#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

U20 World Championships Freestyle Day 1 Results and Highlights

Sunday, August 17, 2025 - 06:36 By Vinay Siwach

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SAMOKOV, Bulgaria (August 17) -- The U20 World Championships kicks off in Samokov, Bulgaria on a Sunday. Four weight classes will be in action -- 70kg, 74kg, 97kg and 125kg.

WATCH LIVE | LIVE MATCH ORDER | U20 WORLD PREVIEW

19:22: In the final match of the day one of the U20 World Championships, Abolfazl MOHAMMAD NEZHAD (IRI) manages to hang on to his 1-1 criteria lead against former world U17 champion Yusif DURSUNOV (AZE). Mohmmad Nezhad got the one point for passivity in the second period which gave him the criteria.

19:15: A mini-upset in the 125kg semifinal as Asian U20 Yedige KASSIMBEK (KAZ) beats Cole MIRASOLA (USA), 11-0, inside the first period. Two excellent counter takedowns from Kassimbek and then a locks Mirasola's legs around his head and turns him twice. A double-leg to finish things.

19:10: Returning bronze medalist at 97kg Justin RADEMACHER (USA) gets the better of European U20 champion Konstantine PETRIASHVILI (GEO). Rademacher led 4-3 at the break but then scores a takedown for two points to start the second period, add another go-behind and another single-leg to takedown to lead 10-3. Petriashvili gets an attack for  two points but Rademacher is relentless in his wrestling and three more takedowns to win 16-5 and reach the final.

18:55: Magomedgadzhi MAGOMEDOV (UWW) hangs on for an 11-9 win over VISHAL (IND) who had Magomedov in all sorts of trouble. Magomedov led 10-4 when Vishal mounted a comeback against absolutely broken Magomedov. He scored a takedown and Magomedov was cautioned for a singlet foul which made it 10-7. As the bout was restart in par terre, India challenged for two more points but the referee had blown the whistle before control from Vishal. That challenge gave enough breathing time to Magomedov to managed to hang on to his lead and win 11-9 at 97kg.

18:40: Raul CASO (ITA) cannot repeat his heroics in the semifinal against Adilet AKYLBEKOV (KGZ) at 74kg. Caso was down 3-2 and almost got a takedown but Akylebkov sneaks out and then Caso jumps over for control but the Kyrgyz wrestler is stands up quickly. Akylebkov wins 3-2. Italy challenge for two points but never there. One more point for Akylebkov

18:30: Ismail KHANIEV (UWW) survives a scare against Kanata YAMAGUCHI (JPN) in the 74kg, pulling off a 7-3 win. However, it was Yamaguchi who threatened to score in the final 25 seconds when Khaniev was leading 3-3 on criteria. Yamaguchi hit a double-leg attack and planed Khaniev who did not landed in danger and exposed Yamaguchi for two points. Yamaguchi tried a desperate throw in the final 15 seconds but Khaniev blocked it for two more points to win and enter the final at 74kg.

18:20: Alexandr GAIDARLI (MDA) has had a dream run in Samokov and he has made it to the 70kg finals after beating Nurlan AGHAZADA (AZE) in the semifinals. What a turnaround after finishing 18th last year at the World U20 Championships. He rallies with three takedowns in the second period against Aghazada to win 7-4.

18:10: PJ DUKE (USA) is into the final! He beats Erfan ELAHI (IRI) 2-2 on criteria. Elahi gets the first point after Duke is put on activity clock but Duke gets a takedown when Elahi tries a stepout and lead 2-1. A stepout in the second period for Elahi to make it 2-2 but Duke leads on criteria. Elahi does not realize that he is down on criteria and doesn't really attack in the final minute. Duke beats Elahi 2-2 and enters hte final at 70kg

The semifinals will begin at 18:00 hours local time

13:40: Cole MIRASOLA (USA) downs Inal GAGLOEV (UWW) in the final bout of the session. Mirasola with a takedown to start off the scoring in the bout. he He added a stepout to lead 3-0 at the break. No more action in the second period and Mirasola wins 3-0 and enter the 125kg semifinal against Yedige KASSIMBEK (KAZ).

13:30: Ashab DADAEV (FRA) thought he is winning against Konstantine PETRIASHVILI (GEO) in the 97kg quarterfinals but he was down 3-2. Petriashvili had a takedown and stepout while Dadaev scored a stepout and a point for lost challenge from Petriashvili.

13:20: Abolfazl MOHAMMAD NEZHAD (IRI) beats Levan LAGVILAVA (FRA) 11-4 at 125kg and storms into the semifinals in which he will face Yusif DURSUNOV (AZE) who defeated Aleksandre ABRAMISHVILI (GEO) 5-0 in the quarterfinals

13:15: Yedige KASSIMBEK (KAZ), the Asian U20 champion, pins Baejoon JANG (KOR) in the 125kg quarterfinals. Kassimbek has lost two world U17 finals and now has a chance to win at U20 level.

13:10: European fifth-placer Alexandr GAIDARLI (MDA) hands Islam KAZHAROV (UWW) a 8-3 loss. Big win for Gaidarli who finished 18th last year but has a silver medalist from 2024 European U20 Championships.

13:05: Ebrahim ELAHI (IRI) keeps a strong defense after taking a 4-1 lead against Sungkar SEIDAKHMET (KAZ) at 70kg and wins 4-2. Elahi will face PJ DUKE (USA) in the semifinals after the U.S. wrestler defeated Abdoullah NAKAEV (FRA), 14-4, in the quarterfinals. This was Duke's third victory via fall or technical superiority. Nakaev had some good scrambles but Duke managed to finish better.

12:40: Raul CASO (ITA) with a takedown in the final second to beat Parvinder SINGH (IND) at 74kg. Caso had just six seconds to score two points to win 5-4.

12:37: European U20 silver medalist Yusif DURSUNOV (AZE) with a quick fall over Ruije LI (CHN) at 125kg. The former world U17 champion is looking for a U20 world title.

12:35: Ismail KHANIEV (UWW) got on board with a passivity point against Manuel WAGIN (GER) in their 74kg quarterfinal. Wagin could not get his duckunders going in that match as Khaniev underhooks were solid. Khaniev avenges his European U20 semifinal loss by beating Wagin 10-0

12:27: Konstantine PETRIASHVILI (GEO), with his brother and Olympic champ Geno cheering from the stands, works a good 10-0 win over Andriyan VALKANOV (BUL) at 97kg.

12:20: Incredible comeback from Asian U20 champ Yedige KASSIMBEK (KAZ) against Narantulga DARMAABAZAR (MGL) at 125kg. In a rematch of the Asian U20 final which the Kazakh wrestler won, Kassimbek breaks Darmaabazar and wins 15-12 after being down 12-5 at the break.

12:15: A third U.S. vs Turkiye head-to-head match today. Returning bronze medalist at 97kg Justin RADEMACHER (USA) is countered by Ibrahim BENEKLI (TUR) a couple of times in the first period but he holds a 6-6 lead for his four-pointer. The second period is very straightforward as Rademacher gets the leg lace to lead 10-6. Benekli gets two points on board but Rademacher ultimately gets the fall with a 17-8 score. The head-to-head score is 3-0 for U.S.

12:05: Returning fifth-place Nikolaos KARAVANOS (GRE) brings down Asian U20 champion Erfan ALIZADEH (IRI), beating the Iranian 7-5. He led 5-5 on criteria and Alizadeh tried to hit a takedown but Karavanos counters with a takedown and wins at 97kg.

11:40: Noah LEIBOWITZ (JPN) begins with a 5-0 win over Aitenir MAKSATOV (KGZ) at 97kg. Leibowitz is one of the more exciting talents in Japan heavyweight and right behind Arash YOSHIDA (JPN)

11:30: Unlikely that PJ DUKE (USA) will be stopped in Samokov! He pins Gabriel SANCHEZ (MEX) in his second bout and has stormed to the quarterfinals at 70kg.

11:20: European U20 silver medalist Raul CASO (ITA) hangs on for a 9-8 wins at 74kg over Asian U20 champion Mahdi MAMIVAND (IR). A four-pointer at the start of the match keeps him ahead. 

11:10: A potential final but we have it in 1/8 as returning silver medalist Ladrion LOCKETT (USA) takes on European U23 champion Ismail KHANIEV (UWW). Both trade stepout and Lockett leads 1-1 at the break. Khaniev gets another stepout for a 2-1 lead. Lockett is called for aggressive push and gets caution. Khaniev gets another point to make it 3-1. Khaniev is given another stepout but U.S. challenges the call. But clear stepout from Lockett and challenge is lost. A 5-1 lead for Khaniev with 24 seconds remaining. A stepout is all Lockett gets and Khaniev wins 5-2.

10:55: Big match at 74kg! European U20 champion Manuel WAGIN (GER) takes on senior European bronze medalist Aghanazar NOVRUZOV (AZE) at 74kg. Novruzov put on the shot clock but he scores a takedown after breaking Wagin's chest wrap and lead 2-0 at the break. Wagin gets on the leg in the second period but gets only a stepout. He adds another and a fleeing caution for Novruzov for Wagin to lead 3-2. Two beautiful duckunders from Wagin and earned two takedowns to lead 7-4. He wins the bout 7-2.

10:40: Ebrahim ELAHI (IRI), a former world U17 champion, almost made a mess of his first bout at 70kg against SAGAR (IND). He led 6-1 before Sagar tries to make a comeback against a tiring Elahi. A stepout for Sagar makes it 6-3 but only 13 seconds left. Elahi gives up another stepout and docked a point for fleeing, score changes to 6-5. But Sagar can't get two points to win in the final three seconds.

10:25: PJ DUKE (USA) hits the leg lace over Umut USLU (TUR) in his first bout to win 11-0 at 70kg. Duke will be on the senior U.S. team as well for the World Championships, a spot he won after beating Yianni DIAKOMIHALIS (USA) in the trials.

10:20: Kanata YAMAGUCHI (JPN) leg laces Catalin SPINU (MDA) to get the win at 74kg, a weight class which has good wrestlers on the same side. Asian U20 champion Mahdi MAMIVAND (IRI) breaks Aliaksandr VIARBITSKI (UWW) to win 9-2, eight of his points were scored in the second period.

10:10: Ismail KHANIEV (UWW) and Ladrion LOCKETT (USA) roll to 10-0 win over Vatan ANNAORAZOV (TKM) and Tolui MUNKHBAT (MGL) respectively. Novruzov has to work little harder but wins against Stiliyan DZHOROV (BUL)

10:00: What a line-up to start the day in Samokov! Ismail KHANIEV (UWW), Ladrion LOCKETT (USA) and Aghanazar NOVRUZOV (AZE) all in action on three actions at 74kg.