#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Big-throwing Machado claims debut Ranking Series gold

Monday, July 21, 2025 - 11:08 By Vinay Siwach

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BUDAPEST, Hungary (July 20) -- Thamires MACHADO (BRA) made brief headlines at the Pan-American Olympic Games Qualifiers in Mexico. She threw Amit ELOR (USA) for a lateral drop for four points. Machado had Elor in trouble which could have seen Elor, the champion in Paris Games, lose early. However, Machado fizzled out and lost her bout 6-4.

A year later on Saturday, the Brazilian won her first major gold medal at the Budapest Ranking Series after a stunning show of strength and big throws at the Ranking Series over the weekend.

"In every practice back home, I try to do the four-point moves. I want to throw," Machado said after receiving the gold medal.

In other weight classes, Grace BULLEN (NOR) had another epic match with Irina RINGACI (MDA) and won gold at 65kg and Kennedy BLADES (USA) won another Ranking Series gold to remain undefeated at 68kg going into the World Championships.

European champion Ekaterina VERBINA (UWW) and Amina TANDELOVA (UWW) won at 55kg and 62kg respectively.

Machado, competing in her first-ever Ranking Series event, won the 76kg gold medal with wins over Asian champion Aiperi MEDET KYZY (KGZ) and world U20 champion PRIYA (IND) in semifinal and final, respectively.

In the gold-medal bout, Machadofaced former world U17 and U20 champion Priya and used a similar lateral drop like she did against Elor to score a four-pointer over Priya in the first minute.

Priya was pushing for a stepout and Machado used that momentum to drop her for four-points. It was catch-up from there on for Priya who failed to score any points in the first period. She got a stepout in the second get on board. Struggling to get to Machado's legs, Priya forced another stepout to make it 4-2.

Machado was put on the activity clock in the last minute but she was happy to conceded that point than to go for all-out attack during those 30 seconds. Priya also waited for the activity clock to expire before pushing for a point, perhaps a mistake to take her foot of the pedal in the final minute.

During that time, Machado managed to catch her breath and defended all attacks, including one in the last five seconds to win 4-3 and the gold medal.

"I am happy to win this gold medal in Ranking Series," she said. "This is so special for me"

In the semifinals, Machado got the better of Medet Kyzy, who opened the scoring with a double-leg takedown for two points. She led 3-0 at the break as Machado failed to score after being put on the 30-second activity clock.

Machado got her first points when she defended a leg attack from Medet Kyzy and scored a go-behind takedown. She then launched a powerful gut-wrench and turned her three times to lead 8-3. Two stepouts in quick succession for Medet Kyzy cut Machado's lead to 8-5 but the Kyrgyzstan wrestler had only a minute left to score more points and secure the win.

As they scrambled for the final minute, Machado and Medet Kyzy locked each other at the edge but it was the latter who fell outside of the zone first which gave another point to Machado with 33 seconds left. Machado held her positions better than Medet Kyzy and managed to score another stepout to lead 10-5 and win the bout.

Born in one of the favellas in Rio de Janeiro, Brazil, Machado was part of one of the social project by the local council which taught wrestling to young kids. She joined the program and managed to learn wrestling.

In 2019, she won gold medal at the Pan-Am U20 Championships, her second ever competition. For five years, she was away from wrestling, but in 2024, she returned and won the Henri Deglane Grand Prix and was second at the 2025 Pan-Am Championships.

Bullen survives Ringaci

If both remain at the same weight class in the future, the Bullen-Ringaci rivalry can be the most fearsome in Women's Wrestling. The latest example was their 65kg final in Budapest where Bullen, down 16-8, pinned Ringaci was claim her second win over the former world champion in four months.

Ringaci, who needed one more turn from par terre or just survive the pin from Bullen, was frustrated with yet another loss and pushed aside Bullen after the bout.

The match began with a wonderful counter from Ringaci, who hit a cut-back after a Bullen snap to pass-by and got four points. Watch above. While Bullen survived the fall attempt, she fell behind 6-0.

A little later, it was Ringaci's chance survive a pin attempt from Bullen who lifted Ringaci well over her waist-level and slammed her for four. The first period ended with Bullen leading 6-6 on criteria.

Bullen tried the exact move of snap to pass-by in the second period and this time she succeeded, scoring two points and taking a clear 8-6 lead. Ringaci scored a takedown 30 seconds into the second period and scored six more points using three gut-wrenches. As she was going for the final turn to win the bout, Bullen blocked and got the headlock to pin Ringaci.

An aghast Ringaci was left in tears as Bullen herself was shocked to have won the bout, having snatched victory from the jaws of defeat.

At 68kg, Kennedy BLADES (USA) had a fine tournament, winning her second Ranking Series event and third tournament of 2025. In the final, she defeated Noemi SZABADOS (HUN), 13-2, a wrestler she had defeated 10-0 at the Zagreb Open in February.

The only bout she was not able to win via technical superiority was her semifinal against Yuliana YANEVA (BUL) as the Bulgarian was able to stop Blades to a 6-2 win. Blades had little injury scare in the final few seconds of the match but managed to continue.

Verbina captured the 55kg gold medal after a controlled 6-1 win over Karla GODINEZ (CAN) in the final while Tandelova blanked Alina KASABIEVA (UWW) 3-0 in the 62kg final.

RESULTS

55kg
GOLD: Ekaterina VERBINA (UWW) df. Karla GODINEZ (CAN), 6-1

BRONZE: Cristelle RODRIGUEZ (USA) df. Amory ANDRICH (GER), 10-0

62kg
GOLD: Amina TANDELOVA (UWW) df. Alina KASABIEVA (UWW), 3-0

BRONZE: Ana GODINEZ (CAN) df. Nikolett SZABO (HUN), 10-0
BRONZE: MANISHA (IND) df. Krystsina SAZYKINA (UWW), via fall (9-0)

65kg
GOLD: Grace BULLEN (NOR) df. Irina RINGACI (MDA), via fall (10-16)

BRONZE: Eniko ELEKES (HUN) df. Ekaterina KOSHKINA (UWW), via inj. def.
BRONZE: Macey KILTY (USA) df. Kadriye KOCAK AKSOY (TUR), 10-4

68kg
GOLD: Kennedy BLADES (USA) df. Noemi SZABADOS (HUN), 13-2

BRONZE: Brooklyn HAYS (USA) df. Hyeonyeong PARK (KOR), 5-4
BRONZE: Yuliana YANEVA (BUL) df. Alina SHEVCHENKO (UWW), 11-1

76kg
GOLD: Thamires MACHADO (BRA) df. PRIYA (IND), 4-3

BRONZE: Elmira SYZDYKOVA (KAZ) df. Valeriia TRIFONOVA (UWW), 11-0
BRONZE: Aiperi MEDET KYZY (KGZ) df. Seoyeon JEONG (KOR), 12-1