#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Kusaka, Losonczi shine on final day of Budapest Ranking Series

Sunday, June 9, 2024 - 08:31 By Vinay Siwach

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BUDAPEST, Hungary (June 9) -- The final day of the Ranking Series with seven Greco-Roman weight classes. Four Olympic weights will be in action -- 67kg, 77kg, 87kg and 97kg -- with ranking points to be earned.

WATCH LIVE | LIVE MATCH ORDER

Incredible session of wrestling. The finals are set and Iran is likely to have a few wrestle-offs for the Paris Olympics

14:30: Ali CENGIZ (TUR) and David LOSONCIZ (HUN) wrestle in the 87kg semifinal. Cengiz and Losonciz shared the World Championships gold after Losonciz won an appeal for a judge's error. But in the rematch here, Losonciz pins Cengiz in the second period after racing to a 5-0 lead. He knows what it means! This is the first time the two have wrestled after that World Championships final

14:10: Nao KUSAKA (JPN) with a stepout in the second period to beat world silver medalist Sanan SULEYMANOV (AZE) 2-1 and enter the 77kg final against Aik MNATSAKANIAN (BUL) who defeated Burhan AKBUDAK (TUR) 1-1 

13:50: Saeid ESMAEILI (IRI) has defeated world champion Luis ORTA (CUB)! OH WAIT WHAT?! What did we just witness here! Saeid ESMAEILI (IRI) was clearly the better wrestler for five minutes and 58 seconds. He led 6-0 at the break but gave up a four pointer in the second as Orta closed the gap to 6-4. Iran challenged the call asking for two points for counter but lost to make the score 6-5. Esmaeili did well to keep the lead but for the last two seconds. As Orta dropped his guard, Esmaeili began celebrating but Orta launched a massive throw for four. It was originally not scored as the clock expired but Cuba challenged the call. On review, the move was completed with 0.1 seconds remaining on the clock. Esmaeili is inconsolable.

13:35: 63kg world champion Leri ABULADZE (GEO) hands Mohammadreza GERAEI (IRI) a 6-1 loss at 67kg. A big setback for Geraei and his Olympic dreams. He would now hope that Saeid ESMAEILI (IRI) fails to win the gold medal here and the two get to have a playoff later in the evening.

13:25: David LOSONCZI (HUN) gives up a turn from par terre in the second period but that is not enough for Mohammadhossein MAHMOODI (IRI) to win their 87kg bout. Losonczi had a 5-0 lead from the first period and he looked in control of the bout.

13:22: Zoltan LEVAI (HUN) has given a walkover to Burhan AKBUDAK (TUR) in their 77kg quarterfinal. Akbudak will now wrestle Aik MNATSAKANIAN (BUL) for a spot in the final.

13:00: Mohammadali GERAEI (IRI) may feel he has been hard done here against Sanan SULEYMANOV (AZE) at 77kg. Geraei defended two par terre positions and led 1-1 on criteria with 23 seconds left on the clock. He made an arm throw but had no contact with Suleymanov who was awarded two points and two more for a turn. Geraei was not defending thinking the referees would call it a risk. Iran challenged for the same but it called points and Geraei dropped his bout 6-1.

12:55: Nao KUSAKA (JPN) beats Mohammad Reza MOKHTARI (IRI) at 77kg to enter the semifinals. He will now wait for the winner of Sanan SULEYMANOV (AZE) and Mohammadali GERAEI (IRI). 

12:40: World champion Luis ORTA (CUB) and Kyotaro SOGABE (JPN) now wrestling at 67kg. Orta launches a big four-pointer on the edge for the early lead. He then is then awarded a point for Sogabe's passivity. No turn in par terre but he scored a takedown to lead 7-0 at the break. Sogabe is unable to break Orta's defense in the second period. Orta closes out the match 7-1.

12:00: A tough opening round for world champion Ali CENGIZ (TUR) as he needs six minutes to beat Payton JACOBSON (USA) 6-1 at 87kg. He is on his way for a clash with David LOSONCIZ (HUN). Both were awarded the World Championships gold medal after Hungary won an appeal for a referee error in the final

11:40: Nao KUSAKA (JPN) continues to chip away at 77kg. He beats Iuri LOMADZE (GEO) 6-0 to advance to the 1/8 finals. In the same weight class, Mohammadreza GERAEI (IRI) has set up a 1/8 final with Sanan SULEYMANOV (AZE).

11:30: A minute and 29 seconds is all Eldaniz AZIZLI (AZE) needs to win 8-0 against Nugzari TSURTSUMIA (GEO) in their round two bout at 55kg. Azizli looking absolutely dominant so far.

11:05: Mohmmadreza GERAEI (IRI) did not look his best in his opening match against Souleymen NASR (TUN) at 67kg as he failed to perform his throw from par terre. Nasr was called for negative wrestling twice which gave Geraei a 4-0 lead. But a lost challenge from Gereaei and par terre in the second period made it 4-2. Geraei holds on to that score to win. Iran's second wrestler at 67kg, Saeid ESMAEILI LEIVESI (IRI) rolls to a 10-0 win over Nestor ALMANZA (CHI) in no time.

10:55: World champion Luis ORTA (CUB) shows up and rolls over David MANYIK (HUN) for a technical superiority win at 67kg. He earns a quarterfinal date with Kyotaro SOGABE (JPN).

10:50: Nao KUSAKA (JPN) dominates his first bout over Abd Elkrim OUAKALI (4), winning 11-3 and marching on at 77kg. He will face Iuri LOMADZE (GEO) next. In the same weight class, a quick finish as Zoltán LEVAI (HUN) pins Levente LEVAI (HUN).

10:40: Poya DAD MARZ (IRI) has been trying to get the better of Eldaniz AZIZLI (AZE) at 55kg but he will have to wait another day for that as Azizli beats Dad Marz in the first bout at 55kg. On Mat A, Nugzari TSURTSUMIA (GEO) beats Marat GARIPOV (BRA).

10:30: Long day ahead in Budapest with some top matches scheduled. Nao KUSAKA (JPN), Geraei brothers, Ali CENGIZ (TUR), David LOSONCIZ (HUN), Eldaniz AZIZLI (AZE) are among the stars to be on the mat.