#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

World Championships 2025: Day 6 GR 55kg, 77kg, 82kg, 130kg Highlights

By Ken Marantz & Vinay Siwach

ZAGREB, Croatia (September 18) -- Greco-Roman day at the World Championships in Zagreb. Four weight classes -- 55kg, 77kg, 82kg and 130kg -- are in action with Olympic champion Nao KUSAKA (JPN) and Demeu ZHADRAYEV (KAZ) are expected to meet in 77kg quarterfinals.

WATCH LIVE | LIVE MATCH ORDER | DAY 5 RESULTS

77kg semifinals
SF 1: Malkhas AMOYAN (ARM) vs. Alireza ABDEVALI (IRI)
SF 2: Nao KUSAKA (JPN) vs. Robert FRITSCH (HUN)

14:55: In the most anticipated match of the session, Nao KUSAKA (JPN) repeated his victory Demeu ZHADRAYEV (KAZ) from the final at the Paris Olympics to advance to the 77kg semifinals as he pursues a first world gold. Kusaka got the first chance at par terre, but it was Zhadrayev who came out with the points. Kusaka went to his usual cross body lock, but Zhadrayev used the momentum and timed it perfectly to launch a throw himself. Although Kusaka got behind for reversal, it left Zhadrayev ahead 2-2 on criteria. In the second period, a quick charge at the whistle sees Kusaka gain a stepout that is awarded on challenge. Kusaka adds another stepout, then fends off the pressure from Zhadrayev while avoiding getting flagged for passivity and advances with a 4-2 victory. Next up for Kusaka will be Robert FRITSCH (HUN), from the country where the Japanese went to train prior to his triumph in Paris.

14:54: Malkhas AMOYAN (ARM) blocks Ahmet YILMAZ (TUR) as the Turkiye tries to turn Amoyan from par tarre to get the two points for danger position. There is no way back for Yilmaz as Amoyan, the Olympic bronze medalist, wins 3-1 to enter the semifinals at 77kg.

14:53: The Iranian win-rush continues as the country puts all four wrestlers in the semifinals with Alireza ABDEVALI (IRI) beating Sanan SULEYMANOV (AZE), 3-1, at 77kg. Abdevali turned Suleymanov from par terre to take the lead and the win.

14:50: Robert FRITSCH (HUN) spoils the bid of local hero Antonio KAMENJASEVIC (CRO) to make the 77kg semifinals, scoring a stepout in the first period that proves the difference in a 2-1 victory.

55kg semifinals
SF 1: Emin CAKIR (TUR) vs. Vakhtang LOLUA (GEO)
SF 2: Eldaniz AZIZLI (AZE) vs. Payam AHMADI (IRI)

14:42: European bronze medalist Vakhtang LOLUA (GEO) is into the world semifinals with a 3-2 victory over Denis MIHAI (ROU). A stepout from Lolua made the difference as he held criteria at 2-2. A lost challenge from Mihai gives another point to Lolua

14:40: In a battle between a 30-something and a teenager, experience wins out, which is not surprising given it involves four-time 55kg world champion Eldaniz AZIZLI (AZE). Azizli scores a takedown and gut wrench in the first period against 18-year-0ld Jayden RANEY (USA), who gets his chance on top in par terre in the second, but cannot budge the Azeri, who wins 5-1 to advance to the semifinals.

14:35: Emin CAKIR (TUR) upsets former world bronze medalist Ikhtiyor BOTIROV (UZB) at 55kg, with a 9-0 technical superiority win.

14:31: Payam AHMADI (IRI) quickly joins the Iranian parade into the semifinals, needing just 25 seconds to bull Artiom DELEANU (MDA) down to the mat and execute three quick-fire rolls for an 8-0 victory at 55kg.

82kg semifinals
SF 1: Taizo YOSHIDA (JPN) vs. Gela BOLKVADZE (GEO)
SF 2: Karlo KODRIC (CRO) vs. Gholamreza FAROKHI (IRI)

14:28: A match for the ages as Taizo YOSHIDA (JPN), a former world U17 champion and recent world U20 bronze medalist, beats European champion Gurban GURBANOV (AZE), who is cautioned out of the match. Gurbanov had a 6-2 lead but Yoshida, a powerhouse, keeps pressuring Gurbanov who is struggling with conditioning. A slew of stepouts and Yoshida makes it 8-6. On the stepout with 16 seconds left, Gurbanov receives his third caution and is disqualified from the match, giving Yoshida the win.

14:22: Adlet TIULIUBAEV (UWW) thought he had it covered but Gela BOLKVADZE (GEO) scores two turns from the third passivity par terre to beat Tiuliubaev 5-4 and enter the semifinals at 82kg.

14:20: Karlo KODRIC (CRO), perhaps charged up by a vocal block of home fans in the stands nearby, steps over for 2 on a gut wrench attempt by Mihail BRADU (MDA), giving him a 4-1 lead midway through the second period of their 82kg quarterfinal. Kodric gives up a late stepout, but walks off a 4-2 winner.

14:15: Gholamreza FAROKHI (IRI) fights off a whizzer by Ramon BETSCHART (SUI) to secure a takedown, then traps an arm and executes four exposures to advance to the 82kg semifinals with an 8-0 victory in 1:05.

130kg semifinals
SF 1: Darius VITEK (HUN) vs Pavel HLINCHUK (UWW)
SF 2: Amin MIRZAZADEH (IRI) vs Wenhao JIANG (CHN)

14:07: Wenhao JIANG (CHN) with a pair of stepouts and he's into the 130kg quarterfinals with a 4-1 win over Jello KRAHMER (GER).

14:05: Darius VITEK (HUN) is the beneficiary of the new Greco-Roman rule in which the wrestler with first passivity point win. He beats Mykola KUCHMII (UKR), 1-1, at 130kg.

14:03: Pavel HLINCHUK (UWW) with an over-under throw for four over Hamza BAKIR (TUR) in the 130kg quarterfinals. Bakir tries to come back with a double-arm lock throw but Hlinchuk blocks and secures the fall.

14:01: Elias KUOSMANEN (FIN) surprisingly throws world champion Amin MIRZAZADEH (IRI) for 4 with an arm throw in their 130kg quarterfinal, but any joy is gone in milliseconds as the Iranian rolls through the move and puts Kuosmanen on his back. Mirzazadeh doesn't waste the opportunity and secures the fall in 1:13.

Quarterfinals will begin at the same time

13:47: Olympic champion Nao KUSAKA (JPN) books an Olympic final rematch with Demeu ZHADRAYEV (KAZ) with a 7-0 victory over Ihor BYCHKOV (UKR) at 77kg. He scored all his points in the first period and somehow there were no points in the second period.

13:43: Malkhas AMOYAN (ARM) caps a one-sided 10-0 victory over Mateusz BERNATEK (POL) with a 4-point throw in the second period to secure his berth in the 77kg quarterfinals.

13:37: Alexandrin GUTU (MDA) used his head, and not in a good way, and it cost him a shot at a gold medal. Gutu was leading FRITSCH (HUN) 2-0 in their 77kg bout when he was hit with a 2-point penalty for a head butt, which also put him behind on criteria. Fritsch then received a passivity point, and he held on for a 3-2 victory. Ironically, Gutu suffered a head cut from his own action and had to have treatment, including a bandage around his head, which he ripped off and tossed in anger after the match.

13:30: Aleksa ILIC (SRB) almost pulls off a huge upset over Olympic silver medalist Demeu ZHADRAYEV (KAZ) at 77kg. Ilic led 5-1 at the break but Zhadrayev, who for the par terre, scored a turn to make it 5-4 but a stepout gave a point to Ilic. Zhadrayev hits a big four-pointer against a tired Ilic his place in the quarterfinal with an 8-6 win.

13:21: World bronze medalist Denis MIHAI (ROU) with a takedown and roll, then a 4-point takedown against an overmatched Alexander CUEVAS (SGP) and he's into the 55kg quarterfinals with an 8-0 victory in just over a minute.

13:10: World U20 champion Payam AHMADI (IRI) gets his debut on the senior level off to an impressive start, manhandling Ulan MURATBEK UULU (KGZ) in a 9-0 win to advance to the 55kg quarterfinals.

13:07: Young Taizo YOSHIDA (JPN), the 2024 Asian champion, extricates himself from a 4-point hole, scoring five points in the second period to top Alexander JOHANSSON (SWE) 6-5 at 82kg. Yoshida, who gave up a 4-point arm throw in the first period, pressures Johansson down for two takedowns, then gets a stepout with :54 left to take the lead for the first time.

13:05: Gurban GURBANOV (AZE)  gets the first of the two passivity calls, and with no other scoring, that makes him a 1-1 winner over Shahin BADAGHIMOFRAD (QAT) at 82kg.

13:04: Gholamreza FAROKHI (IRI) with powerpacked 8-0 technical superiority win over world silver medalist Erik SZILVASSY (HUN) at 82kg. Szilvassy was never allowed to settle down by Farokhi

13:00: Four-time world champion Eldaniz AZIZLI (AZE) with a 22-second technical superiority over Anil MOR (IND) at 55kg.

12:58: A stepout with 33 seconds left, Hamza BAKIR (TUR) beats Oscar PINO (CUB) 3-1 at 130kg. Bakir led 1-1 on criteria as he was given the first par terre position. But As Pino tried to score a stepout late in the second period, Bakir turned it around and managed to force Pino to put the hand before Bakir himself did. Cuba challenged the call but lost it.

12:52: With calls of 'Karlo! Karlo!' and the banging of drums reverberating throughout the arena, Karlo KODRIC (CRO) is through to the 82kg quarterfinals with a 5-0 victory over Bekzat ORUNKUL UULU (KGZ).

12:45: Pavel HLINCHUK (UWW) comes back from 3-1 down to beat Razmik KURDYAN (ARM) 4-3, thanks for a successful challenge from Hlinchuk at the end.

12:42: Defending 130kg champion and Olympic bronze medalist Amin MIRZAZADEH (IRI)  gets two gut wrenches off par terre for a 5-0 lead over Marko KOSCEVIC (CRO), much to the dismay of the home crowd. In the second period, Mirzazadeh adds a stepout, then scores a takedown for an 8-0 win with just over two minutes left.

12:36: Four-time Asian medalist Alimkhan SYZDYKOV (KAZ) rns out of a gas about two minutes to soon, giving Mykola KUCHMII (UKR) two easy takedowns in the second period and a 6-4 win at 130kg.

12:35: Elias KUOSMANEN (FIN) pulls off the biggest surprise of the session so far, scoring a late takedown to topple Sergei SEMENOV (UWW) 3-3 at 130kg. In the first period, Semenov counters a throw attempt for a 2-point takedown, with an additional point for an unsuccessful challenge, but Kuosmanen strikes back with a stepout to make it 3-1 at the break. In the second period, a mighty shove sends Semenov down to the mat, and Kuosmanen pounces to secure the takedown and the shocking victory.

12:12: Jonni SARKKINEN (FIN) gets the first par terre position in the 77kg bout against Olympic silver medalist Demeu ZHADRAYEV (KAZ) and he scores from a throw in which the Kazakhstan wrestlers lands outside the zone. Sarkkinen leads 2-0. Just before the break, Zhadrayev gets a stepout to make it 2-1 Zhadrayev got the par terre in the second period to take a 2-2 criteria lead before getting a exposure for two points. Finland challenges the call. The two points are confirmed and Zhadrayev lead grows to 5-2, which remains the winning score.

12:09: Paris Olympic bronze medalist Malkhas AMOYAN (ARM), a former world champion with three world medals, was about to become the beneficiary of the new rule giving the wrestler who scores the first point in a Greco bout that ends 1-1 the victory, but a late challenge over a last-second move instead makes him a 2-1 winner over Kamal BEY (USA).

12:05: Two-time world U23 champion Alexandrin GUTU (MDA) gets off to an awesome start, throwing Lai Hsing YAO (TPE) twice with spectacular four and five pointers to start his campaign at 77kg with a 12-0 win.

11:57: A welcome win for the home team. Antonio KAMENJASEVIC (CRO) rips off four rolls from par terre and he advances with a 9-0 victory over Hyeonjin KANG (KOR) at 77kg.

11:55: Olympic champion Nao KUSAKA (JPN) warms up with an 8-0 technical superiority win over AMAN (IND) at 77kg. He is expected to meet Olympic silver medalist Demeu ZHADRAYEV (KAZ) in the quarterfinals if the seeds hold.

11:40: Taiga ONISHI (JPN), whose younger sister Sakura won the women's 59kg gold on Tuesday night, gets a quick takedown, only to have Huoying SHI (CHN) reverse in their opening match at 55kg. Shi goes ahead in the second period with an exposure off an arm throw attempt, then hits a back suplex that is good for another 2. Shi resists a throw attempt and gets another 2, giving him a 7-2 win.

11:19: Gholamreza FAROKHI (IRI), winner of the Ranking Series event here in Zagreb, has no need to go to par terre. He alternates three takedowns with two stepouts, then gets a point for a denied challenge to defeat Qingzhe LI (CHN) 9-0 in precisely two minutes at 82kg.

11:15: Four-time world medalist Oscar PINO (CUB), his nation's heir apparent at 130kg to legendary five-time Olympic champion Mijain LOPEZ (CUB), easily executes a gut wrench from par terre, then is a rock when put on the bottom and he's through with a 3-1 victory over Jacob LOGAARD (SWE).

11:05: Pavel HLINCHUK  (UWW), who won 2023 world u23 gold at 97kg, is now at 130kg. He begins his first World Championships at this weight with a 9-0 victory over Sulkhan BUIDZE (GEO).

11:00: Sergei SEMENOV (UWW), a two-time former Olympic bronze medal who has a world gold from 2018, gets a pair of rolls from par terre and, although Cohlton SCHULTZ (USA) managed a reversal after the second one, safely posts a 5-2 victory at 130kg to start the Greco action on Mat D.

10:55: Alexander JOHANSSON (SWE) gets a big win for Sweden as he defeats former European champion and young star Alperen BERBER (TUR) 2-1, at 82kg. Berber is coming back after an injury he suffered at the Mongolian Ranking Series.