#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

U23 World Championships 2025 Day 1 Highlights

Monday, October 20, 2025 - 08:07 By Vinay Siwach

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NOVI SAD, Serbia (October 20) -- The eighth edition of the U23 World Championships begins in Novi Sad with around 700 wrestlers participating.

WATCH LIVE | LIVE MATCH ORDER | U23 WORLDS PREVIEW

14:25: Razmik KURDYAN (ARM) hangs on a 3-2 win over Artur SARKISJAN (CZE) at 130kg and reaches the semifinals. Sarkisjan with a challenge, asking for a foul but reviews show no foul. The lost challenge gives Kurdyan a clear 3-2 lead.

14:20: Vitalie ERIOMENCO (MDA), bronze medalist at the World Championships, makes his way to the semifinals at 63kg. He needs only three minutes and 26 seconds to beat Adham ELSAYED (EGY).

14:00: Yassine BEN LABED (POL) has surprised everyone with his performance here in Novi Sad. After beating Ruben GEVORGYAN (ARM) and Deni NAKAEV (GER), he now beats Brian RUIZ MARIN (VEN) 2-1 and marches into the semifinals at 87kg.

13:55: A 41-second technical superiority win for Fardin HEDAYATI (IRI) at 130kg. He scores a takedown and three turns from par terre to win 9-0

13:50: Levente LEVAI (HUN) into the semifinals at 77kg after a 3-1 win over Samvel TERTERYAN (ARM). A turn from par terre gave him a 3-0 lead and he escaped easily when he was put on par terre.

13:40: Doniyorkhon NAKIBOV (UZB) with a strong defense in the final minutes against Ahoura BOUVEIRI PIANI (IRI) and hands him a 2-1 loss at 77kg. Nakibov did not allow Bouveiri Piani any openings.

13:25: A quick win for world champion Gholamreza FAROKHI (IRI) against Leon RIVALTA (ITA) at 87kg. He works on a reverse lift before controlling Rivalta on the mat for the fall. He enters the semifinals.

13:02: Ziya BABASHOV (AZE) hands Iran its first loss of the tournament as he beats Mohammad ABOUTALEBI NAVID (IRI) 3-1 at 63kg. Aboutablebi Navid failed to score any points from par terre.

13:00: Defending champion Fardin HEDAYATI (IRI) scores three turns par terre after taking a 3-0 lead to start his campaign with a 9-0 technical superiority win at 130kg against Saba CHILASHVILI (GEO).

12:40: Vladimeri KARCHAIDZE (FRA) moves into the quarterfinal at 87kg with a 3-1 victory over Maksat SAILAU (KAZ). He got the turn from par terre while Sailau did not.

12:20: Levente LEVAI (HUN) looks unstoppable at 77kg. He posts his second win, 9-0, against Benjamin HANSEN (NOR) after using a trap-arm and finish the match

12:00: Ahoura BOUVEIRI PIANI (IRI) gets the first par terre against Yeldos KAMELOV (KAZ) and scores a turn to lead 3-0 but he steps out when trying to lift Kamelov again. Iran challenge the call but lose the challenge. Bouveiri Piani scores a takedown and stepout next but Kazakhstan challenge for a foul. Kazakhstan lose the challenge and Bouveiri Piani leads 7-2 at the break. A scramble but Kamelov scores the stepout. Bouveriri Piani answers with a takedown to lead 9-3, before going up one. A stepout makes it 10-5 and he hands on to his lead to win at 77kg.

11:55: Big match at 77kg as Alexandru SOLOVEI (MDA) faces Temuri ORJONIKIDZE (GEO). Solovei cannot score from par terre but Orjonikidze hits a four to lead 5-1 in the second period. Solovei scores back to back takedown to make it 5-5 but Orjonikidze leads on criteria with a minute left. Solovei with a stepout to make it 6-5. Georgia challenges the call, and on review, it is actually Solovei who stepped out and Orjonikidze who wins 6-5

11:20: Recent world bronze medalist Vitalie ERIOMENCO (MDA) rolls Nurdaulet KAPAS (KAZ) four times from par terre and gets a 9-0 win at 63kg.

11:05: European U23 silver medalist Vladimeri KARCHAIDZE (FRA) failed to score from par terre but he manages a takedown before the break to lead 3-0 against Mahmoud IBRAHIM (EGY). He counters Ibrahim from par terre in the second period and holds his 6-1 lead to win at 87kg.

10:55: World 82kg champion Gholamreza FAROKHI (IRI) makes his debut at 87kg and rolls to a 8-0 technical superiority win over Lachin VALIYEV (AZE).

10:35: Samvel TERTERYAN (ARM) took a 5-0 lead and was going to hang on to it before Isami HORIKITA (JPN) mounted a comeback. But the Japanese wrestler could score only four points and Terteryan won 5-4 at 77kg

10:25: European champion at 72kg Levente LEVAI (HUN) begins with a 5-0 blanking of Davud MAMMADOV (AZE) at 77kg in Novi Sad.

10:00: Welcome to day one of the U23 World Championships in Novi Sad. Greco-Roman action will kick off with 63kg, 77kg, 87kg and 130kg.