#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Olympic champion Focken carries Olympic torch for Paris 2024

By Vinay Siwach

ALSACE, France (June 27) -- Tokyo Olympic champion Aline FOCKEN (GER) was part of the Olympic Torch Relay on Wednesday in Alsace, stage 41 of the relay for the 2024 Paris Games.

"It was magical," Focken said. "It was a short run for only a few minutes but I enjoyed it. I felt the Olympic spirit and pride to run with the torch. We were briefed a lot, about the significance of the torch and it's for peace and I felt it all the time. It was special."

The relay began from the European Parliament and then passed in front of the European Court of Human Rights and the Council of Europe. It also lit up the city’s covered bridges, the Grande île district, the Alsatian Museum and the Notre Dame gothic cathedral before finishing at Place Kléber, in the city’s heart, where the celebration venue was located.

 

The Olympic Torch Relay continued its voyage through eastern France with a distinctly European tone. In addition to putting the spotlight on the gems of Alsace, the Olympic Torch Relay also highlighted fraternity between people, such as Franco-German links, which were celebrated during an exceptional collective relay on the Three Countries Bridge in Huningue. Another collective relay took place in Strasbourg, dedicated, as each day, to a specific sport.

Focken carried the torch at the start of the three country bridge for 250 metres. The starting point of Focken's run was in Germany while her finish was in France. She then handed over the Olympic Torch to Frenchman Eric Kueny, representative of the host country in Huningue.

Aline FOCKEN (GER)Aline FOCKEN (GER) with the Olympic torch on Wednesday. (Photo: Lewis Joly)

Focken, who won the gold medal in 76kg weight class in Tokyo, became the first woman from Germany to win gold at the Olympics in wrestling. She said her feeling was similar to Olympic Games but she was nervous before the run.

"I was nervous," she said. "It's different and all the TV is around you. I was relaxed but nervous. It was a really special moment and I thought that this may be the last Olympic moment for you so just enjoy it. I took my family with me to the relay."