#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Godinez, Tosun to wrestle for gold at Budapest Ranking Series

Saturday, June 8, 2024 - 08:23 By Vinay Siwach

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BUDAPEST, Hungary (June 8) -- Greco-Roman and Women's Wrestling will be in action on day three of the Ranking Series with some Olympic seeds to be determined. Iran is holding an Olympic selection as well.

WATCH LIVE | LIVE MATCH ORDER

13:45: Ana GODINEZ (CAN) will take a lot of confidence from this come-from-behind victory over European champion Grace BULLEN (NOR). Not only did she break Bullen, Godinez managed to complete her attacks and score with most of them. Godinez into the 62kg final with an 11-7 win

13:35: Iryna KOLIADENKO (UKR) enters the final at 62kg with a solid win over Orkhon PUREVDORJ (MGL). Koliadenko was defending her lead when Purevdorj used her nails to over a lock and was penalized for the foul and asked to return in par terre with 10 seconds on the clock and a lead of 6-5. She managed to hold it and win

13:20: If Delgermaa ENKHSAIKHAN (MGL) thought she would be able to avenge her world championships final loss to Buse TOSUN (TUR) as the two met now in Budapest, she was in for a surprise. Tosun, once again, pins her to get the win. 

13:10: Orkhon PUREVDORJ (MGL) keeps Kayla MIRACLE's (USA) comeback short and wins the 62kg quarterfinal 14-8. She will face Iryna KOLIADENKO (UKR) in the semifinals.

13:00: Justina DI STASIO (CAN) gets her first victory at 76kg round robin. She catches Tatiana RENTERIA (CAN) and keeps her in danger position till the end of the time to win 5-1.

12:45: Tatiana RENTERIA (COL) with a clutch takedown to beat REETIKA (IND). The Indian wrestler led 2-1 and was happy with that lead but Renteria kept coming with those attacks and managed to break Reetika.

12:40: Mehdi MOHSEN NEJAD (IRI) is looking unstoppable. He posts his second 8-0 at 60kg, this time humbling Dahyun KIM (KOR) after a win over Jamal VALIZADEH (UWW) in the first bout. 

12:30: Marquee match up at 62kg with Bilyana DUDOVA (BUL) and Grace BULLEN (NOR) in the quarterfinal. Dudova draws first blood to lead 2-0 but Bullen comes back with a double leg and leads 2-2 on criteria. Bullen is unstoppable after this and concludes a 8-2 win.

11:50: Riza KAYAALP (TUR) faces Fardin HEDAYATI (IRI) at 130kg and the Iranian comes out all guns blazing. Hedayati scores from par terre and jumps to a 4-0 lead over Kayaalp at the break. He continues his high paced wrestling in the second period and wins 4-0

11:20: Orkhon PUREVDORJ (MGL) with a clutch throw to pin Anna SHCHERBAKOVA (AIN) after trailing 12-4. On the other mat, Bilyana DUDOVA (BUL) holds on to a 2-1 victory over Luisa NIEMESCH (GER) in the opening round of 62kg. 

11:05: Riza KAYAALP (TUR) got both par terre positions in his match against Beka KANDELAKI (AZE) and he added a stepout to win 3-0 at 130kg. Kayaalp was blocked when he was trying to turn in the first par terre and Kandelaki was awarded two points. But Kayaalp challenged and won

10:40: Two entertaining 76kg bouts to kick off the day. Tatiana RENTERIA (COL) hangs on for a 4-2 win over Genesis REASCO (ECU) while REETIKA (IND) dominates Justina DI STASIO (CAN) 8-0.

10:30: Welcome to day three of the Ranking Series with eight weight classes in action. Women's Wrestling will conclude with the five weights and three Greco-Roman weights will be in action as well