#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Budapest Ranking Series Greco-Roman Highlights

Sunday, July 20, 2025 - 08:52 By Vinay Siwach

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BUDAPEST, Hungary (July 20) -- The Budapest Ranking Series final day will see Greco-Roman action in seven weight classes -- 55kg, 60kg, 63kg, 67kg, 77kg, 82kg, 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

16:30: The end of the semifinals in Budapest. Giorgi MELIA (GEO) makes it to the 97kg final after a 5-1 victory over Murad AHMADIYEV (AZE). He will take on  Hayk KHLOYAN (ARM) who sneaks through with a 5-4 win over Arvi SAVOLAINEN (FIN).

16:12: Zoltan LEVAI (HUN) gets the benefit of Beka MELELASHVILI (USA) defensive fouls and win 4-3 at 82kg semifinals. He will face Adlet TIULIUBAEV (UWW) for the gold who defeated Rafael IUNUSOV (UWW), 5-1.

16:00: Robert Attila FRITSCH (HUN) launches Sergei STEPANOV (UWW) for a huge four-pointer in the last minute and wins the 77kg semifinal 6-3 to set up a final against Sergei KUTUZOV (UWW) after he defeated Sanan SULEYMANOV (AZE) 8-6. Suleymanov was going well with a 6-0 lead but when Kutuzov got the par terre, he reverse lifted Suleymanov for a four and another for two points to lead 7-6. A lost challenge made it 8-6 for the win.

15:40: European bronze medalist Joni KHETSURIANI (GEO) rolls to a 8-0 technical superiority win over Daniial AGAEV (UWW) in the 67kg final. But there will be no all-Georgian final as Leri ABULADZE (GEO) drops his semifinal to Valentic PETIC (MDA) 5-3.

15:25: Vitalie ERIOMENCO (MDA) takes out European silver medalist Karen ASLANYAN (ARM) 5-3 to enter the final at 63kg. Surprising win for Eriomenco but he will face Sergey EMELIN (UWW) for the gold medal. Emelin had a injury walkover in the other semifinal.

15:05: Nihat MAMMADLI (AZE) showing why he is the best in the world at 60kg as he beats Georgij TIBILOV (SRB) in a rematch of the European final. He defends most of Tibilov's attacks to win 3-2. He will face SUMIT (IND) in the 60kg final after the Indian pinned Galym KABDUNASSAROV (KAZ).

14:45: Emin SEFERSHAEV (UWW) needs all the luck he can as he beats Ikhtiyor BOTIROV (UZB), 5-5, on criteria in the 55kg semifinal. He will take on Marlan MUKASHEV (KAZ) for the gold medal after he defeated Alpamys DASTANBEK (KAZ), 8-0, in just a minute and 20 seconds.

Semifinals

14:15: Sergei KUTUZOV (UWW) scores turns from par terre and beats Asian champion Aram VARDANYAN (UZB) 9-0 to book a place in the semifinal against Sanan SULEYMANOV (AZE) at 77kg.

14:00: Nihat MAMMADLI (AZE) keeps and simple and gets both par terre advantages in the against Mehroj BAKHRAMOV (UZB) and beats him 4-0 at 60kg. This avenges his loss to Bakhramov at the Zagreb Open earlier this year.

13:55: Georgij TIBILOV (SRB) takes out Amiran SHAVADZE (GEO) 5-5 in the 60kg quarterfinals via criteria. Tibilov will face Mammadli in the semifinal, a rematch of the European final which Mammadli won

13:40: SUMIT (IND) breaks Dahyun KIM (KOR) down with his pace and secures the fall after an early scare in the 60kg bout. He moves into the semifinals of the Ranking Series.

13:35: European champion Emin SEFERSHAEV (UWW) comes strong in defense, blocking Anil MOR (IND) when the Indian was trying to turn Sefershaev from par terre. He also pushed him out for a point. Sefershaev win 4-1 at 55kg. 

13:25: Alex SZOKE (HUN) sends the local crowd into frenzy after beating Artur SARGASIAN (UWW) 6-6 on criteria at 97kg. Szoke had three two point techniques while Sargasian managed only two and the Hungarian kept the criteria.

13:15: European silver medalist Karen ASLANYAN (ARM) puts another clinical show and beats Ellis COLEMAN (USA) 6-1 at 63kg. He enters the semifinals.

12:45: World and European champion Nihat MAMMADLI (AZE) takes a little injury timeout before par terre but gets to work and finishes the bout against Seunghak KIM (KOR), 9-0, at 60kg.

12:20: Two huge losses as Sadyk LALAEV (UWW) drops his match 9-3 to SUMIT (IND) and on Mat D, Anvar ALLAKHIAROV (UWW) loses 9-0 to Dahyun KIM (KOR) at 60kg. Both were looking to be on the team to Zagreb but what unexpected losses.

12:00: Sanan SULEYMANOV (AZE) manages to blank Alexandrin GUTU (MDA) in the opening round at 77kg. A takedown to open the scoring for Suleymanov before he scores a turn from par terre. Gutu challenges for the hand-below-waist but it's lost. A takedown in the second period and Suleymanov wins 8-0.

11:50: European champion Emin SEFERSHAEV (UWW) gives no chance to Artium DELEANU (MDA) and wins an easy 7-1 opening round.

11:45: Vitalie ERIOMENCO (MDA) and Dinislam BAMMATOV (UWW) are involved in a battle but it's the Moldovan who comes out on top 5-5 on criteria.

11:35: European silver medalist Karen ASLANYAN (ARM) bosses his opening round bout at 63kg and beats Yerkebulan ARDAKOV (KAZ), 9-0 to advance. In the next match on Mat D, 

11:20: World U23 champion Alisher GANIEV (UZB), one of the most explosive wrestler in the world, wins his first bout at 63kg via disqualification of Aidos SULTANGALI (KAZ). Ganiev was already leading 7-0 by then.

11:05: Arvi SAVOLAINEN (FIN) opens with a 10-0 victory over Seungjun KIM (KOR) at 97kg. Savolainen has not enjoyed similar success like he did before the Paris Olympic cycle.  

10:55: Aram VARDANYAN (UZB) needs a challenge to overturn a defeated to victory against Doniyorkhon NAKIBOV (UZB). Vardanyan got a exposure at the end but was not scored. However, he won the challenge and Nakibov is devasted.

10:40: Former world champion Ulvu GANIZADE (AZE) wins his first bout at 77kg with a 1-1 score against Antonio KAMENJASEVIC (CRO) as he was the first to get the par terre points.

10:30: Welcome to the final day of the Budapest Ranking Series. It will be Greco-Roman action the whole day in seven weight classes