#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Paris 2024: Lopez confident in his quest for fifth Olympic gold

Sunday, July 21, 2024 - 06:14 By United World Wrestling Press

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PARIS (July 21) -- In the history of the Olympic Games, only one athlete has won the gold medals five consecutive times: Ireen Wüst. At the 2022 Winter Olympics in Beijing, the Dutch speed skater completed the milestone and etched her name into the history books when she won the 1,500m race.

No Summer Olympian has ever won gold medals in the same individual event five consecutive times. No wrestler has ever won five gold medals. All that could change in Paris. And the man sniffing at the record is Mijain LOPEZ (CUB).

The man they fondly call ‘Gigante de Herradura’ and ‘El Terrible’ currently holds the record of winning the same individual Olympic event four times along with swim legend Michael Phelps, track hero Carl Lewis, the American discus throw hero Al Oerter, the sailor from Denmark Paul Elvstrom and Kaori ICHO (JPN) who, like Lopez, has four gold medals.

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) winning the gold medal at the 2008 Beijing Olympic Games. (Photo: United World Wrestling)

Born on August 20, 1982, the super heavyweight Greco-Roman wrestler made his first appearance at the Olympics in 2004. He was accompanied in the contingent by his elder brother Michel, a boxer (his other older sibling, Misael, was a rower). Michel won a bronze medal in the super-heavyweight division in Athens, a medal that continued Cuba’s historic dominance in boxing.

Lopez observed everything quietly at his maiden Games and when he returned to the biggest stage of all, in Beijing four years later, he would take the field by storm. The 6-foot-5-inch tall wrestler won a gold and repeated that feat in 2012, then in 2016 and the postponed Tokyo Olympics in 2021.

“I feel like it is a dream,” Lopez said. “I believe that it's a goal that I have had throughout my career. I have won four gold medals. I believe winning an Olympic gold medal is hard. So winning four and five is exceptional.”

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) defends his gold medal at 2012 London Olympic Games (Photo: United World Wrestling / Martin Gabor)

His stranglehold in the super heavyweight division at the Olympics has played side-by-side with his dominance at the World Championships – where he has five titles and three silver medals – and the nine Pan American Championships crowns that are to his name.

Lopez last competed at the Tokyo Olympics three years ago. After beating Iakobi KAJAIA (GEO) in the gold medal bout on superiority, he stayed away from the mat before resurfacing last year to renew his bid for a fifth Olympic gold.

In May 2023, he announced his intention to come back but didn’t straightaway dive into competition mode although he would have been the favorite to defend his Pan American Games title.

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) won his third gold medal at the 2016 Rio Olympic Games. (Photo: United World Wrestling / Tony Rotundo)

But due to a personal loss in the weeks leading up to the Pan-Am Games, Lopez opted out of the competition and chose to prepare himself for the bigger battle. He watched from the sidelines as for the first time since 2003, a new face stood on the top of the podium at the Pan-Am Games.

All the while, Lopez had been training with single-minded focus at his bases in Varadero, the scenic beach resort roughly 150 km from Havana, and the Pelado High-Performance Centre in Havana.

In Paris, he might have to fight two battles simultaneously. The first against his aging body — he is 41 years old at the moment. And once he manages that, the Cuban will have to navigate through a tough field, especially since he isn’t among the seeded wrestlers in the 130kg category.

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) won his fourth gold medal at the 2020 Tokyo Olympic Games. (Photo: United World Wrestling / Tony Rotundo)

Lopez has sounded unfazed. If anything, he is itching to better the record of one of his favorite athletes, someone he has called the greatest Olympian of all time – Phelps.

“The preparation is done. I feel in optimal condition and all wrestlers are motivated both in Cuba and internationally. It has been a very important time for me to keep the motivation to get to my sixth Olympic Games and fight for my fifth medal,” he said. “Something I am doing with great focus to be able to show the world that everything you have in mind, and want to achieve, can be achieved. I know it's in my mind, and I believe the possibility of achieving that result is high.”

Lopez wrestles in Paris on August 5 and 6.