#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Youngest wrestlers heading to Paris 2024

Monday, July 15, 2024 - 12:18 By Eric Olanowski

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PARIS, France (July 15) — As we approach the Paris 2024 Olympic Games (August 5-11), fans' attention will be split between the already-established stars and a promising new wave of Olympians aiming to make their mark in history.

Out of the 290 athletes (288 athletes + 2 refugees) bound for Paris 2024, 19 wrestlers under 21 can potentially become some of the youngest Olympic champions ever. Here’s how they break down by age:

18 years old: 1 wrestler
19 years old: 1 wrestler
20 years old: 5 wrestlers
21 years old: 12 wrestlers

Women’s wrestling dominates the youth spotlight, boasting the six youngest wrestlers in the field. There are 19 competitors under 21 years old, with freestyle and Greco-Roman each having seven wrestlers under this age bracket.

Xu WANG (CHN) remains the youngest-ever Olympic champion in women’s wrestling, a record now standing for over two decades. Wang clinched the 72kg gold at the Athens 2004  Games at just 18 years, 10 months and 27 days old.

Among the Paris contenders, Sol Gum PAK (PRK) stands out as the only wrestler young enough to challenge Wang’s enduring record. Born on November 2, 2005, Pak will compete in the 68kg category on August 5, with a chance to break the record on August 6. If she reaches the gold-medal bout, she’ll be 18 years, 9 months and 4 days old, surpassing Wang by 1 month and 23 days.

While Pak aims for history, rising star Antim Antim (IND) can also make waves in women’s wrestling by potentially surpassing Kaori ICHO (JPN) with a gold medal in the 53kg category. 

Antim, at 19 years, 11 months and 8 days, would edge out Icho’s age of 20 years, 2 months and 10 days during her Athens 2004 victory.

Elsewhere, young talents and reigning world champions Amit ELOR (USA), Akari FUJINAMI (JPN) and Nonoka OZAKI (JPN) will also be looking to leave a last impression on the record books.

Fujinami, who heads into Paris with a 120+ match winning streak, is the third youngest women’s wrestler. If Fujinami, the two-time world champion, comes out on top as most expect, she’d move into the No. 4 slot on the list, just ahead of London 2012 champ Natalya VOROBIEVA (RUS), who won at 21 years, 2 months and 13 days old. 

Fujinami would be 21 years and 10 months old on the day of the 53kg finals.

If Elor, aged 20 years, 7 months, and 4 days, secures victory in the 68kg bracket on August 6, she will become the third-youngest women’s wrestling Olympic champion, beating Jiao WANG’s age by nine days (20 years, 7 months, and 13 days).

Ozaki is aiming for a top-five spot, potentially overtaking Risako KAWAI (JPN), who was 21 years, 8 months, and 28 days old during her Rio 2016 victory. Ozaki, at 21 years, 4 months, and 13 days, could achieve this if she triumphs in France.

In Greco-Roman wrestling, Islambek ALBIEV (RUS) holds the record as the youngest Olympic gold medalist, set at the Beijing 2008 Games at 19 years, 7 months and 15 days old. 

Saied ESMAEILI, turning 21 on July 15, is the youngest competitor in the Greco-Roman field for Paris 2024. While Esmaeili is “too old” to challenge the top six spots, he could potentially become the seventh-youngest Greco-Roman Olympic champion, surpassing Boris GUREVICH’s (URS) age of 21 years, 4 months, and 4 days if he wins the 67kg final on August 8.

In freestyle wrestling, Aman AMAN (IND), Akhmed TAZHUDINOV (BRN), and Rahman AMOUZAD are the youngest contenders on the entry list. 

Aman, presently 20 years old but is turning 21 on July 16, is the youngest freestyle wrestler. He isn’t within reach of the youngest-ever title, currently held by Saban TRSTENA (YUG), who won gold at 19 years, 7 months and 9 days in Los Angeles 1984. But if Aman wins gold on August 9-10, aged 21 years, 0 months, and 25 days, he will rank as the 11th youngest Olympic champion, overtaking George DE RELWYSKOW (GBR), who won gold at the 1908 London Games at 21 years, 1 month and 6 days old.

While Amouzad is just out of reach of breaking into the top 15, Tazhudinov, who’ll be 21 years,  7 months and 24 days old on August 11, would steal the No. 14 spot from Hassan YAZDANI (IRI) by seven days.

Wrestling at the Paris Olympic Games starts Agust 5-11 and can be followed on www.uww.org.

Top-15 youngest Paris 2024 Entries:
1. Sol Gum PAK (DPRK) - 18 years old | November 2, 2005 |WW
2. Antim Antim (IND) - 19 years old | August 31, 2004 |WW
3. Amit ELOR (USA) - 20 years old | January 1, 2004 |WW
4. Akari FUJINAMI (JPN)- 20 years old | November 1, 2003 | WW
5. Kennedy BLADES (USA) - 20 years old | September 4, 2003| WW
6. Gabija DILYTE (LTU) - 20 years old | September 3, 2003 | WW
7. Aman AMAN (IND) - 20 years old | July 16, 2003 | FS
8. Saied ESMAEILI (IRI) - 21 years old  | July 15, 2003 | GR 
9. Aurora RUSSO (ITA) - 21 years old | June 3, 2003 | WW
10. Nonoka Ozaki (JPN) - 21 years old | March 23, 2003 | WW
11. Akhmed TAZHUDINOV (BRN) - 21 years old | January 25, 2003 | FS
12. Alireza MOHMADIPIANI (IRI) - 21 years old | October 30, 2002 | GR 
13.Hasrat JAFAROV (AZE) - 21 years old | October 5, 2002 | GR 
14. Zaineb SGHAIER (TUN) - 21 years old | September 25, 2002 | WW
15. Amirali AZARPIRA (IRI)- 22 years old | March 26, 2002 | FS