#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Rising Star Hendrickson Aims to Make Splash in Senior Worlds Debut

By Ken Marantz

ZAGREB, Croatia (September 12) -- Sitting on the opposite end of the dais from the reigning world champion, Wyatt HENDRICKSON (USA) expressed confidence that they will be meeting again soon, but in much closer quarters.

If all goes according to plan for both wrestlers, Hendrickson will face Amir Hossein ZARE (IRI) in the semifinals of freestyle 125kg when the World Championships get started on Saturday in Zagreb.

"This is my first senior-level World Championships and I'm very grateful for that," Hendrickson said at a press conference on Friday that was also attended by Zare. "But I also think that the opportunity presented itself because I have grown as a wrestler. I've risen to the level of my competition, and I'm ready to test myself against the best in the world."

It doesn't get much better than Zare when talk of the heavyweights comes up. The two-time Olympic medalist is gunning for his second straight world title and third overall, all still at the tender age of 24.

Hendrickson, also 24 (in fact, he is three days older than Zare), may lack the experience on the senior level, but in recent years, he has raised his game enough to join the handful of foes with the potential to knock of the great Zare.

The American said his aim is to "continue to not only just wrestle at the highest level, but prove I'm meant to be here. Wrestling is something I've been doing since I was 5 years old and all that wrestling has brought me to be here today in Zagreb."

After placing fifth at the 2021 world juniors (U20), Hendrickson struck gold at the world U23 in 2023. In May this year, he capped his senior-level debut with a victory at the Pan-Am Championships.

But his most impressive triumph, and one that made the world take notice, came in a different format of the sport. In March, he stunned Tokyo Olympic champion Gable STEVESON (USA) in the final of the NCAA Championships, denying him a third title and ending his 70-match winning streak.

Even Zare said he was aware of the upset. "I would like to congratulate you for the win over Gable, he's one of the best in this weight category," Zare said. "Some of the seconds of your match are in my mind, I remember that. But originally, I don't have too much information about this American wrestler."

Hendrickson acknowledges he has been cultivated in the American folkstyle. But he feels confident of the transition he has made to freestyle.

"I've been training to wrestle foreign styles," he said. "The majority of my wrestling has been in [American] folkstyle. But the transition I've been able to make the past couple of months has shown that I'm prepared for this. I'm ready to wrestle the best in the world."

Helping in Hendrickson's preparations has been one of the sport's legends. Hendrickson originally attended and competed collegiately at the Air Force Academy, but transferred last year to Oklahoma State, where he came under the wing of former Olympic and three-time world champion David TAYLOR (USA).

Hendrickson is one of three USA wrestlers who are members of the Cowboy RTC, the wrestling club affiliated with Oklahoma State. (Five others will be wrestling in Zagreb with three of them for other nations.)

"Coach David Taylor is very, very excited to be coaching and share with us the knowledge he has learned in the great sport of wrestling," Hendrickson said. "The knowledge that he has been able to bring to me, it's just day and night. I never understood some parts of wrestling and he filled in all of the gaps. Where I maybe have fallen short in the past at some of these tournaments, those gaps are now filled. And I just have nothing but confidence."

The draw for the freestyle weight classes came out a short time before the press conference, and Hendrickson was asked about a possible clash with Zare in the semifinals.

"I love it," he said. "Zare is an excellent wrestler. But -- I don't want to brag on myself -- but I'm also a pretty great wrestler. That's most likely the match we're going to see tomorrow evening."

Hendrickson, however, is not one to get ahead of himself, and contends that he does not concern himself with such details as his opponents in the draw. Nor does he have a certain foe whom he particularly looks forward to facing.

"I'm excited to go through every single person in this bracket," he said. "Obviously there's no one specific because I don't care what my placement is in the bracket. That's not what I look at.

"What I look at is the next opponent ahead of me. One match at a time, one point at a time, one second at a time on the wrestling mat. I'm prepared, I'm ready and tomorrow I'm going to make a splash at the World Championships."

Zare, who has taken over the leadership mantle of the Iranian team in the absence of injured star Hassan YAZDANI (IRI), has competed just once this year, winning the Tirana Ranking Series title in February.

"I have done my best during the last 13 months to be prepared and I am focused on my goal, which is to be champion of this competition," Zare said.

And should Hendrickson or any of the other top competitors, such as European champion Giorgi MESHVILDISHVILI (AZE) or two-time world medalist Lkhagvagerel MUNKHTUR (MGL), make things difficult, then all the better.

"Finally, I want to say that when the competition is tough, it's going to be more joyful for everyone," Zare said.