#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Paris 2024 Wrestling Day 4: Yazdani, Lee, makes semis; Sakurai vs Maroulis set

Thursday, August 8, 2024 - 08:30 By Ken Marantz & Vinay Siwach

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PARIS (August 9) -- Freestyle action kicks off in Paris with 57kg and 86kg as Rei HIGUCHI (JPN) and Hassan YAZDANI (IRI) look to change their silver medals from past Olympics to gold. In 57kg, Helen MAROULIS (USA) is trying to do the same but world champion Tsugumi SAKURAI (JPN) is in her way.

LIVE MATCH ORDER | PARIS 2024 DAY 3

13:31: Hassan YAZDANI (IRI) is back in the Olympic semifinals! He got thrown for a huge four from Dauren KURGULIEV (GRE) but he comes back to break Kurguliev and win 9-4 and book a spot against Myles AMINE (SMR)

13:20: A bout for the ages as returning bronze medalist Myles AMINE (SMR) beats Osman NURMAGOMEDOV (AZE) 16-14 to book his spot in the semifinal! Nurmagomedov took the lead using a leg lace but Amine hit the same and reclaimed the lead. At 16-12, Amine was happy to keep his distance from Nurmagomedov even if that meant giving up a takedown.

13:08: Magomed RAMAZANOV (BUL) pins Javrail SHAPIEV (UZB) in the second period. What a win for Ramazanov and he moves into the semifinal at 86kg. He will face Aaron BROOKS (USA) for a spot in the final

13:06: Anastasia NICHITA (MDA) with a first-period fall of Giullia PENALBER (BRA) to book her spot in the women's 57kg semifinals. The former 59kg world champion will face Hong.

13:04: Gulomjon ABDULLAEV (UZB) gets a 4-point counter and three takedowns in a 12-5 victory over Arsen HARUTYUNYAN (ARM) and he's into the freestyle 57kg semifinal and a date with Lee.

13:00: Kexin HONG (CHN) wins a thriller in the women's 57kg quarterfinals over Odunayo ADEKUOROYE (NGR), finishing off the Nigerian with a cradle for a fall with :44 left after she had just surrendered the lead. Adekuoroye strikes first with a pair of takedowns, but Hong responds with a takedown and three lace-lock rolls to go up 8-4. In the second period, Adekuoroye goes ahead on criteria with a takedown and lace lock, but Hong strikes back by getting her into a cradle and securing the fall.

12:55: Aaron BROOKS (USA) is on mission today! He takes out Hayato ISHIGURO (JPN) 11-1 at 86kg. The pace of that bout was unreal and completely broke Ishiguro

12:51: Helen MAROULIS (USA) scores three takedowns and she's into the women's 57kg with a 7-4 victory over Alina HRUSHYNA AKOBIIA (UKR). She will face Sakurai in a rematch of the semifinals at last year's worlds in Belgrade, which Sakurai won 6-0.

12:49: Spencer LEE (USA) gives up an early takedown to Bekzat ALMAZ UULU (KGZ) in their freestyle 57kg quarterfinal, but then he gets to work. He twice gets a takedown-exposure combo, then finishes off a 12-2 win with a 4-point takedown with 58 seconds left in the first period.

12:45: Hassan YAZDANI (IRI) has been spotted. He begins with a 10-0 win over Jayden LAWRENCE (AUS) who has scored two points over Yazdani at the World Championships.

12:41: AMAN (IND) earns a clash with Higuchi in the freestyle 57kg semis after using the lace lock to chalk up a 12-0 victory over Zelimkhan ABAKAROV (ALB).

12:39: Tsugumi SAKURAI (JPN) is at her dominating best, piling up the points with both offensive and defensive takedowns and a pair of stepouts against Luisa VALVERDE (ECU). When it hits 11-0, she is in the middle of applying an arm bar that puts Valverde onto her back for a fall at 4:35.

12:28: Dauren KURUGLIEV (GRE) is coming in hot! He moves into the quarterfinals with an 11-0 win over Ethan RAMOS (PUR). His likely quarterfinal opponent -- Hassan YAZDANI (IRI)

12:33: Rio Olympic silver medalist Rei HIGUCHI (JPN) takes the mat for the first time in the freestyle 57kg quarterfinals after his first-round opponent, Alireza SARLAK (IRI), failed to make weight. Higuchi dominates Darian CRUZ (PUR), scoring with some creative exposures to finish off a 12-2 victory early in the second period.

12:30: World silver medalist Anastasia NICHITA (MDA) easily gets past Sandra PARUSZEWSKI (GER) 9-0 to secure a place in the women's 57kg quarterfinals.

12:26: Osman NURMAGOMEDOV (AZE) makes his Olympic debut with a win over Bat Erdene BYAMBASUREN (MGL) at 86kg. A top 12-2 win to advance to the quarterfinals.

12:22: Three-time world bronze medalist Arsen HARUTYUNYAN (ARM) grabs the final place in the freestyle 57kg quarterfinals with a 13-3 win over Roman BRAVO (MEX).

12:19: Giullia PENALBER (BRA) makes short work of Rckaela AQUINO (GUM), slamming to her back for a 4-point takedown and securing the fall in 1:02 to advance at women's 57kg.

12:16: Returning bronze medalist Myles AMINE (SMR) shows why he is a threat. Top defense as he beats Vasyl MYKHAILOV (UKR) 7-4 to move into the quarterfinals at 86kg.

12:15: Kexin HONG (CHN), a winner this year in Budapest and Zagreb, wins a lively clash with Khongorzul BOLDSAIKHAN (MGL), advancing at women's 57kg with a 16-12 victory. Hong takes an 8-0 lead, but Boldsaikhan cuts the lead to 2 in the second period. Hong puts up 6 with a takedown-lace lock combination, only for Boldsaikhan to get 4 with a counter lift. But Hong gets a final 2-point exposure to notch the win.

12:11: Gulomjon ABDULLAEV (UZB) gets a 4-point throw in the first period, then gets a pair of exposures countering a front headlock roll in the second in an 11-4 win over Aliabbas RZAZADE (AZE) at freestyle 57kg.

12:04: World bronze medalist Odunayo ADEKUOROYE (NGR), looking for her first Olympic medal in a thrid appearance, advances at women's 57kg by injury default when Chaimaa AOUISSI (ALG) suffers a head gash and is unable to continue.

12:02: Magomed RAMAZANOV (BUL) pulls out his 'A' game to beat Alexander MOORE (CAN) 12-2 in the opening round. He will face Javrail SHAPIEV (UZB) who defeated Vladimeri GAMKRELIDZE (GEO) 5-2 in the other bout.

12:00: Spencer LEE (USA), competing on a top world stage for the first time since winning back-to-back world junior titles in 2015-16, scores a takedown and activity point in the first period, and holds on for a 3-2 win over Wanhao ZOU (CHN) at freestyle 57kg. Zou gets a pair of stepouts late in the second period but just ran out of time.

11:59: In a wild clash of 2022 world bronze medalists, Alina HRUSHYNA AKOBIIA (UKR) rallies out of an eight-point hold to defeat Anhelina LYSAK (POL) 16-13 at women's 57kg. Lysak had three 4-point moves and led 13-5 when Hrushyna Akobiia hit a 4-pointer of her own. In the final 30 seconds, she picked up a takedown and a stepout to go ahead, then added a late takedown. Whew!

11:47: Bekzat ALMAZ UULU (KGZ) scores a second-period takedown with Asian bronze medalist Meirambek KARTBAY (KAZ) on the activity clock to take a 3-1 lead, then adds a stepout for a 4-1 victory at freestyle 57kg.

11:45: Hayato ISHIGURO (JPN) has no trouble disposing of Fateh BENFERDJALLAH (ALG) via technical superiority and sets up a 86kg quarterfinal with Aaron BROOKS (USA).

11:41: Helen MAROULIS (USA), looking for her second Olympic gold and third medal overall, repeats her victory from the 2021 world final over ANSHU (IND) to advance to the women's 57kg quarterfinals 7-2. Maroulis uses an effective single-leg attack to score three takedowns

11:38: Aaron BROOKS (USA), who defeated David TAYLOR (USA) in the U.S. trials, gave up an early stepout but bounced back with two takedowns and beat top seed Azamat DAULETBEKOV (KAZ) 4-1 in the opening round at 86kg. 

11:36: Diamantino IUNA FAFE (GBS), only the third wrestler in Guinea-Bissau history to appear in the Olympics, looks like a seasoned pro in taking a 6-0 lead against world bronze medalist Zelimkhan ABAKAROV (ALB) at freestyle 57kg. But the match is six minutes, and Abakarov comes back with two takedowns, adding a lace lock after the second. An unsuccessful challenge adds a point as Abakarov advances 7-6.

11:33: An impressive start for Luisa VALVERDE (ECU), who opens with a 4-point takedown against Aurora RUSSO (ITA) at women's 57kg, then scores a takedown to the back and secures the fall at 2:34.  

11:27: Two-time reigning world champion Tsugumi SAKURAI (JPN) opens her Olympic debut at women's 57kg with an activity point, then a slick ankle pick for a takedown against Hannah TAYLOR (CAN), but gets reversed going for a lace lock. She adds a stepout and another takedown in the second period for a hard-fought 6-1 win.

11:26: 2023 Asian champion AMAN (IND) uses a shrug-by to get behind Russian-born 2021 European champion Vladimir EGOROV (MKD) for the clinching takedown in a 10-0 win at freestyle 57kg.

11:17: Khulan BATKHUYAG (MGL) spots Dominique PARRISH (USA) a four-point lead in their women's 53k repechage, then storms back to go ahead 10-4 with a back trip before latching onto a cradle for a fall.

11:14: Darian CRUZ (PUR) picks up a big win for the Caribbean nation, locking up Gamal MOHAMED (EGY) in a cradle and securing the fall in their freestyle 57kg opener.

11:09: Luis ORTA (CUB), denied in his bid for a second straight Olympic gold, will get a chance for a bronze after storming to a 9-0 victory over Ishak GHAIOU (ALG) in the 67kg repechage.

11:08: Hyogyong CHOE (PRK) stays on track to give the DPR Korea its first-ever women's Olympic medal with an 11-0 repechage victory over European champion Andreea ANA (ROU) at 53kg. Choe will take on Annika WENDLE (GER).

11:04: In the opening match on Mat A, Amantur ISMAILOV (KGZ) uses an arm throw for a quick 4-pointer, then lifts and throws Mate NEMES (SRB) for 4 more and an 8-0 win in their Greco 67kg repechage. He will face Hasrat JAFAROV (AZE) in a bid for Kyrgyzstan's third bronze medal in Greco later tonight.

10:45: We are beginning with Freestyle at Paris 2024 in two weight classes and women's wrestling will continue with 57kg.