#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

U20 World Championships 2025 Day 7 Highlights

Saturday, August 23, 2025 - 06:52 By Vinay Siwach

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SAMOKOV, Bulgaria (August 23) -- With four Greco-Roman weight classes, the U20 World Championships come towards the end. 63kg, 77kg, 87kg and 130kg wrestlers will be in action in Samokov, Bulgaria.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

13:55: In the final match of the morning session, former world U17 champion Yusuf BAKIR (TUR) needed a stepout with 40 seconds remaining to beat Mazaim MARDANOV (AZE), 4-3 at 130kg. Bakir with a 3-0 lead after he scored a turn from par terre, Mardanov takes criteria lead with a exposure from par terre and he tries to defend his criteria lead. However, Bakir manages a pushout to win 4-3.

13:45: Abolfazl FATHITAZANGI (IRI), the returning silver medalist, is not troubled by a Hungarian wrestler as he beats Koppany LASZLO (HUN) in the 130kg semifinal. Fathitazangi scored three stepouts while Laszlo had two as the Iranian wins 4-2.

13:25: Elias LYYSKI (FIN) stops world U17 champion Amirsam MOHAMMADI (IRI) in the 87kg quarterfinal with a 6-4 win. After he led 6-0 in the first period, Lyyski holds on to it and only gives four points in the second period.

13:15: Senior Asian champion Aytjan KHALMAKHANOV (UZB) lets out a huge scream as he down European U20 champion Igor PUNCHENKO (UWW) in the 63kg quarterfinal. Khalmakhanov got his defense in the second period and defended his lead to win 6-4.  

13:05: Damir IBRASHOV (KAZ) needed a challenge to beat Tural AHMADOV (AZE), 1-1, at 63kg. Ibrashov had the criteria from first par terre but was cautioned for fleeing but Kazakhstan challenged the call and won it to win 1-1.

12:50: Returning world champion from 72kg Zaur BESLEKOEV (UWW), who is now at 77kg, has no trouble in seeing off Petro SHAFRANSKYI (UKR), 8-0. Beslekoev is looking to win his second straight title.

12:40: Abdurakhman ABDULKADYROV (UWW), the European silver medalist at U20s, pins Orkhan HAJIYEV (AZE) and advance at 87kg.

12:32: Anri PUTKARADZE (GEO), European U20 champion and former world U17 champion, enters the 77kg quarterfinals with a 5-3 win over Asian U23 champion Akzhan YKYLASSOV (KAZ)

12:30: Martin LJOSAAK (NOR) will be ruing the chances he missed as he drops his 87kg bout 11-9 against world U17 champion Amirsam MOHAMMADI (IRI). was down 10-7 but Mohammadi was cautioned for blocking but Ljosaak can't finish the match

12:20: Ilias LAAOUINA (NED) is on a hot run here in Samokov. He now beats European U20 bronze medalist Bende OLASZ (HUN) at 63kg and into the quarterfinals.

12:17: Igor PUNCHENKO (UWW) with a technical superiority 9-0 victory over Al Bara CHOPALAEV (EST) and reach the 63kg quarterfinals. Punchenko looking to complete the world and continental double.

12:15: Tural AHMADOV (AZE) with a first par terre advantage and he keeps it until the end of the bout to win 1-1 against GAURAV (IND) at 63kg and advance to the quarterfinals.

12:10: Senior Asian champion AYTJAN KHALMAKHANOV (UZB) with a first-period fall over Manato NAKAMURA (JPN) at 63kg and wins his opening bout. Khalmakhanov is a 2022 world U17 champion

11:45: No problems for returning silver medalist at 130kg Abolfazl FATHITAZANGI (IRI) as he pins Saba PURTSELADZE (GEO), a former world U17 champion.

11:35: Big match between European U20 silver medalist Davud MAMMADOV (AZE) and bronze medalist Samvel TERTERYAN (ARM) at 77kg. Both wrestlers can't turn from par terre but Terteryan got the first point and he holds on to his criteria lead to win win 1-1.

11:20: Luka KOCHALIDZE (GEO), European U20 champion at 87kg, with a close 2-1 victory over Branko DUKIC (SRB).

11:12: Amirsam MOHAMMADI (IRI), who was recently crowned world U17 champion in Greece, is tested by Antonio LUKAC (CRO) in his first 87kg bout but Mohammadi wins 3-1. Perhaps he is feeling the difference in strength in the upper age-group.

10:55: Returning world U20 bronze medalist at 87kg Temirlan TURDAKYN (KAZ) looked a little rusty but manages to see off Wojciech IWANOWSKI (POL), 3-2.

10:40: Ilias LAAOUINA (NED) with an upset win over Asian U20 champion Emirlan DUISHENALIEV (KGZ). He manages to score 8 points from par terre and win 9-0 at 63kg.

10:30: European U20 champion Igor PUNCHENKO (UWW) faces William EKEROT (SWE), a European U20 bronze medalist. After a slow start Punchenko finishes the match in the second period with a fall and advance at 63kg.