#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Ranking Series: Double delight for Japan, Sujeet gives India gold

Thursday, July 17, 2025 - 22:39 By Vinay Siwach

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BUDAPEST, Hungary (July 17) -- Asian champion Takara SUDA (JPN) and world silver medalist Yoshinosuke AOYAGI (JPN) showed on Thursday why they will be prime contenders for gold medal at the World Championships in Zagreb in September.

Suda and Aoyagi earned two gold medals at 61kg and 70kg respectively, and reminded the world about Freestyle powerhouse Yamanashi Gakuin University in Japan.

Suda, who has not lost a match this year, won his second Ranking Series gold medal in 2025, adding to his gold from Tirana. But he needed a big comeback in the 61kg final against Taiyrbek ZHUMASHBEK UULU (KGZ) in the dying seconds, winning 5-3.

Zhumashbek Uulu led 3-1 with 13 seconds remaining in the match when Suda used a snap to off balance Zhumashbek Uulu and go behind. He tried a takedown but then switches the direction and brings Zhumashbek Uulu to the mat, back first.

Zhumashbek Uulu tried to defend it with a whizzer but failed and Suda turned on his head without any danger to get the two points and win 3-3 on criteria. Kyrgyzstan challenged the call but on review, Suda was awarded four points and the scored changed to a 5-3 win for the Japanese.

In February, Suda won the gold medal in Tirana after an 8-8 victory over Nachyn MONGUSH (UWW) and then won the Asian Championships gold medal over UDIT (IND) 6-4 in March.

Zhumashbek Uulu, who won Mongolian Open in June at 65kg, returned to 61kg after an year of competing at 65kg. He defeated Udit earlier in the day and reached the final but failed to cross the final hurdle.

With the win, Suda has clearly shown signs that he will be a gold-medal threat in Zagreb at 61kg, a weight class won by his high school and university teammate Masanosuke ONO (JPN) in 2024.

Aoyagi, who had also won gold medal in Tirana, was more dominant in his gold medal run. In Tirana, European silver medalist Arman ANDREASYAN (ARM) had pulled out injured in the final.

Incidentally, he made the final against Aoyagi in Budapest on Thursday and this time he decided to wrestler. However, the winner was the same.

Aoyagi used a head-in-the-hole move to score four points in his 8-0 victory in the final of the 70kg weight class. Andreasyan had no answer to Aoyagi's attack despite being in advantageous positions during the final.

The Armenian was put on the activity clock during which he failed to score and gave up four points. Aoyagi, leading 5-0, won a challenge when Andreasyan was awarded two points for a takedown but on review, it was clear that Andreasyan had both his feet outside before completing a takedown.

With a 6-0 lead, Aoyagi scored a beautiful duck-under for two points and lead 8-0, the final score for the winner.

SUJEET (IND)SUJEET (IND) celebrates after beating Vazgen TEVANYAN (ARM) in the 65kg semifinal. (Photo: United World Wrestling / Amirreza Aliasgari)

Sujeet ends Indian drought

India failed to win any gold medals at the senior level in 2025 as it drew blank at the Asian Championships in March and Mongolian Open in June. However, Asian U23 champion SUJEET (IND) ended that curse for India by winning the 65kg gold medal in Budapest.

While he has age-group world and continental medals, Sujeet's run in Budapest and gold medal can be considered his biggest medal yet as he defeated Paris bronze medalist Islam DUDAEV (ALB) in the first bout, European U23 silver medalist Khamzat ARSAMERZOUEV (FRA) in the quarterfinal and world medalist Vazgen TEVANYAN (ARM) in the semifinal.

Ali RAHIMZADE (AZE) was up in the final and Sujeet, who showed glimpses of Tokyo bronze medalist Bajrang PUNIA (IND), made sure he doesn't let his guard down in the last match.

Sujeet conceded an activity point in the first period and was down 1-0 at the break against Rahimzade. But as soon as the second period began, Sujeet put pressure on Rahimzade, who kept dropping on his knees in the zone to avoid the pushout.

But Sujeet did not back down and scored a takedown when Rahimzade was on the activity clock. Leading 3-1, Sujeet added another takedown and completed a 5-1 victory over Rahimzade and captured the gold medal, his first of Ranking Series events.

At 57kg, world U20 champion Luke LILLEDAHL (USA) needed three straight comebacks to win the gold medal. He defeated Islam BAZARGANOV (AZE) 3-1 in the final to capture his first gold at the senior level.

Lilledahl scored a takedown using a reattack with 20 seconds remaining in the match against Bazarganov to clinch a 3-1 win. His semifinal victory over RAHUL (IND) was even more dramatic as he managed to come back from 6-2.

Rahul used a leg-turk to score six point and lead 6-2 but Lilledahl scored a stepout and then blocked an attempted duck-under and put Rahul's back on the mat for two points. In the final 20 seconds, he threw off Rahul when the Indian was trying to hit a double-leg attack and won 7-6. In his first bout of the day, he scored a pushout with just 0.01 seconds left on the clock and dashed the dreams of Niklas STECHELE (GER).

World silver medalist Vladimeri GAMKRELIDZE (GEO) returned to 79kg from 86kg and instantly showed results, winning the gold medal in Budapest. He blanked Magomet EVLOEV (TJK), 5-0, in the final

At 125kg, Bahrain won its second gold of the tournament as Shamil SHARIPOV (BRN) defeated Dzianis KHRAMIANKOU (UWW), 5-3.

Photo

RESULTS

57kg
GOLD: Luke LILLEDAHL (USA) df. Islam BAZARGANOV (AZE), 3-1

BRONZE: RAHUL (IND) df. Niklas STECHELE (GER), 4-0
BRONZE: Aryan TSIUTRYN (UWW) df. Roberti DINGASHVILI (GEO), 10-0

61kg
GOLD: Takara SUDA (JPN) df. Taiyrbek ZHUMASHBEK UULU (KGZ), 5-3

BRONZE: Bekzat ALMAZ UULU (KGZ) df. Emrah ORMANOGLU (TUR), 4-3
BRONZE: Assylzhan YESSENGELDI (KAZ) df. Giorgi GONIASHVILI (GEO), 10-0

65kg
GOLD: SUJEET (IND) df. Ali RAHIMZADE (AZE), 5-1

BRONZE: Goderdzi DZEBISASHVILI (GEO) df. Alibeg ALIBEGOV (BRN), 7-7
BRONZE: Vazgen TEVANYAN (ARM) df. Khamzat ARSAMERZOUEV (FRA), 9-0

70kg
GOLD: Yoshinosuke AOYAGI (JPN) df. Arman ANDREASYAN (ARM), 8-0

BRONZE: Sina KHALILI (IRI) df. Austin GOMEZ (MEX), via inj. def.
BRONZE: Akaki KEMERTELIDZE (GEO) df. Abbas EBRAHIM (IRI), 11-4

79kg
GOLD: Vladimeri GAMKRELIDZE (GEO) df. Magomet EVLOEV (TJK), 5-0

BRONZE: Georgios KOUGIOUMTSIDIS (GRE) df. Lucas KAHNT (GER), 10-0
BRONZE: Fariborz BABAEI (IRI) df. Bolat SAKAYEV (KAZ), 2-0

97kg
GOLD: Akhmed TAZHUDINOV (BRN) df. Zbigniew BARANOWSKI (POL), 11-0

BRONZE: Jonathan AIELLO (USA) df. Juhwan SEO (KOR), 10-0
BRONZE: Adlan VISKHANOV (FRA) df. Merab SULEIMANISHVILI (GEO), 9-4

125kg
GOLD: Shamil SHARIPOV (BRN) df. Dzianis KHRAMIANKOU (UWW), 5-3

BRONZE: Robert BARAN (POL) df. Demetrius THOMAS (USA), 6-0
BRONZE: Alen KHUBULOV (BUL) df. Vladislav BAJCAJEV (HUN), 3-0