#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Ranking Series: Tazhudinov wins gold; Sujeet, Suda champions in Budapest

Thursday, July 17, 2025 - 08:07 By Vinay Siwach

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BUDAPEST, Hungary (July 17) -- The final Ranking Series of the season begins Thursday in Budapest with seven Freestyle weight classes -- 57kg, 61kg, 65kg, 70kg, 79kg, 97kg and 125kg.

WATCH LIVE | LIVE MATCH ORDER | FREESTYLE PREVIEW

19:55: Bahrain gets a second gold medal as Shamil SHARIPOV (BRN) hangs on for a 5-3 win over Dzianis KHRAMIANKOU (UWW) in the 125kg final.

19:35: Akhmed TAZHUDINOV (BRN) makes it another 11-0 victory and wins gold medal at 97kg. That is his fourth technical superiority win today. Since his Paris gold, Tazhudinov wrestled in Spain and won gold and now adds a second in two weeks.

19:10: Vladimeri GAMKRELIDZE (GEO) is so good in his defense and he uses it to great effect and beats Magomet EVLOEV (TJK) 5-0 and takes the gold medal at 79kg at the Budapest Ranking Series.

18:35: Yoshinosuke AOYAGI (JPN) wins Ranking Series gold medal at 70kg after beating Arman ANDREASYAN (ARM) 8-0 in the final. Just a really strong performance overall as he gets ready for World Championships.

18:10: SUJEET (IND) gives India a Ranking Series gold medal in Freestyle after beating Ali RAHIMZADE (AZE). A bit of Bajrang PUNIA (IND) in Sujeet as he only gives up a activity point in the first period and upped the pace in the second scoring two takedowns and point for activity to win the gold medal.

17:45: Takara SUDA (JPN) with a buzzer-beating four-pointer in the 61kg final to win gold medal! Suda was down 3-1 against Taiyrbek ZHUMASHBEK UULU (KGZ) with 10 seconds remaining. Suda snaps Zhumashbek Uulu and then brings him down on the mat. Zhamashbek Uulu tries to defend but in clearly on his back and Suda has control. Suda is awarded a 3-3 criteria win.

Kyrgyzstan challenges but that is awarded four points to Suda and he wins 5-3

17:20: Luke LILLEDAHL (USA) is the champion at 57kg after he pulls off a takedown in the last 25 seconds against Islam BAZARGANOV (AZE). Both wrestlers exchanged activity points and Lilledahl led 1-1 on criteria but he scored a takedown to pull off a clear 3-1 victory.

17:00: The medal bouts in all weight classes begin now. The bronze medals will be held on Mat B and C while the gold-medal bout will be on Mat B.

Budapest Ranking Series 2025 Day 1 Semifinal Report

Olympic champions Akhmed TAZHUDINOV (BRN), who wrestled at the Grand Prix of Spain last week in his first tournament since Paris Olympics, reached the 97kg final at the Budapest Ranking Series on Thursday.

Wrestling only in his third-ever Ranking Series, Tazhudinov posted three straight technical superiority wins and entered the final against Zbigniew BARANOWSKI (POL).

Opening his day with a 14-2 win, Tazhudinov manhandled Adlan VISKHANOV (FRA) and capitalized on the half-hearted attacks of the French wrestler. He hit a big double-leg attack for four points but Viskhanov got two points for exposure.

But that was only opening Tazhudinov allowed for the rest of the bout. Viskhanov tried a few leg attacks but Tazhudinov scored a takedown and two turns to be up 10-2 before an arm-bar attempt turned into takedown for his win.

Aliaksandr HUSHTYN (UWW) was next and Tazhudinov needed just a minute to beat him. In the semifinals, he took 1 minute and 48 seconds to see off Merab SULEIMANISHVILI (GEO), 10-0.

Baranowski had a contradictory run to the final as he won 6-6 on criteria against Jonathan AIELLO (USA) before a 7-5 victory over VICKY (IND) in the quarterfinals. He improved the score line to 7-3 in the semifinal against Juhwan SEO (KOR).

In other weight classes, world U20 champion Luke LILLEDAHL (USA) needed two last-second wins in quarterfinals and semifinals to book a place in the final. He defeated Niklas STECHELE (GER) 4-2 with a pushout in the last second and then handed RAHUL (IND) a 7-6 loss with a takedown in the final moments.

He will take on Islam BAZARGANOV (AZE) for the gold medal after the Azerbaijan wrestler beat Roberti DINGASHVILI (GEO), 5-2.

Asian champion at 61kg Takara SUDA (JPN) showed why he one of the medal threats at the World Championships in Zagreb. Suda wrestled two bouts before reaching the final and won them without much trouble. He began with a 12-2 win over Giorgi GONIASHVILI (GEO) and then posted a 4-3 win over Assylzhan YESSENGELDI (KAZ).

He will face Taiyrbek ZHUMASHBEK UULU (KGZ) in the final after the Kyrgyzstan beat his compatriot Bekzat ALMAZ UULU (KGZ), 3-2. A win against Suda in the final can be a huge confidence booster for the Kyrgyz wrestler.

At 65kg, SUJEET (IND) was a surprise finalist after he got the better of Paris Olympic medalist Islam DUDAEV (ALB), 11-0, and then beat Vazgen TEVANYAN (ARM), 6-1, in the semifinals.

He will take on Ali RAHIMZADE (AZE) in the final who defeated Alibeg ALIBEGOV (BRN), 9-2, in the other semifinal.

At 70kg, Yoshinosuke AOYAGI (JPN) and Arman ANDREASYAN (ARM) set up the final which will be a clash between two continental silver medalists. Aoyagi was in red-hot form in Budapest and outscored his opponents 28-3 before the final.

Vladimeri GAMKRELIDZE (GEO), after his small quest at 86kg, returned to 79kg and made it to the final in Budapest after a 2-0 win over Bolat SAKAYEV (KAZ) in the semifinal. He will face Asian silver medalist Magomet EVLOEV (TJK) in the final. The Tajik stunned Georgios KOUGIOUMTSIDIS (GRE) in the semifinal using a cradle in just 21 seconds.

Kougioumtsidis dominated his matches till the semifinals but could not stop Evloev from finishing the cradle and had to make his way to the bronze-medal bout instead of gold.