#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Ranking Series: Maroulis, Blades lead strong U.S. team to Budapest

Saturday, July 12, 2025 - 09:46 By Vinay Siwach

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BUDAPEST, Hungary (July 11) -- Although it will a Ranking Series by name, Polyák Imre & Varga János Memorial tournament starting on Thursday in Budapest will serve more than just that for many wrestlers.

For some it will be about the ranking points, for other it is a preparatory tour for the World Championships. The United States is bringing its world team, almost while some others will test this event to select their representatives for the World Championships, to be held in September in Zagreb.

Helen MAROULIS (USA), who has not wrestled since winning the bronze medal at the Paris Olympics in August 2024, will be leading the team which also has Paris Olympics silver medalist Kennedy BLADES (USA), who continues to shine at 68kg, a weight class she moved from 76kg at the start of the season.

Turkiye, Canada, India, Kazakhstan and a few United World Wrestling wrestlers will light up Budapest from July 17 to 20. Women's Wrestling will be held on 18 and 19. 

A few other individual stars will be making an appearance, namely, Irina RINGACI (MDA), Grace BULLEN (NOR), Bilyana DUDOVA (BUL) and Aiperi MEDET KYZY (KGZ).

Here's a breakdown of all 10 weight classes for Women' Wrestling in Budapest:

For Maroulis, who booked her World Championships spot on the U.S. team in June, the Budapest Ranking Series will pose a challenge as she returns to the mat. Having dominated the 'Final X' competition in the U.S., Maroulis will now look to show her dominance at the international stage. The U.S. has also entered Amanda MARTINEZ (USA) to the competition at 57kg.

Tokyo silver medalist and former European champion Iryna KURACHKINA (UWW) and 2025 European champion Olga KHOROSHAVTSEVA (UWW) look to be the toughest challenge for Maroulis in the bracket. 

India's world U17 champion and world U20 medalist NEHA (IND) has made a few headlines by winning the Mongolian Open Ranking Series and followed that up with a gold medal at Yasar Dogu. Budapest will be a stern test for the youngster.

European silver medalist Elvira KAMALOGLU (TUR) is also in the mix to get Ranking points and get a seed for the World Championships.

Blades should run through the 68kg bracket in Budapest. She has the likes of world champion Buse TOSUN (TUR) and European champion Alina SHEVCHENKO (UWW) in the draw but Blades is a level above the field entered for the competition.

Blades won the Zagreb Open Ranking Series in February and also her first Pan-Am title in May. She is currently 12th in the rankings but has a chance to jump as high as sixth with a gold medal.

Tosun won a bronze medal at the European Championships in her first competition since the Paris Games and looked in good form, something she would love to carry to Budapest as well. An appearance in the final and she can well become the top ranked wrestler at 68kg.

Shevchenko made a great impression by winning the European gold in a tough bracket and has a consolidate on that win with a good show in Budapest.

Other names include Kendra DACHER (FRA), Irina KAZYULINA (KAZ) and Brooklyn HAYS (USA).

Dymond GUILFORD (USA)Both Dymond GUILFORD (USA) and Aiperi MEDET KYZY (KGZ) are entered at 76kg which could give us a rematch of Tirana final from February. (Photo: United World Wrestling / Kostadin Andonov)

At 76kg, a rematch of the Muhamet Malo Ranking Series final is on the cards as both Medet Kyzy and Dymond GUILFORD (USA) are entered. Guilford managed to beat Medet Kyzy in the final in Tirana but Medet Kyzy has since won the Asian Championships and Yasar Dogu golds.

Two young stars in the bracket include PRIYA (IND) and Elmira YASIN (TUR), both have multiple age-group continental and world medals. Former Asian champion Elmira SYZDYKOVA (KAZ) is also entered.

The 62kg and 65kg weight classes can throw some interesting match-ups, especially with Bullen and Rigaci continuing their season at 65kg. Bullen is a regular 62kg while Ringaci was at 68kg at Olympics and World Championships.

Ringaci and Bullen met in the 65kg final of the European Championships this year and the latter managed to beat Ringaci to capture the gold medal. Both can meet again in Budapest.

World bronze medalist Macey KILTY (USA), who will be in Zagreb for the U.S., will look to win gold and throw her hat in the ring as a contender for world title in Zagreb.

Dudova, Ana GODINEZ (CAN), MANISHA (IND), Esther KOLAWOLE (NGR), Adaugo NWACHUKWU (USA), Alina KASABIEVA (UWW) and Amina TANDELOVA (UWW) are some of the names that highlight 62kg.

Dudova won bronze at the European Championships while Godinez won the Pan-Am gold in May. Manisha was the Asian champion in April but lost at the Mongolian Open in June and will be keen on returning to winning ways.

Kolawale is the African champion while Nwachukwu won the 'Final X' and will be in Zagreb for the World Championships. Kasabieva has blown hot and cold so far, but had good wins at the Mongolian Open to build some momentum in the season.

Tandelova, the youngster with medals at Zagreb Open and European U23s, finished fifth at the senior Europeans but has the potential to be on the podium in Budapest.

At 53kg, world and Asian bronze medalist ANTIM (IND) will start as the favorite in the bracket, especially after her domination at the Mongolian Open. She won gold in Mongolia without giving up a point in four bouts.

European medalist Zeynep YETGIL (TUR), Felicity TAYLOR (USA) and Natalia MALYSHEVA (UWW) will look to finish on the podium as well.

In what will be one of the biggest brackets in Budapest, the 50kg will see European silver medalist Evin DEMIRHAN (TUR), Mongolia Open winner Natalia PUDOVA (UWW), European bronze medalist Nadezhda SOKOLOVA (UWW), multiple world age-group medalist Audrey JIMENEZ (USA), Madison PARKS (CAN), Emma LUTTENAUER (FRA) among others.

Pudova and Demirhan put on a stunning 50kg final in Ulaanbaatar which the former managed to win 7-6 despite comebacks from Demirhan. A medal in Budapest will put Pudova as one of the contenders for a podium-finish in Zagreb.

Pan-Am champion Karla GODINEZ (CAN), European champion Ekaterina VERBINA (UWW) and the U.S. rep for Zagreb Worlds Cristelle RODRIGUEZ (USA) and Turkiye's young sensation Tuba DEMIR (TUR) will be the key names at 55kg.

At 59kg, world bronze medalist Othelie HOEIE (NOR) will look to win her first Ranking Series medal but has a tough road to medal bouts. She will have Elena BRUGGER (GER), Erika BOGNAR (HUN), Bediha GUN (TUR), Abigail NETTE (USA) and Anastasiia SIDELNIKOVA (UWW) in the same bracket.

Gun suffered a heartbreaking loss in the European finals but won Yasar Dogu tournament and will likely finish on podium in Budapest. Nette and Sidelnikova are strong contenders for a place in the final.

Three-time world silver medalist Zhamila BAKBERGENOVA (KAZ) should have an easy path to 72kg gold unless Alexandria GLAUDE (USA) or HARSHITA (IND) spring a surprise to deny her.