#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#BeachWrestling

Dakar to Mexico, Beach Wrestling Hits the Right Notes in 2024

By Vinay Siwach

CORSIER-SUR-VEVEY, Switzerland (December 6) -- In 2024, Beach Wrestling had a momentous year. From Dakar to Rio de Janeiro, there were championships and Games. And the World Series traveled from Mexico to Greece.

The second edition of the African Championships in Beach Wrestling was held in Dakar, Senegal in June. Dakar will host the 2026 Youth Olympic Games with Beach Wrestling being one of the main sports. The city also hosted the Beach Sports Festival.

Apart from the Dakar event, the Beach Wrestling calendar was packed with international tournaments, thanks to UWW's efforts to develop the sport.

The Beach Wrestling Committee also made a few changes to the sport, bringing in the challenge and the activity clock from 2024. This meant that two additional ways to get one point in Beach Wrestling were added: if a wrestler has been called passive and fails to score points during the 30-second activity period, his opponent will receive a point, and the wrestler whose opponent requested a challenge and the challenge is unsuccessful will receive a point.

Each wrestler is entitled to at least two unsuccessful challenges per event — one during the group stage and eliminations and another during the medal match.

For the first time, the Pan-Am Championships were held in the U15, U17, U20 and U23 age-groups. The U15 event was held in El Salvador and Mexico dominated the tournament by winning the title in both men's and women's events. The U17 event was in Dominican Republic with Ecuador winning the men's title and Puerto Rico winning the women's title.

At the U20 Pan-Ams in Peru, Ecuador continued its dominance with the men's title while Mexico bounced back and won the women's title. In Colombia for the U23 event, the hosts won both the men's and women's team titles.

Similarly, the European Championships in the U15, U17 and U20 age groups were held in Romania, a country which has taken keenly to the sport. Romania was so dominant in the competitions that it won the men's and women's team titles in five of the six categories. Only the U20 men's team title was won by Moldova.

UWW's commitment to growing the sport saw a new country host a Beach Wrestling event in Dakar. The African Championships were attended by over 100 wrestlers with the competition going over two days. Hosts Senegal emerged as the best country in both men's and women's categories. It won three gold medals and one silver in each category, combining for eight medals in eight weight classes.

A documentary capturing the essence of Senegal, promoting culture and rich tradition in wrestling, was also produced by UWW.

The U17 World Championships in Beach Wrestling was held in Greece this year along with the World Championships in the U20 age group.

The United States, which has been promoting the sport extensively on the national level, won its first-ever world title as the women captured the team title in the U17 age-group, thanks to the three silver medals it won.

Ukraine emerged as the best team in men's, winning the title over Romania which won two gold medals. But Ukraine had a better performance overall and it pipped Romania for the top spot.

In U20, Moldova destroyed the field, winning three gold medals and the team title in men's while Ukraine made amends by winning the women's title, which it lost at the U17 level.

Beach Wrestling World Series

The fifth edition of the Beach Wrestling World Series saw a remarkable start in Mexico in March along with the Pan-Am Championships. The first stop saw Mexico on the board with two gold medals in the women's category. The men's was more scattered with the U.S., Guatemala, Argentina and Venezuela winning gold medals.

The second stop of the series travelled to a familiar Saint-Laurent-Du-Var which saw records tumbling. The highlight of the tournament was Moldova's growing stature in Beach Wrestling.

Two wrestlers -- Vasile DIACON (MDA) and Traian CAPATINA (MDA) -- won gold medals. Diacon ultimately emerged as the best 80kg wrestler in the world and secured first place in the final rankings. Capatina was second in the final rankings in 90kg.

Romania hosted the third spot and the battle between the hosts and Ukraine in the women's category lived up to expectations. Ukraine won two gold medals and Romania won one out of four available. In men's, Capatina repeated as the gold medalist in 90kg and Mamuka KORDZAIA (GEO) continued his winning run at +90kg.

The fourth stop was in Greece, and not much changed from the other stops. The glittering beaches saw winners from Romania, Ukraine, the United States, Turkiye, Moldova, Azerbaijan and Georgia. It all came down to Porec, Croatia for the finale. With ranking points up for grabs, it meant that the world champions would be decided in Porec.

The final stop in Porec decided the winners of the series. Ana Marie PIRVU (ROU) was the top wrestler in 50kg, Anastasiya KRAVCHENKO (UKR) in 60kg, Oksana HERHEL (UKR) in 70kg and Eliana BOMMARITO (USA) in +70kg. Bommarito was the only wrestler across categories to maintain a 100 percent record -- winning four gold medals.

In men's Yunus COSKUN (TUR) won the top spot in 70kg, Vasile DIACON (MDA) in 80kg, Ibrahim YUSUBOV (AZE) in 90kg and the evergreen Mamuka KORDZAIA (GEO) in +90kg.