#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

Finland looking for head coaching candidates

By United World Wrestling Press

HELSINKI, Finland (September 23) --- The Finnish Wrestling Federation is looking for a head coach and national team coaches for results-responsible positions for the 2025–2028 Olympics. We require the coach to have competence and commitment to the level of requirements of international top sports/youth coaching activities aimed at the top.

Duties and responsibilities of the Head Coach

  • Acts as the head of coaching and leads coaching activities (all forms of wrestling)
  • Responsible for LA2028 federation-led coaching of elite athletes (plans, daily coaching, competitions, camps, follow-up)
  • Responsible for success according to the goals, works closely with HUY, coaching centers and other important stakeholders
  • Responsible for the implementation of the national team activities of all forms of wrestling according to the budget (monitoring)
  • Developer of top coaching and participates in coach training.


The national team coach works full-time in contract-led coaching positions (e.g. top-level coach, youth national team coach) and in daily coaching. In addition to his own job, the OTO national team coach works in the coaching positions of the federation management according to the contract. The tasks and responsibilities of the national team coaches in question become clearer when the whole of the coaching is clear.

Responsibilities, tasks and other working conditions related to the content of the work are agreed upon in negotiations between the parties. The tasks, their fulfillment and the duration of the fixed-term contract depend on the commitments of the Olympic Committee's elite sports unit and other sponsors of the salary. An entity other than Painiliitto can also act as an employer. The work includes travel and evening and weekend work, and no separate compensation is paid for it.

If you are interested in the above-mentioned positions, please send a free-form application and a concise summary of your skills, education and experience by email to info@painiliitto.net by Friday, October 4, 2024.

Also, tell us your salary expectations and which positions you are interested in ( wrestling form, age group, full-time job, or working alongside your own job, etc. ). You can apply for several different positions with one application, as long as you tell us which positions you are interested in. Employment begins on January 1, 2025 or later, when case-specific salary funding has been confirmed.

Inquiries: Pekka Paavola, Chairman of the Wrestling Association (044 977 5287)