#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Higuchi, Kiyooka reach finals at Budapest Ranking Series

Thursday, June 6, 2024 - 08:05 By Vinay Siwach

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BUDAPEST, Hungary (June 6) -- The final Ranking Series before the Olympics kicks off in Budapest. Seven weight classes in Freestyle will be in action with top wrestlers in all the weight categories. The ranking, and ultimately the seeds for the Olympics will be determined after this Ranking Series.

WATCH LIVE | LIVE MATCH ORDER

13:25: Abbas EBRAHIMZADEH (IRI) blanks Haji ALIYEV (AZE) 6-0 in the 65kg semifinal. Top win for the Iran wrestler who will now wrestle Kotaro KIYOOKA (JPN) for the gold medal. Kiyooka defended well against a storming Austin GOMEZ (MEX) in the second period to win 12-6.

13:00: AMAN (IND) moves into the final of the 57kg after a 14-4 technical superiority win over Aryan TSIUTRYN (AIN). He will wrestle world silver medalist Rei HIGUCHI (JPN) for the gold medal. Higuchi was in all sorts of trouble in his semifinal against Aliabbas RZAZADE (AZE) when the Azerbaijan wrestler used a high chest wrap to lead 8-0. But Higuchi managed to defend the last turn. He scores a takedown and uses a gut wrench to finish the bout 18-8 inside the first period.

12:45: An upset from Yusup BATIRMURZAEV (KAZ) as he pins Geno PETRIASHVILI (GEO) in the 125kg final. Petriashvili looks in some trouble with his elbow and has called for a medical timeout. But the pin takes him out of the final. 

12:40: Alisher YERGALI (KAZ) with a stunning late exposure takedown to beat Abolfazl BABALOO (IRI) 3-2 and enter the 97kg final. On Mat C, the 92kg world champion Rizabek AITMUKHAN (KAZ) looked like entering the final when he led 5-0 against Magomedkhan MAGOMEDGOV (AZE) but the Azerbaijani world silver medalist came back to beat him 15-7.

12:30: Taiyrbek ZHUMASHBEK UULU (KGZ) with a fall over Nahshon GARRETT (USA) after building a 10-1 lead in the 61kg semifinal. He will wrestle the winner of Shahdad Ali KHOSRAVI (IRI) and Arsen HARUTYUNYAN (ARM) for the gold medal.

12:15: That will sting Gulomjon ABDULLAEV (UZB) for some time. Aliabbas RZAZADE (AZE) pins Abdullaev in the 57kg quarterfinal and sets up a semifinal against Rei HIGUCHI (JPN) who defeated Almaz SMANBEKOV (KGZ) 11-0 in the quarterfinal.

12:12: Haji ALIYEV (AZE) cannot find a way past Iszmail MUSZUKAJEV (HUN) at 65kg! After building a 4-1 lead at the break, he hits a huge four-pointer on Aliyev to steer clear and win 9-3.

12:00: Mason PARRIS (USA) was checked by Givi MATCHARASHVILI (GEO) on different occasions but Parris won the 125kg bout 9-2. The Georgian, who qualified for the Paris Olympics at 97kg, is wrestling at 125kg in this Ranking Series.

11:45: Geno PETRIASHVILI (GEO), who got a walkover in his first bout, works to a technical superiority win over Dzianis KHRAMIANKOU (AIN) at 125kg. Moments later, at 57kg, AMAN (IND) rolls to an 11-1 win over Roberti DINGASHVILI (GEO)

11:35: World champion Iszmail MUSZUKAJEV (HUN) drops his Round 2 bout! Kotaro KIYOOKA (JPN) scores three technical points to lead 3-0 but Muszukajev's takedown cuts the lead to 3-2 with 30 seconds left on the clock. Kiyooka defends well and hits a counter takedown in the end, adding lace to win 7-2.  

11:27: Umidjon JALOLOV (UZB) does not show up for his Round 2 bout against Haji ALIYEV (AZE) at 65kg. A big result for Aliyev who is now poised to finish at the top of group A.

11:25: Arsen HARUTYUNYAN (ARM) dominates Giorgi GONIASHVILI (GEO) at 61kg and wins 18-5 to advance. Harutyunyan will come down to 57kg for the Paris Olympics.

11:20: Vazgen TEVANYAN (ARM), wrestling at 70kg instead of his preferred 65kg, rolls to an 11-0 victory at Alibek OSMONOV (KGZ). The ranking points won at 70kg will not be added to the ranking points of Tevanyan at 65kg.

11:15: Paris-bound wrestler Gulomjon ABDULLAEV (UZB) comes back from a 2-0 deficit to beat Ali Hossein MOMENIJOUJADEH (IRI) 6-2 at 57kg. He will wrestle Aliabbas RZAZADE (AZE) in the quarterfinals.

11:00: Arman ANDREASYAN (ARM) with a top 9-2 win over Evan HENDERSON (USA) at 70kg. The Armenian controlled the bout throughout for the win. 

10:50: World champion Iszmail MUSZUKAKEV (HUN), wrestling for the first time since winning the World Championships, begins with a solid 6-2 win over Umidjon JALOLOV (UZB). He keeps it under control despite many attacks from Jalolov.

10:45: Haji ALIYEV (AZE) vs Kotaro KIYOOKA (JPN) felt like a long bout! Aliyev got a 1-0 lead at the break for Kiyooka's inactivity. Kiyooka got one point in the second period but Aliyev scored a counter just after the clock expired to lead 3-1. A stepout for Kiyooka with 17 seconds left on the clock. He needed a takedown to win and tried for one but Aliyev bodylocked for a takedown to win 5-2.

10:35: Austin GOMEZ (MEX), qualified for the Olympic Games at 65kg, begins with a 10-0 rout of Gyoergy SZILAGYI (HUN). The 65kg wrestlers are drawn in round-robin and will be wrestling again.

10:30: The first bouts in Budapest are crazy. Austin GOMEZ (MEX) is on Mat C but on Mat B, it's world champion Iszmail MUSZUKAJEV (HUN) against Umidjon JALOLOV (UZB) and on Mat C, it's Kotaro KIYOOKA (JPN) vs Haji ALIYEV (AZE).