#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

Iraqi Wrestling Federation host 2nd course for Coaches and Referees

Tuesday, June 17, 2025 - 12:56 By United World Wrestling Press

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Baghdad, Iraq (June 17) – The Iraqi Wrestling Federation continues to look to provide education for their coaches and referees. From May 25-30, the IRQ Federation hosted a Level 2 Coaching Course and the Introduction to Referee Course.  These were conducted in conjunction with Olympic Solidarity and United World Wrestling.  The coaching course was led by Mr. Hassan Madany (EGY) and the referee course was led by Mr. Hadi Hasan Ismael (IRQ).  

The Level 2 coaching course focused on the designing and implementing of practice plans.  There were 25 coaches that participated in the course.  The participants The following topics were covered throughout the course: seven basic skills of wrestling, introduction to performance analysis designing effective practice sessions, and technical session. During the course, the coaches actively practiced and developed their skills through practical evaluations.  “The atmosphere was comfortable and collaborative, creating an excellent learning environment. Everyone was eager to engage with the course content across various topics, but there was particular enthusiasm for match performance analysis and practical application.  Notably, most participants were former international players, including some who competed in the London 2012 Olympics in the 130 kg Greco-Roman category, such as Coach Ali Nazem. Their presence significantly enhanced the course level, especially in the practical aspects.  In the end, I was pleased to be part of this course and to work alongside such a distinguished group of coaches.” Said Mr. Madany.

The Introduction to Refereeing Course was the first-ever women-only course in Iraq.  This course had 17 women who were new to refereeing.  The participants learned the foundations of what it takes to be a great referee.  The areas covered during the course included:  safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout.  The participants were active during the course and were able to practice their skills through practical evaluations.  “The course was conducted successfully and demonstrated strong organization throughout. The participants showed a high level of enthusiasm, which was clearly reflected in their active engagement during the sessions. Despite all attendees having no prior experience in wrestling, their overall performance was commendable. Several participants displayed exceptional comprehension and aptitude, which was evident in their practical application of refereeing skills during the championship held the day after the course concluded.” Said Mr. Hadi Hasan Ismael.

At the conclusion of the courses, the Iraqi Wrestling Federation organized a competition. The competition allowed the coaches and referees to directly practice the new skills that they learned.

“First of all, I would like to extend my sincere thanks and appreciation to the International Wrestling Federation and the Development Committee of the Federation for their continuous support in developing wrestling in Iraq. Regarding the training and refereeing course, which concluded with great success, the lecturers Hassan Madani and Hadi Hassan presented valuable and useful expertise and information, which was well received and appreciated by all participants”. said Mr. Shaalan Abdulkadhim, President of Iraqi Wrestling Federation.

IRQParticipants gather for a group photo following the conclusion of the Level 2 Coaching Course in Baghdad. (Photo: United World Wrestling) 

Quotes from some of the participants:

“The course was of great importance, particularly due to the inclusion of practical applications, which proved to be the most engaging and beneficial aspect for the participants. These hands-on sessions complemented the theoretical lectures, which focused on thoroughly studying the core materials and concepts before transitioning to their practical implementation.” – Hoyam Jazea

“The course was very enjoyable and rich with valuable information that has already benefited us and will certainly be useful in the future. Although the duration of the course was short, the knowledge we gained was impactful and left a lasting impression. For future, I hope there will be more courses, as it would allow us to deepen our understanding and expand our knowledge of refereeing.” – Saja Tariq

"The overall impression of the Level 1 Wrestling Refereeing Course was very positive. It was a well-structured and fruitful course that provided a solid introduction to the fundamentals of wrestling, including basic techniques, refereeing principles, mat movement, and scoring methods. The theoretical component was clearly presented, and the instructor’s approach to delivering the material was excellent, making the information easy to understand and absorb.” – Rusul Falah