gold medal with Japan. Amouzad with the first point but Kiyooka goes lace after takedown and makes it 10-1 at the break. A takedown in the second period but Amouzad has nothing left in him to attack. Kiyooka wins gold.

12:15: Islam DUDAEV (ALB) with a buzzer-beating one point to beat world champion Iszmail MUSZUKAJEV (HUN) 13-12 for the bronze medal at 65kg. Muszukajev fell behind 12-8 but hit a front headlock four to lead 12-12 on criteria. However, Dudaev with a reversal and one point with 3 seconds left.

12:00: The first bronze medal of the day goes to Sebastian RIVERA (PUR)! He comes back in the final 10 seconds to beat Tulga TUMUR OCHIR (MGL) 9-8. Tumur Ochir gave up a takedown in the second period and Rivera turned him two times to lead 8-4. Tumur Ochir hit his filthy underhook to headlock four to lead 11-8 on criteria but Rivera with a takedown late. Initially, it is not scored but Rivera wins on challenge. 

11:42: Genesis REASCO (ECU) has given a chance to Ecuador to win two medals in wrestling in Paris. She hangs on to beat Tokyo bronze Yasemin ADAR (TUR) 3-1 in the 76kg repechage. She will take on Tatiana RENTERIA (COL).

11:30: Amirali AZARPIRA (IRI) sets up a bronze medal bout against Kyle SNYDER (USA) after the Iranian beat Alisher YERGALI (KAZ) 10-0 in the repechage at 97kg

11:20: History was on line had Nicolaas DE LANGE (RSA) had pulled off one takedown against Murazi MCHEDLIDZE (UKR). De Lange was down 2-2 on criteria but got a leg attack and tried exposing Mchedlidze. The Ukrainian somehow blocked De Lange and threw him off balance to take two points and win 5-3. He will wrestle for bronze

11:10: Maxim SACULTAN (MDA) opened a 4-0 lead over Sebastian RIVERA (PUR) in the 65kg repechage bout but Rivera in the second period puts on 14 points and wins 14-4. He will wrestle Tulga TUMUR OCHIR (MGL) for the bronze

11:00: Welcome to the final day of wrestling at the Paris 2024 Olympics. After five repechage bouts, we move into the medal bouts. Zain RETHERFORD (USA) and Catalina AXENTE (ROU) are injured and there will be one fewer repechage bouts in 65kg and 76kg.