#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

Argentina become first country in the Americas to host a Level 3 Coaches Course

Monday, December 2, 2024 - 12:41 By United World Wrestling Press

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BUENOS AIRES, Argentina (December 2) —Argentina has become the first country in the Americas to host a Level 3 Coaches Course, organized by United World Wrestling (UWW) and Olympic Solidarity (OS), with the organizational support of the Federación Argentina de Luchas Asociadas (FALA) and the Argentine Olympic Committee (COA). This historic course, held from November 25-29, also stands out as the first-ever Level 3 course conducted in Spanish globally, marking a significant milestone in the development of wrestling coaches in the region.

The course brought together 40 Argentine coaches--including seven women--to enhance their technical and pedagogical skills while embracing a high-performance vision. In addition, Ignacio D'Alessandro (ARG), an international 1S referee and UWW educator, conducted a refereeing clinic, which the participants highly appreciated.

CUBWorld champion and Olympic silver medalist Arsen JULFALAKYAN (ARG) walks through par terre strategy at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

One of the course's highlights was a technical and practical masterclass delivered by Arsen JULFALAKYAN (ARG), UWW Bureau member and Olympic medalist. Julfalakyan shared advanced strategies and innovative exercises that inspired participants to raise their training standards and adopt new perspectives in their daily coaching routines.

The program covered essential topics such as the profile of an excellent coach, tactical strategies, periodization theory and training methodology, and pedagogy for both grassroots and high-performance levels. This comprehensive approach not only strengthened the attendees' theoretical and practical knowledge but also fostered a sense of community and collaboration.

Raúl Trujillo and Filiberto Delgado, renowned Cuban coaches with a distinguished track record of training Pan-American, World, and Olympic champions, led the main sessions.

CUBLegendary coach Raúl TRUJILLO (CUB) walks through technique during a training session at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

"Argentina has tremendous potential. During this course, we focused on technical aspects and strategies to evolve and enhance the sport’s development in the country," said Trujillo, the celebrated coach of Mijaín López, a five-time Olympic champion. "The Americas are growing significantly; while Cuba, the United States, and Canada used to dominate, other nations are now achieving remarkable results at World Championships and the Olympic Games."

David Ochoa, Argentina's National Coach and newly accredited UWW Educator, supported the Cuban experts. Ochoa earned this distinction at the most recent Educators’ Course held in Guatemala just weeks prior, and his involvement exemplified Argentina’s commitment to nurturing local talent in wrestling education.

The course opened with an inauguration ceremony at the Argentine Olympic Committee, attended by key figures such as Fernando Rittner, president of FALA; Sebastián Pérez, Secretary General of FALA; Yuri Maier, UWW Sports and Development Officer; Arsen Julfalakyan, UWW Bureau member; and Cristian Roldán, head of administration and responsible for Olympic Solidarity. The practical and theoretical sessions took place at the National Center for High Performance Sports (CENARD), providing a professional and motivating environment for the coaches.

This course marks a significant step in the growth of wrestling across the continent, underscoring the importance of educational programs to elevate coaches’ technical and pedagogical levels. The certificates awarded, endorsed by UWW and Olympic Solidarity, symbolize not only recognition for the participants' efforts but also a commitment to developing the sport in Argentina and Latin America.

The success of this event opens the door to replicating this model in other countries across the continent, contributing to the global advancement of wrestling.